WASHINGTON--(BUSINESS WIRE)--

Personal (www.personal.com), a private personal network and data vault for individuals to manage and control access to their digital information, announced today that Jenny Abramson has joined the company to serve as Senior Vice President of Monetization & Partnerships. In this role, she is in charge of growing Personal through strategic partnerships and leading the companys monetization strategy.

Abramson comes to Personal after seven years at The Washington Post, where she most recently ran various start-up and turnaround ventures ranging from Washington Post Live (the companys live journalism division) to FW (Fashion Washington) to The Washington Post Magazine. During her tenure, she also ran multiple sales teams as well as the Sports Marketing team and played a leadership role in broader company innovation efforts.

Jenny is uniquely qualified for this role, bringing with her a proven track record of growing new business ventures, developing partnerships and hiring top talent, said Shane Green, co-founder and CEO of Personal. There is a rapidly increasing awareness that people, not companies, should own and control their personal data. Jenny will help both individuals to benefit from this powerful asset and companies to better serve those individuals.

Everyone is benefiting from consumers' information except, of course, consumers, said Abramson. I am excited to be at a company driving to change that by giving people control of their personal information and the ability to benefit from it. Joining Personal presents the rare opportunity to work with an incredible team that is at the center of this fundamental shift in our digital lives.

Abramsons passion for personal data and privacy dates back to her work as a Fulbright Scholar at The London School of Economics where she focused on the ethical, political, and legal implications of The Human Genome Project. In her work in the education sector leading Program Strategy & Development for Teach For America and running former D.C. Public Schools Chancellor Michelle Rhees Transformation Management Office, she continued to leverage the power of data as it related to student outcomes. Earlier in her career, Jenny worked in strategy consulting at The Boston Consulting Group for consumer product companies. Abramson graduated from Stanford University with a B.A. and M.A. and from Harvard Business School with an M.B.A.

About Personal

Personal (www.personal.com) provides individuals with the tools to create a private, personal network where they can control their identity and determine access to their data when connecting with people and companies. Built on a secure data vault, individuals can easily import, consolidate and manage just about any information in their lives all with the peace of mind that their data remains legally theirs and is never used or shared without their permission. http://www.twitter.com/personal.

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Washington Post Co. Exec Joins Personal