LotLinx, a programmatic advertising vendor for car dealers, has appointed Cox Automotive veteran Bill Reidy as chief revenue officer. He replaces Sean Peoples, who left LotLinx in November to take a job at SureSale.

Reidy (LinkedIn profile) will focus on leading results-driven training programs for LotLinxs sales team, according to the hiring announcement.

Chicago-based LotLinx has built a business around programmatic advertising. Its dealer clients can buy targeted marketing campaigns for specific vehicles in their inventory. LotLinx says it allows dealers to focus ad spend on hard-to-sell vehicles rather than high-demand ones that sell themselves.

Reidy, with more than 10 years of sales and sales-training experience, spent 2008 through 2012 as sales director at dealership software company vAuto, which was acquired during his tenure by Cox Automotive.

Reidy has held other leadership roles at dealer services provider KPA, dealer-to-dealer wholesale platform DealerMatch and automotive digital marketing firm Netsertive.

Most recently, he was president of PWRhouse Consulting, a training center for senior salespeople and business leaders.

Bill is a well-respected training expert with founders knowledge in the art of inventory optimization, Len Short, LotLinx Chairman and CEO, said. He wasnt looking for a job, but came to believe that the LotLinx technology, timing, and position was an opportunity to make waves in retail automotive again.

September 4, 2019

CarGurus alumnus Sean Peoples has joined automotive marketing company Lotlinx as chief revenue officer.

April 28, 2020

Steve Greenfield, a former VP at both Cox Automotive Group and TrueCar, has joined the

January 17, 2020

Auto Trader and Cox Automotive have launched Dealer Auction, a digital remarketing platform and marketplace

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Cox Auto vet Bill Reidy named CRO of LotLinx - AIM Group