Transamerica Retirement Services Creates Online Game to Illustrate the Journey of Saving for Retirement

Posted: June 26, 2012 at 11:14 am


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LOS ANGELES--(BUSINESS WIRE)--

Transamerica Retirement Services today announced the introduction of Stash & Dash, a retirement savings game for users of Facebook. Stash & Dash allows players to enjoy a light-hearted game about saving for retirement. The goal of Stash & Dash is to navigate your piggy bank player around obstacles and collect as many coins as you can by the end of the game. The player controls the piggy bank to collect coins representing different ways of earning income, which then must be deposited along the way to earn interest. Throughout the game, players encounter and can escape money trolls, symbolizing monetary setbacks that can impact savings. Players can invite friends to try and beat their scores and have the ability to post their scores on their Facebook wall.

Stash & Dash is available online at http://www.Facebook.com/TransamericaRetirementReadiness and in the Apple iTunes store for iPad tablets.

Transamerica helps empower savers to make educated decisions about saving for retirement, said David Shute, vice president of marketing for Transamerica Retirement Services. We know that people love playing games on social media sites and Stash & Dash is designed for entertainment. By liking our page on Facebook, people can enjoy a fun game and access interesting and impactful content about retirement readiness from Transamerica and other well-known sources. Our Facebook page has a wealth of content to help savers prepare for retirement, and we hope Stash & Dash will attract Facebook users to check out the educational resources we offer.

About Transamerica Retirement Services Corporation

Transamerica Retirement Services Corporation (Transamerica or Transamerica Retirement Services), which is headquartered in Los Angeles, CA, designs customized retirement plan solutions to meet the unique needs of small- to mid-sized businesses. Transamerica and its affiliates have more than 17,0001 retirement plans totaling more than $20 billion1 in assets. For more information about Transamerica, please refer to http://www.TA-Retirement.com.

1As of December 31, 2011.

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Transamerica Retirement Services Creates Online Game to Illustrate the Journey of Saving for Retirement

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June 26th, 2012 at 11:14 am

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