Militant vegan drives neighborhood nuts – New York Post

Posted: February 21, 2017 at 7:47 pm


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Kiki Adami is coming for your meat.

The 28-year-old restaurant consultant wants to veganize every restaurant in New York City, and shes setting her sights on Bleecker Street. The fact that the Greenwich Village stretch is home to meaty mainstays like JG Melon, Faiccos and Murrays Cheese Shop doesnt deter her.

I want the whole street to be a vegan mecca, says the Hoboken, NJ, resident and adamant vegan of 10 years. Like, the Great White Way is where all the Broadway shows are I want this to be the Great Vegan Way.

Adami launched her company, Veganizer, in 2015 with the goal of converting restaurants all over the city to a menu in which half the options are meat- and dairy-free. She has also convinced several restaurants around the city to hold vegan pop-up nights, including Pagani, on Bleecker Street. This year, shes decided to focus her efforts on Bleecker because the thoroughfare is home to a location of the constantly packed vegan restaurant and bakery By Chloe (185 Bleecker St.). She believes that when restaurant owners see By Chloes success, theyll want to replicate it with similarly plant-based options.

Thus far, shes gotten another Italian place, Romagna, to make half of its menu vegan, and shes confident that this is only the beginning.

I have no doubt in my mind that the seed has been planted, says Adami, who hasnt eaten animal products in a decade and gave up wearing leather six years ago.

But most restaurateurs on her target block highly doubt shell be able to get a hand on their meatballs.

Weve been open for 40 years, and people come from all over to have the paella, says Cafe Espaol owner Irene Becerril. We cannot change the menu.

Restaurantgoers on the street are similarly protective of the dishes they know and love. For Money Sealy, its her favorite 50-cent wings at dive bar Wicked Willys (149 Bleecker St.).

To turn a whole street vegan is absurd, says Sealy, a 27-year-old Upper West Sider. Variety is what makes the village.

Adami, a former cruise director, broke into the restaurant business working at GustOrganics, a Greenwich Village restaurant about 10 blocks north of Bleecker. When it opened in 2008, Gust catered to the paleo crowd those who eat only meat, nuts, vegetables and seeds. Adami started working there as a waitress in 2010, then stepped in as a manager and turned the menu entirely vegan in 2015.

I started to feel guilty, knowing that I was paying my rent from a company that was not really in line with sustainability, she says.

The restaurants paleo regulars revolted. Hate mail and bad Yelp reviews poured in, and the eaterys investors sued the restaurant for alienating its original clientele.

This is a case of imposing your own personal views on Gusts devoted clientele, one commenter on Yelp wrote.

The lawsuit was eventually dropped, but the legal fees cost Gust and it closed in 2015. At the time, Adami said the restaurant wasnt profitable, but now she says it was.

While most would take this failure as a sign from the meat gods, Adami ran the other way: I just said, You know what? Screw you guys Im going to veganize another restaurant.

And so her crusade began. Adami approaches restaurants with the promise of money, keeping her real intentions hidden at first.

I dont even use the word vegan. I talk money, I talk p.r., I talk business and I talk market trends, she says. I also wear a really cute outfit when I go to meet the owner You use whatever tools you have you flirt, you giggle, you laugh at them.

At the end of the conversation, she proposes just one vegan pop-up night, like she did with Pagani. After she gets buy-in on that, she suggests an even more aggressive change: making half the menu vegan.

If the restaurant is game, Adami cashes in, taking a 10-percent cut of the restaurants pop-up night profits and acting as the middleman for its vegan food supplies. The business model is how she, and Veganizer, make money.

To turn a whole street vegan is absurd.

Adami says about five restaurants on and around Bleecker Street are interested, and shes looking for more. But when The Post contacted their owners, many say they had never even heard of Adami and werent looking to give up their tasty meats and cheese.

Georgian cuisine doesnt allow it, says Vasil Chkheidze, owner of Old Tbilisi Garden (174 Bleecker St.), whom Adami says she contacted. And if a veganizer were to come by, he says, they would probably turn her away.

Adami also says she had some interest from a staff member at Deninos Pizzeria & Tavern on the corner of MacDougal and Bleecker, but owner Joe Castellano says he has no intention of putting fake cheese on his famous Staten Island pies.

When you put that material on the pizza, it totally takes away the quality of what we captured for the past 80 years, he says. For us to be a 50-percent vegan restaurant I think its pretty impossible.

Abi Sharma, the owner of Indian restaurant Surya (154 Bleecker St.), is even more blunt.

Our chicken tikka masala pays our rent, he says.

Still, Adami isnt discouraged and says her crusade is just beginning. Shes also helping to organize the first vegan dinner at the James Beard House in March and mentoring Veganizer chapters in Portland, Ore., Los Angeles, Brussels and Toronto.

Thomas Watts, the owner of newcomer sports bar JoJos Philosophy sports bar (169 Bleecker St.), says he would never open his doors to Adami. But he encourages her efforts on Bleecker Street.

If all the other restaurants go vegan, we could be a home run over here, Watts says, with a laugh. Meat eaters will be pounding at our windows.

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Militant vegan drives neighborhood nuts - New York Post

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February 21st, 2017 at 7:47 pm

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