DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/5w6zhq/successes_and) has announced the addition of the "Successes and Failures Case Study: Birchbox" report to their offering.

Birchbox is part of Datamonitor Consumer's Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing - supported by Datamonitor's consumer insight research - to drive success.

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Birchbox - a subscription-based personal care sampling service - has successfully reimagined product sampling to provide a "win-win" scenario for both consumers and brands.

Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.

- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.

- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.

- Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of your category.

Highlights

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Research and Markets: Successes and Failures Case Study: Birchbox - A Subscription Based Personal Care Sampling ...