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Willis North America, a unit of Willis Group Holdings, named Max Gilman regional operations officer in Willis Personal Lines Practice in San Francisco, Calif.

Willis provides employee benefit and risk management solutions across a range of industries. The Willis Personal Lines Practice provides personal risk solutions and placement services to individuals and families with complex risks. The practice includes roughly 250 private client professionals located across the United States and Canada.

Gilman will have operational responsibility for Willis Associates serving clients in the personal lines and private client practices across Washington, California and Arizona. He will also be responsible for brand awareness and leading business development in Northern California. He will report to Sandra Bravo, CEO, of Willis Personal Lines.

Prior to Willis, Gilman served as vice president at Marsh Private Client Services. He has also held leadership roles at Applied Underwriters and Nextel Communications. Gilman is based in San Francisco.

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Willis North America Adds to Personal Lines in Northern California