By Malcolm Manness - July 22, 2012 | Tickers: AAPL, XRX | 0 Comments

Malcolm is a member of The Motley Fool Blog Network -- entries represent the personal opinions of our bloggers and are not formally edited.

Understanding Apple #2: Success = (O +V) * F

Why are Apple (NASDAQ: AAPL) products so successful? The answer is simple and complex.

You may love Apple and their products, or hate them to the core, but what cannot be denied is that Apple now has the highest market cap of any company, their products are trend setters, and currently they are trading at rather low multiples, especially regarding forward earnings.

Warren Buffet has the maxim: Invest in what you know! So, for those who want a unique perspective on Apples success, I have a series of articles 'Understanding Apple.' I hope you will find them helpful and provocative. Part-1 was a brief outline of Apples history.

In Part-2 I discuss the reasons for their success. Part-1 listed mostly indisputable, historical facts. Here I am more subjective, giving readers my unusual viewpoint. Though not entirely original, Ive been saying this for many years.

Why are Apple products so successful? The answer is quite simple.

Of course the investor wants to know how they accomplish this. So the real question is How do they do this?

I suggest:

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Understanding Apple #2: Success = (O +V) * F