By Chris Reidy, Globe Staff

Prudential Financial Inc. said today that it will be the exclusive sponsor of the Center for Retirement Research at Boston Colleges National Retirement Risk Index.

The index measures the percentage of working-age Americans at risk of failing to maintain their standard of living in retirement, Prudential, a New Jersey-based financial services company, said in a press release. As index sponsor, Prudential said it will underwrite a number of studies conducted by the Center for Retirement Research related to the index.

According to the index, the percentage of households at risk of not being able to maintain their standard of living in retirement has risen from 30 percent in 1989 to 51 percent in 2009.

In a statement, the centers director, Alicia Munnell, said, Retirement needs are increasing due to longer life spans and rising health care costs, while retirement resources are shrinking due to declining Social Security replacement rates and insufficient savings in 401(k)s.

Prudentials product offerings include life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services.

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Prudential to sponsor the retirement risk index from Boston College center