MADISON, Wis.--(BUSINESS WIRE)--

Spectrum Brands Holdings, Inc. (SPB), a diversified and global consumer products company with market-leading brands, announced today that its Remington personal care division has entered the U.S. womens hair accessories market with a full line of basic-to-trend hair accessories, accessory storage items and brushes for both the adult and teenage girl segments.

Remington already has secured sizeable placements at several major retailers in the U.S. womens hair accessory category, a consumables market estimated at more than $1 billion annually. Remington also is leveraging its strong global footprint in hair care, shaving and grooming to enter growing womens hair accessories markets in Europe and Latin America.

Our successful launch in the womens hair accessory market is among a number of global categories Remington is entering to advance our strategy of rapid organic growth in higher margin and faster growing consumables markets over the next several years, said Dave Lumley, Chief Executive Officer of Spectrum Brands Holdings. We are investing in resources to capitalize on this significant growth platform, leveraging our Spectrum Value Model approach of same performance/less price to gain distribution in both stores and online, and working hard to help our retail partners grow their category shares.

Extending the Remington brand to the consumable hair accessory category further enhances Remingtons position as one-stop shopping for hair styling for all ages. According to Drew Fiorenza, Remington Global Vice President, Our hair accessory product development has a strong emphasis on executing fashion and trend and always with a focus on winning the value position. With our brand positioning of How the World Gets Ready, we have a unique opportunity for cross promoting our hair accessories with complementary segments of our business, such as hair care appliances, and even with other adjacent beauty categories by co-merchandising in stores and offering in-pack trial samples or coupons for discounts with purchase.

Our approach is to create a fun, engaging experience for the consumer, making the product the hero of the proposition and exciting the female consumer with the most trend-forward fabrications, colors and materials at a compelling consumer value, he added. For the female consumer, feeling confident and beautiful is a 360-degree experience, and Remington is committed to making hair accessories an important part of that.

As Remington expands its global market position in womens hair accessories, Fiorenza said, Remington is excited to be able to offer consumers and our retail partners a total hair care solution. We will continue our focus on innovation that matters to the consumer and on bringing exciting, fashion-forward items to this category at a value price position, which has proven to be a successful formula for Remington and its retail partners worldwide.

About Remington

Remington is How the World Gets Ready. A global leader and manufacturer of mens and womens grooming and styling products, Remington is an innovator of affordable hair care, electric shavers, wet shavers, wet shave products and body groomers and trimmers, and a subsidiary of Spectrum Brands Holdings. For more information about Remington, visit http://www.remingtonproducts.com.

About Spectrum Brands Holdings, Inc.

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Spectrum Brands Holdings’ Remington® Personal Care Division Announces Entry into Large U.S. Women’s Hair Accessories ...