Telestax, a leading global communications platform as a service (CPaaS) enablement and application provider became the first in the industry to deliver a CPaaS Sales Certification Training program specifically developed for communications providers.

According to a recent report bySynergy Research Group, the CPaaS market is experiencing a 40 percent yearly growth rate, with IDC forecasting a market size of nearly$11 billionby 2022. As communications companies increasingly focus on bringing cloud-based APIs to their enterprise customers, the need for training, knowledge, and best practices has emerged.

Marketing Technology News:BIGtoken Launches TotalOptOut.com, Giving Consumers More Power Over Their Data

At Telestax, our global partners are heavily skilled at selling voice, SMS, UCaaS, and other telephony products, but oftentimes CPaaS is a new beast, saidVeena Vadgama, VP of Marketing for Telestax. We custom-designed a CPaaS sales certification program for these international sales teams. Telestax trainers bring to light the use cases and digital channels most relevant to the partners region. The results speak for themselves as upon completion of the training our partners have a host of leads and POCs to pursue, bringing significant revenue increases within three to six months on average. This ensures that sales teams are not only equipped, confident, and eager to sell CPaaS but that they are now dangerous when it comes to outshining the competition.

As a CPaaS enablement leader, Telestax has demonstrated the ability to prepare communications solutions with programmable voice and SMS, in addition to offering popular turnkey applications like two-factor authentication (2FA) and phone number masking. Ongoing education and support help to see these solutions through the sale to deployment.

Marketing Technology News:Infobip Launches Moments Helping Brands Add a Human Touch to Customer Communications

With both face-to-face and virtual training course options, Telestax has begun offering CPaaS Sales Certification Training to some of the largest organizations in the world, beginning withEurope,Asia, and theMiddle East.

The CPaaS Sales Certification Training from Telestax is a one-of-a-kind opportunity for those who understand how to sell telecom products but are now looking to sell cloud applications, saidNicholas Soo, EVP Voice & Mobility Sales from Telin, a subsidiary of Telkom Indonesia that manages digital and telecommunications business globally. In three days, we were able to train our sales team to effectively sell two-factor authentication, number masking, IVR, and more. The role-playing and live demonstrations included in the training helped our team feel confident bringing additional knowledge and expertise to their accounts. As a provider, this enables us to offer more value to our business customers.

Recommended:Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

View original post here:
Telestax Launches the Industry's First CPaaS Sales Certification Training for Communications Companies, Carriers, and Operators - MarTech Series