Today, Krogerthe largest supermarket chain in the United Statesexpanded its private label Simple Truth brand by 50 new vegan products. Launched last year, the Simple Truth brand already includes 20 vegan products such as meatless burger patties and grinds, deli slices (Black Forest Ham and Salt & Pepper Turkey), and sausage (Kielbasa and Chorizo), sour cream, alfredo pasta sauce, and chocolate chip cookie dough. The new products in the line include:

Were excited to introduce the latest additions to our Simple Truth Plant Based collection to provide an expanded selection of affordable, delicious and quality products for our customers who live a vegan, vegetarian or flexitarian lifestyle, Kroger Chief Merchant Stuart Aitken said. We look forward to continuing to drive the growth of the plant-based category through our Simple Truth brand, which exceeded $2.5 billion in sales last year, and we anticipate increased interest in our plant-based selection in 2021 and beyond.

Along with its private-label plant-based products, Kroger stocks a variety of vegan brand name options, including JUST Egg, Beyond Burger, and Impossible Burgerwhich debuted at 2,000 Kroger locations in August.

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Kroger Launches 50 New Vegan Products, Including Its Own Chicken, Cheese, and Oat Milk Ice Cream - VegNews