Gone are the days when people wanted to keep their thoughts and opinions to themselves. Gen Z is all about talking and sharing what they truly believe in! And podcasting is emerging as one of the ways to put yourself out there fiercely. Even stats suggest the same. Podcasting is a quick and effective way to voice your authentic self today. With 57.6 million monthly listeners, India is the third largest consumer of podcasts (after the United States and China), according to PwC's Global Entertainment & Media Outlook 2020 study, and is expected to reach 17.61 million by 2023.

With the number of podcast content creators on the rise, what often keeps most beginners from starting their journey is ideating and creating content that can keep their audiences engaged. The actual trick lies in not just following others, but truly believing in your own idea you want, to talk about. More on this later!

Lets first understand whats been happening in the podcast scene so far:

The BIG pictureFun fact: Podcasts have been around for nearly two decades, but it is only in the last six years that this online format has evolved immensely. According to KPMG's Media and Entertainment Report 2020, India's podcast consumption increased by 29.3 percent in the first year of the pandemic. It has since seen a steep rise with no signs of it fading soon. What has led to this boom? This has been particularly aided by several factors like the profusion of shows, celebrity involvement, investment from large companies such as Spotify, and the advent of new technologies. Whats also contributed to this growth is the deep connection younger generations now have with their hosts. They are increasingly turning to podcasts for entertainment, infotainment, self-improvement, and awareness.

Now, if you see yourself kickstarting a podcast and wondering how to go about it, heres how you can take the first few steps:

The best way to make headway is by cracking the topics that interest you or diving into your hobbies or passions. These make for the best podcasts. It could range from crime, sports, beauty, travel, mental health, and wellness to cars, gadgets, and finance. The list can go on... Something important to remember here is no matter the topic you choose; its the passion and enthusiasm radiating from the host that goes a long way into making a great podcast. Once you have your area of interest and topic figured out, the rest of the stuff needed to get on this journey, like uploading, recording, editing and publishing episodes, will literally take care of itself.

Starting your podcast in an hourDid you know you can start your own podcast in just an hour? Yes, starting your own podcast is no longer a tedious long-lost process with the free podcasting platform - Anchor by Spotify. It is, in fact, proving to be the easiest way to create, distribute, and monetise your show for many like you who are struggling to begin their podcasting journey.

Its built-in recording tools help you record your audio and/or video, arrange your segments, add transitions, and sync them across all devices and you're all set to host unlimited episodes for free! You can add full tracks from Spotify to combine music and conversation in your audio and podcast with multiple people as well.

An essential aspect of podcasting is knowing your audience well, an area that feels tricky for many aspirants who dont take the leap without assistance. Anchor by Spotify helps you improve your content using Analytics from all platforms and exclusive insights like episode dropoff and listener demographics. These engagement insights help you get unique insights about your listeners. For instance, you will be able to see where the listeners are dropping off, so you can plan your podcast around the content that performs best.

The platform also gives you the option of unlocking sponsorships through feature audio ads that you can choose to place anywhere in your podcast so that you can earn money on your content. At the same time, it helps your creation reach a wider audience quickly and easily with the one-step distribution.

With unlimited hosting using convenient creation tools, streamlined distribution, performance & analytics support and the power to monetise, now even you can Dil Khol Ke Bolo. Amplify your authentic voice and speak about the things that you truly feel about with your own podcast.

Download Anchor by Spotify on Google Play Store and Apple Store App and record your first podcast today.

Disclaimer: The article has been produced on behalf of Spotify by the Times Internet's Spotlight team.

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Here's how you can 'Dil Khol Ke Bolo' on your own podcast in less than 1 hour - Gadgets Now