CHARLESTON, S.C.--(BUSINESS WIRE)--

Nonprofit organizations around the world are looking to expand use of mobile technology, grow online fundraising and improve donor communication and multichannel engagement.

These are just some of the findings from the 2012 State of the Nonprofit Industry report, released today by Blackbaud, Inc. (NASDAQ: BLKB), featuring survey results from more than 1500 respondents from nine countries covering approaches to overcoming common challenges, fundraising trends, and use of mobile and interactive technology.

Optimism in the nonprofit sector varies based largely on how an organization communicates with its constituents and the technologies it employs, said Marc Chardon, Blackbauds chief executive officer. Generally, nonprofits that adopt multiple engagement channels have a more optimistic outlook on their ability to recruit new donors, retain existing donors and grow individual contributions in the coming year.

Key findings from the survey include:

For more comprehensive data and a breakdown by country, visit http://www.blackbaud.com/soni to download the full report.

About the survey

The State of the Nonprofit Industry survey is disseminated via a unique collaborative worldwide network of nonprofit country institutes, associations and NGOs including: L'Association Franaise des Fundraisers, Centro Studi Philanthropy, Daryl Upsall Consulting International, Deutscher Fundraising Verband, Fundraising Institute of Australia (FIA), Fundraising Institute of New Zealand (FINZ), and The Resource Alliance. This years survey was fielded in June 2012 and reports on data from more than 1,500 respondents in Australia, Canada, France, Germany, Italy, the Netherlands, New Zealand, United Kingdom, and the United States. Conducted annually since 2004, the survey questions uncover:approaches to overcoming common nonprofit challenges, fundraising trends, and the use of mobile technologies.To download the complete report, visitwww.blackbaud.com/soni.

About Blackbaud

Serving the nonprofit and education sectors for 30 years, Blackbaud (BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 27,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Mexico, the Netherlands and the United Kingdom. For more information, visitwww.blackbaud.com.

Originally posted here:
Multichannel Engagement Key for Nonprofits’ Fundraising Success