SAN DIEGO, March 27, 2013 /PRNewswire-iReach/ -- Ever since the financial markets collapsed, lenders had become extremely careful with unsecured personal loans for bad credit and a vast majority of borrowers were either refused flat out or offered secured loans that would demand some form of collateral. In fact, a huge proportion of borrowers had stopped trying for this category of loans completely, primarily due to the fear of being rejected. The dent on credit scores due to inquiries was also a concern.

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Loans.net initiated an aggressive three-step action plan to resurrect this category of loans and after an intense concerted effort, the company has managed to negotiate with key lenders within the niche of unsecured personal loans to ensure customers with bad credit are not completely left out.

The three-pronged strategy launched by Loans.net encompassed key steps. First, the site overhauled and reshuffled its internal network to include lenders who specialize in working with credit-challenged individuals. Second, the internal technical infrastructure was enhanced so that the matchmaking process would progress smoothly. Finally, exclusive relationships and alliances were forged with lenders and banking institutions so that customers requesting unsecured personal loans for bad credit would have a smooth sail -- and they do.

The efforts have worked and the company officially unveiled its new lender network specializing in this niche. An official press statement was released to mark the company's new-found success:

"We have successfully managed to carve out a special category of loans for individuals asking for unsecured personal loans for bad credit. Over the past few years, we have been working with several lenders, collectively and individually, to ensure this neglected segment of the population was given the level of service it deserves. Many of these individuals are responsible borrowers but ones faced with unavoidable circumstances such as a job loss or a medical emergency. We can't label them and put them aside. They do deserve an opportunity to rebuild their credit histories and also obtain the financial support they need during trying financial circumstances. Our experience indicates that these individuals do repay the loans they have taken and are not as 'risky' as they have been perceived to be until now. Much to the contrary, since they are eager to rebuild their credit histories they are much more responsible and alert when it comes to payment schedules."

Loans.net has been in existence for over fifteen years and offers several programs for individuals applying for loans across a wide range of categories. The newly-announced portfolio includes a niche segment of lenders specializing in offering unsecured personal loans for bad credit customers. Over the past fifteen years, the site has facilitated the process of connecting tens of thousands of borrowers with lenders and loans amounting to millions of dollars have been exchanged through its flagship site. The company claims to have achieved over 98% customer satisfaction and generates new customers primarily through referrals and recommendations of previously satisfied customers.

For more information and to request a loan quote, visit http://www.loans.net/personal.html today.

Media Contact: simo rokah, I.D.S International inc, +1-646-257-4131, info@loans.net

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Unsecured Personal Loans for Bad Credit Make a Comeback at Loans.net