Matthew M. Williams Redefines Yoga Wear with Nike – DSCENE MAGAZINE
Posted: March 25, 2024 at 2:40 am
Courtesy of Nike, MMW
Prepare to elevate your yoga practice and street style with the highly anticipated MMW x Nike Yoga collection, designed by Matthew M. Williams, the visionary founder and creative director of 1017-ALYX-9SM. Fusing the energy of New York and California with cutting-edge innovation, Williams brings forth a collection that transcends traditional boundaries, offering both performance-focused garments and versatile off-the-mat pieces.
Launching on March 21st, this collaborative capsule is designed to empower practitioners at every level. Performance-oriented apparel aims to enhance your yoga journey, promoting discipline, immersion, and progress both on and off the mat. Meanwhile, the off-the-mat collection provides comfort and warmth for pre- and post-practice activities, seamlessly transitioning from studio to street.
The unisex range includes essential items like the light puffer jacket, fleece pants, and a full-zip hoodie, ensuring premium comfort and performance for all practitioners. For women, the collection boasts a selection of bras, soft fleece pants, leggings, jumpsuits, and underwear, celebrating the unity of mind, body, and spirit through yoga practice. Men can expect boxer briefs, 3-in-1 shorts designed for maximum flexibility, and The Club Cap, a versatile accessory for everyday wear.
This collaboration marks the third installment of the MMW x Nike Yoga partnership, continuing to push the boundaries of activewear innovation. The collection drops on March 21st at 6 PM CET, available exclusively on the brands e-commerce platform.
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Matthew M. Williams Redefines Yoga Wear with Nike - DSCENE MAGAZINE
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