GRAND RAPIDS, Mich., Nov. 2, 2012 /PRNewswire/ --Ranir, a global leader in consumer oral and personal health care products, unveils its rebranding at the PLMA's 2012 Private Label Trade Show in Chicago Nov. 10-13.

The refined Ranir brand is symbolized by a new logo and tagline, Customer Advantage- Consumer Confidence, which reflects the company's global reach with sourcing, manufacturing and sales capabilities, as well as a strong customer service focus and commitment to technology innovation for oral and personal care. The rebranding is designed for long-term, sustainable growth with a deep strategic foundation.

"As a partner to global retailers and major brands, we value the trust our customers place in us when they put their names on our products, and the importance of quality and value to their consumers," said Ranir CEO ChristineHenisee. "Our rebranding reaffirms that promise to our customers, our commitment to innovation and technology, and our global reach that offers local-market solutions."

With team members from more than 30 nations and products on the shelves in more than 40 countries worldwide, Ranir is able to offer localized programs for its retailer-customers and their consumers. Ranir teams are committed to delivering tailored private-brand programs that offer innovation, value and high quality oral and personal care products. Ranir strives to lead globally in oral and personal healthcare and be the partner of choice for customers and their brands that help them win with their consumers.

Ranir's redesigned website, http://www.ranir.com, brings the company mission and values to life, with features that include easy customer interface, comprehensive product information, a full product catalog and direct email access to key company contacts.

PLMA Show attendees can experience the new Ranir and its website, and meet with leadership team members, at booth #5409.

About Ranir

Ranir is a leading global manufacturer of private label consumer oral and personal care products, including power and manual toothbrushes, teeth whiteners, dental floss and flossers, interdental devices, travel accessories and more. Founded in 1979, Grand Rapids, Mich.-based Ranirserves retail customers globally. Its products, including some of the world's largest oral care brands, can be found at major retailers in more than 40 countries.The technology- and development-focused company also owns, manufactures and markets the Plackersand Snore Guardbrands and proudly employs more than 750 associates worldwide. For more information, visit http://www.ranir.com.

Media Contacts: Rebecca Wilkins or Kristen Kauffman 214-379-7000 rebecca@spmcommunications.com kristen@spmcommunications.com

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Oral And Personal Care Company Ranir Announces New Global Commitment At PLMA