FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--

Oakley, one of the leading global sports brands, is celebrating its Olympic BEYOND REASON athlete and artist partnership program with a ten day online auction of one-of-a-kind artwork that showcases how elite athletes approach their performance through a distinct, personal lens. The pieces of art, which were inspired by Olympians such as U.S. gold medal beach volleyball player Kerri Walsh, South African sprinter Oscar Pistorius, U.S. hurdler Lolo Jones and British cyclist Mark Cavendish, are available for bidding at http://www.oakley.com/beyondreasonauction until 9 p.m. EDT on Sunday, September 30th.

During the lead up to the 2012 Olympic Games in London, Oakley partnered a select group of its athletes with artists from every corner of the world to launch BEYOND REASON. The artists chosen are innovative and groundbreaking visionaries, who spent time with their athlete partners to better understand what drives and inspires them to push the limits of human performance and endurance. Each artist developed a deeply personal piece of art that showcased the athletes BEYOND REASON mentality. The artwork was unveiled at events around the world leading up to the London Olympics and then placed on display during the games at the London Design Museum.

This unique creative endeavor provided us with a personal view of world class athletes and how they prepare for competition through an artistic lens, said Mike Crowell, VP of Marketing and GTM. We chose these athletes to be the first BEYOND REASON collaborators because of their refusal to accept boundaries and willingness to dream and deliver unexpected results. We thank them and their artist partners for sharing with the world what makes them who they are during athletic competition.

The road to the 2012 Olympics and my gold medal was a long and rewarding journey, said London gold medalist Kerri Walsh, who partnered with New York City painter Les Rogers on Six Feet of Sunshine. I am thrilled that one of my fans will be able to own this unique piece of art thanks to Oakleys BEYOND REASON campaign and enjoy a portal that showcases the positive energy and vibrant passion I bring to the sand each day.

"Competing in the 2012 Olympic Games and the 2012 Paralympic Games was the highlight of my track career, said Oscar Pistorius, who teamed with artist WK on a three piece painting Vision, Fear, Accomplishment, 2012. It is my hope thatthe piece my story inspired WK to create motivates others around the world to embrace the challenges placed in front of them and truly believe that there is nothing Beyond Reason.

Oscars piece embodiesa mix of fear and the hurdles he has faced and continues to overcome, said WK, artist of Pistorius Beyond Reason artwork. Given the unique reputation that he has throughout the world for his athletic achievements, I wanted this piece to stand tall and proud, focused and intent, while allowing those who viewed it to discover Oscars greatness on their own.

All bidding will take place online at http://www.oakley.com/beyondreasonauction. The auction will last ten days and end on Sunday, September 30 at 9:00 p.m. EDT. The pieces that will be available for auction are:

Visit Oakley.com to learn about the companys sport performance and lifestyle products. Follow our BEYOND REASON journey on Twitter at #BEYONDREASON

About Oakley, Inc.

Read more from the original source:
Oakley Auctions “BEYOND REASON™” Artwork to Commemorate 2012 Olympians