Journal of Marketing Research

Description: Journal of Marketing Research (JMR) concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians. JMR addresses concepts, methods, and applications of marketing research that present new techniques, contribute to knowledge based on experimental or descriptive methods, and review developments and concepts in related fields that have bearing on the research industry and practice. Articles pertain to applications of new and current marketing research methods and techniques, clarifications of marketing research methodology and practice, and analysis of the state of the art marketing research. JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive studies using ethnographic methodologies. Most research published in JMR fits into two categories: (1) empirical research that tests a theory or describes and evaluates a management practice and (2) methodological research that presents new approaches for analyzing data or addressing marketing research problems. JMR has a wide and experienced editorial review board that is composed of leading academics in the field.

Coverage: 1964-2010 (Vol. 1, No. 1 - Vol. 47, No. 6)

The "moving wall" represents the time period between the last issue available in JSTOR and the most recently published issue of a journal. Moving walls are generally represented in years. In rare instances, a publisher has elected to have a "zero" moving wall, so their current issues are available in JSTOR shortly after publication. Note: In calculating the moving wall, the current year is not counted. For example, if the current year is 2008 and a journal has a 5 year moving wall, articles from the year 2002 are available.

ISSN: 00222437

Subjects: Business & Economics, Marketing & Advertising, Business

Read this article:
This content downloaded from 207.46.13.45 on Mon, 21 Mar ...