Salesforce Founder Marc Benioff Says ‘Facebook Is the New Cigarettes.’ Here’s Why He Thinks the Government Should Get Involved – Inc.
Posted: October 5, 2019 at 9:44 am
Onstage at the Disrupt SF 2019 startup conference on Thursday, Salesforcechairman and co-CEO Marc Benioff made no secret of his feelings toward Facebook, saying the company "is the newcigarettes. It should be regulated."
I'm generally not a fan of the government getting involved with, well, much of anything, and I've pushed back against suggestions that big tech companies should be regulated,but I have to admit that Benioff has a point.
It's actually not even the first time Benioff has made this same point. A year and a half ago,he first shared his belief that Facebook posed a danger to both its users and the public. Yesterday, however, he elaborated on why.
A Long List of Reasons
The list isn't newor even all that original:Cambridge Analytica. Election interference. Fake news. Contractors listening to recordings of your personal conversations. Working conditions of content review contractors.Password and data leaks.And then there's just the general idea that the company exists to make a profit by monetizing your personal information.
"When it comes to regulation, the government is doing too little, too late," saidBenioffon stage yesterday."The government has to step in."
Which, more than at any other time, looks about to happen. Facebookrecently announced a $5 billion settlement over privacy violations, and has increasingly come under scrutiny by federal regulators and lawmakers. At this point, it almost seems inevitable that the tech industry will face regulation, especially over how it handles privacy and personal information.
A Growing Problem
But Benioff's contention that Facebook is essentially as harmful and addictive as cigarettesis an interesting way of characterizing the problem. In many ways, I think he's right. Facebook is extraordinarily addictive. It's also extraordinarily dangerous for not only our privacy, but in many ways our health.
It has been shown to cause depression, eating disorders,reduced productivity, bullying, and even divorce. Those are real problems that have a real effect on the lives of more than two billion real people on Facebook.
There is, however, at least one important distinction.I think you can argue that, unlike cigarettes, Facebook does have at least some tangible benefit in that it allows people to stay connected to friends and family who they may not see regularly in the real world. Andit has enabled millions of small businesses to reach customers they previously couldn't.
But the problem is figuring out whetherthose benefits are worth the cost.
Why the Government Has to Act
As a result, Benioffbelieves that the government should treat it the way it treats other addictive and harmful substances--with regulation. And in this case, I agree,for one important reason.
Facebook isn't able to regulate itself because its entire existence depends on two things--increasing engagement as much as possible so that people spend more and more time on Facebook, and then monetizing that engagement by gathering as much personal information as possible to better target ads. And it's really, really good at it.
And, unlike most businesses, because the service is free for users, normal market forces don't apply. People are mostly ignorant of the real cost of giving this much of their personal life over to Facebook. In fact, there's an enormous disconnect between what people say they think about the way their personal information is handled, and what they actually do about it.
On its own, Facebook isn't going to change. Mark Zuckerberg effectively has complete control over the company, and it's not clear he even grasps how big an issue this is. Instead, it's as if he's implying Facebook justhasgood intentions-- just trust them.
The only way Facebook is ever going to actually change the way it behaves, short of changing its leadership (which is not happening), is for the government to get involved.
A Possible Solution
"We need a national privacy law here in the U.S. as well,"Benioffsaid yesterday. And, despite my reservations,I think he's right. We need well-thought-out regulations that create a clear framework for how user information can be collected, shared, and monetized, and how it must be protected and secured.
Companies in the business of monetizing your personal information should be required to get your consent when they track you, and make privacythe default instead of burying privacy controls deep in a complicated webof settings. And they should be required to let you know when they're tracking your activity, make it easy to see exactly what they track, and provide a real-time option to opt-out.
I don't have nearly as muchconfidence as Benioff that the government isn't going to make a bigger mess of the entire situation, but I do agree it's time.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
Follow this link:
Salesforce Founder Marc Benioff Says 'Facebook Is the New Cigarettes.' Here's Why He Thinks the Government Should Get Involved - Inc.
- Perform Windows Computer registry Cleanup to Improve Method ... [Last Updated On: June 27th, 2010] [Originally Added On: June 27th, 2010]
- Barbara Marx Hubbard, Conscious Evolution [Last Updated On: August 10th, 2011] [Originally Added On: August 10th, 2011]
- Cobus - Planetshakers - Never Stop (Drum Cover) [Last Updated On: September 22nd, 2011] [Originally Added On: September 22nd, 2011]
- PK Subban's Off-Season Training featured on the NHL network [Last Updated On: September 23rd, 2011] [Originally Added On: September 23rd, 2011]
- Yamaha FX SHO Series Test 2012b- By BoatTest.com [Last Updated On: September 24th, 2011] [Originally Added On: September 24th, 2011]
- 2011 VMAs - Lady Gaga as a man, Adele, NIcki Minaj, Beyonce, Brun Mars does Amy [Last Updated On: September 24th, 2011] [Originally Added On: September 24th, 2011]
- Lady Gaga -- The Full Interview! [Last Updated On: September 24th, 2011] [Originally Added On: September 24th, 2011]
- Google I/O 2011: WebGL Techniques and Performance [Last Updated On: September 25th, 2011] [Originally Added On: September 25th, 2011]
- Landon Swank UNDERWATER ESCAPE (BEST PERFORMANCE? - Review) - America's Got Talent 8/16/11 Recap [Last Updated On: September 25th, 2011] [Originally Added On: September 25th, 2011]
- Bloc Party | This Modern Love | A Take Away Show [Last Updated On: September 25th, 2011] [Originally Added On: September 25th, 2011]
- Liza Minelli Interview [Last Updated On: September 26th, 2011] [Originally Added On: September 26th, 2011]
- NCIX PC Vesta 5050 High Performance Gaming PC Showcase Linus Tech Tips [Last Updated On: September 26th, 2011] [Originally Added On: September 26th, 2011]
- SK Gaming vs Kil'Jaeden World First High Quality part 1/2 [Last Updated On: September 26th, 2011] [Originally Added On: September 26th, 2011]
- Billy Beck III Personal Training [Last Updated On: September 26th, 2011] [Originally Added On: September 26th, 2011]
- "The Catholic Church is a force for good in the world" (7 of 13) [Last Updated On: September 26th, 2011] [Originally Added On: September 26th, 2011]
- Bishop Walter Hawkins - Part 1 - LAST PUBLIC PERFORMANCE - "Marvelous" [Last Updated On: September 27th, 2011] [Originally Added On: September 27th, 2011]
- Yamaha 190 Series Test 2012- By BoatTest.com [Last Updated On: September 27th, 2011] [Originally Added On: September 27th, 2011]
- Casey James: Top 11 Performance (Power of love) [Last Updated On: September 27th, 2011] [Originally Added On: September 27th, 2011]
- Britney Spears Satisfaction [Last Updated On: September 28th, 2011] [Originally Added On: September 28th, 2011]
- Bishop Walter Hawkins - Part 2 - LAST PUBLIC PERFORMANCE - "Marvelous" [Last Updated On: September 29th, 2011] [Originally Added On: September 29th, 2011]
- Shania Up! Close [Last Updated On: September 30th, 2011] [Originally Added On: September 30th, 2011]
- Peak Performance Golf Swing Analysis [Last Updated On: September 30th, 2011] [Originally Added On: September 30th, 2011]
- £2300 Ultimate Performance PC Unboxing Video [Last Updated On: October 1st, 2011] [Originally Added On: October 1st, 2011]
- Cressey Performance Foam Roller Series [Last Updated On: October 1st, 2011] [Originally Added On: October 1st, 2011]
- Brian Tracy - Unbreakable Laws Of Self-Confidence Motivational Video Preview from Seminars on DVD [Last Updated On: October 2nd, 2011] [Originally Added On: October 2nd, 2011]
- Brooklyn Decker on Ellen DeGeneres Show - Sport's Illustrated / 2/12/2010 [Last Updated On: October 2nd, 2011] [Originally Added On: October 2nd, 2011]
- NCIX PC Vesta 4050 Performance Prototype [Last Updated On: October 5th, 2011] [Originally Added On: October 5th, 2011]
- Justin Bieber - "Pray" (HD) AMA Music Awards 2010 Performance LIVE (November 21st, 2010) [Last Updated On: October 6th, 2011] [Originally Added On: October 6th, 2011]
- Janet Jackson -- Number Ones: Up Close and Personal -- Part 1 [Last Updated On: October 7th, 2011] [Originally Added On: October 7th, 2011]
- Cobus - Hillsong United - Take It All (Drum Cover) [Last Updated On: October 8th, 2011] [Originally Added On: October 8th, 2011]
- Johnny Cash - Cremation of Sam McGee [Last Updated On: October 8th, 2011] [Originally Added On: October 8th, 2011]
- Ajda Pekkan - Petrol (performance from National Final 1980) [Last Updated On: October 9th, 2011] [Originally Added On: October 9th, 2011]
- Up Close and Personal with PZ - Farhan Akhtar and Preity Zinta - Full Episode - UTVSTARS HD [Last Updated On: October 10th, 2011] [Originally Added On: October 10th, 2011]
- Cray CX1 Deskside Supercomputer [Last Updated On: October 10th, 2011] [Originally Added On: October 10th, 2011]
- Yamaha 242 Limited S Boat 2011 Performance Test - By BoatTest.com [Last Updated On: October 11th, 2011] [Originally Added On: October 11th, 2011]
- HakTip - HOWTO: Optimize Your PC For Fastest Performance [Last Updated On: October 13th, 2011] [Originally Added On: October 13th, 2011]
- MEDLEY // "A Little More Personal" by Lindsay Lohan - Video [Last Updated On: October 15th, 2011] [Originally Added On: October 15th, 2011]
- Mosquito XET Turbine Personal and Light Helicopter - You Can Own the Dream @ ROTOR F/X LLC - Video [Last Updated On: October 16th, 2011] [Originally Added On: October 16th, 2011]
- adidas adiZero F50 miCoach - Video [Last Updated On: October 17th, 2011] [Originally Added On: October 17th, 2011]
- Avril Lavigne - Push - 4Play - 5th March 2011 [Live] - Video [Last Updated On: October 17th, 2011] [Originally Added On: October 17th, 2011]
- Children of Bodom - Live at Wacken (2011) ENTIRE PERFORMANCE - Video [Last Updated On: October 18th, 2011] [Originally Added On: October 18th, 2011]
- Up Close and Personal with PZ - Akshay Kumar and Preity Zinta - Full Episode - UTVSTARS HD - Video [Last Updated On: October 19th, 2011] [Originally Added On: October 19th, 2011]
- cry baby elimination performance- Allison Iraheta - Video [Last Updated On: October 19th, 2011] [Originally Added On: October 19th, 2011]
- Tesla Personal Supercomputer - Video [Last Updated On: October 21st, 2011] [Originally Added On: October 21st, 2011]
- Adam Lambert-American Idol Top 8 (group performance+night results) - Video [Last Updated On: October 21st, 2011] [Originally Added On: October 21st, 2011]
- Anne Hathaway at Ellen DeGenere - Valentine's Day Show - 2/12/2010 - Video [Last Updated On: October 23rd, 2011] [Originally Added On: October 23rd, 2011]
- Zero Tolerance 200: Big performance, Less Money - Video [Last Updated On: October 24th, 2011] [Originally Added On: October 24th, 2011]
- Stress Release Technique - Video [Last Updated On: October 26th, 2011] [Originally Added On: October 26th, 2011]
- Misha Angrist On Personal Genomics - Video [Last Updated On: October 29th, 2011] [Originally Added On: October 29th, 2011]
- Best lessons from Anthony Robbins. Personal development.02 Visits. www.agelars.com - Video [Last Updated On: October 30th, 2011] [Originally Added On: October 30th, 2011]
- Cristiano Ronaldo vs Villarreal - Home (11-12) by Yan Gama - Video [Last Updated On: October 31st, 2011] [Originally Added On: October 31st, 2011]
- How to Build a Quiet High-Performance PC Video Overview - Part 4 - AcousticPC.com - Video [Last Updated On: October 31st, 2011] [Originally Added On: October 31st, 2011]
- Alec Baldwin - Best performance - Video [Last Updated On: November 1st, 2011] [Originally Added On: November 1st, 2011]
- Paul Baloche -solving personal conflicts on the worship team - Video [Last Updated On: November 1st, 2011] [Originally Added On: November 1st, 2011]
- Ep 6 Marissa practising for and performing 'Hate on me' - Video [Last Updated On: November 2nd, 2011] [Originally Added On: November 2nd, 2011]
- Identities - Video [Last Updated On: November 2nd, 2011] [Originally Added On: November 2nd, 2011]
- Horia Brenciu , Guess Who [Last Updated On: November 2nd, 2011] [Originally Added On: November 2nd, 2011]
- IaMmE Crew Compilation Part 1 (Week 1-8) - Video [Last Updated On: November 3rd, 2011] [Originally Added On: November 3rd, 2011]
- DBSK - Mirotic [SBS Gayo Daejun - HD -20081229] - Video [Last Updated On: November 3rd, 2011] [Originally Added On: November 3rd, 2011]
- Natasja's Final Performance (Portmore Awards 2007) - Video [Last Updated On: November 4th, 2011] [Originally Added On: November 4th, 2011]
- Up Close and Personal with PZ - Yuvraj Singh - Full Episode UTVSTARS HD - Video [Last Updated On: November 5th, 2011] [Originally Added On: November 5th, 2011]
- Mike Burnside CSEP CEP, personal trainer, demonstrates his performance fitness - Video [Last Updated On: November 7th, 2011] [Originally Added On: November 7th, 2011]
- Boa Spark Live Performance - Awesome Dancing - Video [Last Updated On: November 10th, 2011] [Originally Added On: November 10th, 2011]
- My Life live Performance - Video [Last Updated On: November 11th, 2011] [Originally Added On: November 11th, 2011]
- Price and Performance PC Build Video - Video [Last Updated On: November 15th, 2011] [Originally Added On: November 15th, 2011]
- 3rd Performance - YellowJackets - "Can't Take My Eyes Off Of You" By Jersey Boys - Sing Off - S3 - Video [Last Updated On: November 18th, 2011] [Originally Added On: November 18th, 2011]
- Adam Lambert-American Idol Top 11 (group performance+night results) - Video [Last Updated On: November 19th, 2011] [Originally Added On: November 19th, 2011]
- Off Book | Fashion of Artists | PBS Arts - Video [Last Updated On: November 22nd, 2011] [Originally Added On: November 22nd, 2011]
- {Boost/Improve/Get Better} Gaming FPS [Last Updated On: November 22nd, 2011] [Originally Added On: November 22nd, 2011]
- Up Close and Personal with PZ - Saif Ali Khan - Full Episode UTVSTARS HD - Video [Last Updated On: November 23rd, 2011] [Originally Added On: November 23rd, 2011]
- The Reebok Zig Slash Performance Review - Video [Last Updated On: November 23rd, 2011] [Originally Added On: November 23rd, 2011]
- Snowy Cold Starts, Tours, and Updates of the Personal Vehicles - Video [Last Updated On: November 23rd, 2011] [Originally Added On: November 23rd, 2011]
- Justin Bieber Mistletoe AMA Performance - Video [Last Updated On: November 24th, 2011] [Originally Added On: November 24th, 2011]
- Merton Sings for Hank - Video [Last Updated On: November 25th, 2011] [Originally Added On: November 25th, 2011]
- Come Dine With Me Season 17 Episode 76 Series 17, Episode 64 - Video [Last Updated On: November 27th, 2011] [Originally Added On: November 27th, 2011]
- Danielle Kennedy: Sales and Personal Performance Whiz - Video [Last Updated On: November 29th, 2011] [Originally Added On: November 29th, 2011]
- Inner Circle Performs Tribute to Dennis Brown. "Revolution" LIVE at the Circle Village - Video [Last Updated On: December 2nd, 2011] [Originally Added On: December 2nd, 2011]
- CJC Personal Presentation - Video [Last Updated On: December 7th, 2011] [Originally Added On: December 7th, 2011]
- Achieving Your Personal Best in 2012 - Video [Last Updated On: December 7th, 2011] [Originally Added On: December 7th, 2011]
- Romanian Deadlift - How To - Radix Performance - Video [Last Updated On: December 8th, 2011] [Originally Added On: December 8th, 2011]