FitStar adds yoga workouts with superstar guru Tara Stiles
Posted: July 16, 2014 at 5:45 am
Popular fitness app FitStar is adding another great series of exercise routines to its long list of ever-evolving workouts. With the new yoga curriculum, FitStar hopes to make one of the worlds most popular and oldest forms of exercise accessible to all, regardless of their budget or skill level. The yoga courses areled by superstar instructor Tara Stiles, who has helped spark a new movement to advocate the practice of yoga in the United States.
In an interview with Digital Trends, CEO Mike Maser said that adding yoga to FitStars curriculum just made sense. After all, Maser says a quarter of a billion people practice yoga worldwide and its a $25 billion industry in the U.S. alone. Many Americans love yoga, so theres already a huge user base just waiting to be tapped. Maser says FitStars goal is to make yoga even more accessible and popular.
We want to open up and democratize the yoga market, to expand the accessibility of yoga to everyone.
Weve worked hard to make our curriculum flow more like a yoga class, Masertellsus. We want to maintain the ethos of yoga, while making it more accessible to beginners.
The workouts will range in difficulty, from beginner status to expert levels. FitStars special algorithm and feedback feature will help ensure that users dontget overwhelmed by intense routines or bored with those that are just too easy.
Our yoga curriculum will appeal to a very broad audience and keep everyone engaged because the curriculum grows and changes with you, Maser says.Yoga is a great exercise in and of itself, but many people use it to augment their other exercise routines. It also has mental benefits.
The main advantage to using FitStar, as opposed to a video or attending a weekly class, is that the workout is personalized to suit your specific needs and pace. According to FitStars findings, Maser tellsus there are three main reasons why people dont take up yoga: the cost, lack of convenience, and the intimidation factor.
It can be really expensive to go to a weekly yoga class, Maser says. Its hard to schedule it in, too, and then maybe you go to the wrong class, or youre just nervous about starting yoga in general it can be tough.
Yoga memberships can number into the hundreds of dollars each year, but FitStar costs just $50 a year and the workouts are unlimited. Users can also choose the time and place for their workouts, making it much more convenient than a typical class.
We want to open up and democratize the yoga market, to expand the accessibility of yoga to everyone, Maser said.
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FitStar adds yoga workouts with superstar guru Tara Stiles
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