Entrepreneurs, time to test your business knowledge – USA TODAY
Posted: August 19, 2017 at 8:43 am
Steve Strauss, Special for USA TODAY Published 12:46 p.m. ET Aug. 15, 2017 | Updated 1:26 p.m. ET Aug. 15, 2017
The late Dave Thomas, founder of Wendy's Old Fashioned Hamburgers restaurants.(Photo: PRN)
Welcome to this years annual Small Biz Quiz. This summer, it's the Famous Business edition.
1. Ben and Jerrys, as we know especially in the summer, makes great ice cream. Why did they start an ice cream shop in Vermont?
A. Because the price for bagel-making equipment was too highB. Because Bens mother had an amazing recipe for ooey gooey chocolate chip cookie dough ice creamC. Because they had both recently been laid off
MORE:Steve Strauss'column page
2. A few years after launch, FedEx faced a cash crunch and probable bankruptcy. How did founder Fred Smith stay afloat?
A. He used his own money to coverB. He flew to Vegas with the last $5,000 in the till and parlayed it into $32,000C. He missed payroll for the first time
3. Did you use a Post-it today? One study says that the average worker gets 11 Post-it messages a day. How were they invented?
A. A 3M scientist was trying to create a super-sticky glue but in a failed experiment ended up with a sorta-sticky glueB. A 3M researcher was trying to create a new type of bookmarkC. 3M offered a $1 million prize for best new office product
4. In 1998, the co-founder of Dominos Pizza sold his majority stake of the company, which was worth more than $1 billion. For how much did the other co-founder sell his share to his partner 38 years prior?
A. $1B. For a used Volkswagen BeetleC. $27,444
5. What was the original intention behind the invention of Silly Putty?
A. It was a failed attempt at making a synthetic rubber to be used by the Allies in WWIIB. It was supposed to be a putty that fixed leaky pipesC. It was supposed to be a hair replacement goop
6. Speaking of failures, even Apple has had them. In 1983, Apple introduced Lisa, a precursor to the Macintosh. Why did the Lisa fail?
A. It cost $10,000B. It weighed 48 poundsC. Both of the above
7. Remember the DeLorean auto? (Think Back to the Future.) Automaker John DeLorean was arrested in an alleged scheme to save his failing auto company. For what was he arrested (and later acquitted)?
A. Bilking investors out of $100 millionB. Bilking the Northern Ireland government out of $100 millionC. For trafficking in drugs, after prosecutors said he tried to buy cocaine in a Los Angeles hotel for re-sale in an attempt to fill company coffers
8. Dave Thomas was the founder of Wendys. While still a teenager, Thomas went to work for a man who became his mentor. Who was it?
A. Ray Kroc, founder of McDonaldsB. The real Ronald McDonaldC. The real Colonel Sanders
9. Whose was the first stylized Face on the first Facebook logo?
A. Mark ZuckerbergB. Al PacinoC. Steve Jobs
10. What was the first book ever sold on Amazon.com?
A. Fluid Concepts and Creative Analogies. A book about artificial intelligenceB. Think and Grow Rich. The classic by Napoleon HillC. The Small Business Bible. Apparently, a great small business book.
Happy summer, all. Dont work too hard!
Answers: 1-A, 2-B, 3-A (with B providing a kind of "Eureka" moment as to how to use it), 4-B, 5-A, 6-C, 7-C, 8-C, 9-B, 10-A
Steve Strauss, @Steve Strauss on Twitter, is a lawyer specializing in small business and entrepreneurship and has been writing for USATODAY.com for 20 years. E-mail: sstrauss@mrallbiz.com. You can learn more about Steve at MrAllBiz.
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Entrepreneurs, time to test your business knowledge - USA TODAY
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