NEWPORT BEACH, CA--(Marketwire -02/21/12)- NVISION Laser Eye Centers' CEO Todd Cooper announced today the appointment of James Pereyra to Vice President of Business Development.

"We are thrilled that James has joined NVISION Laser Eye Centers. His experience in developing strategic partnerships, acquisitions and business integration will be instrumental in supporting the strategic initiatives to drive our growth," said Cooper.

Prior to joining NVISION, Pereyra was head of the Personal Care division at Solta Medical, a global leader in the aesthetic medical device industry. While at Solta Medical, he spearheaded the company's entry into the personal care market by establishing strategic partnerships with leading retailers and global consumer product companies.

Prior to joining Solta Medical, Pereyra was Chief Marketing Officer at CLRS Technology, a pioneer in the home-use medical device industry. In 2010, he played a key role in positioning the company for its eventual purchase by Solta Medical.

Before joining CLRS Technology, Pereyra served as CEO, Chairman, and Co-Founder at Fenix Cosmetics from 1999 to 2007. During his tenure, Fenix Cosmetics experienced explosive growth and was profiled by national print and television media outlets. Pereyra successfully orchestrated the sale of the company in 2004 and remained in place as CEO until 2007.

Pereyra received his MBA from the University of Southern California, and also holds a Bachelor of Arts Degree in Political Science from the University of California at Los Angeles. He is an advisory board member at the Chief Marketing Officer Council.

About NVISION Laser Eye Centers

NVISION Laser Eye Centers has ten locations throughout Southern California from San Diego to San Luis Obispo. NVISION Laser Eye Centers is the first provider in California to offer LASIK eye surgery with the Swiss-engineered Ziemer Femto LDVD Crystal Line™ Laser -- the highest level of laser vision correction available today. NVISION is also the first provider in California to offer the bladeless, computer-controlled LenSx laser, unquestionably the most technologically advanced option for refractive cataract patients.

With more than 1,300 eye doctors who refer their patients and trust their own eyes to NVISION surgeons, NVISION Laser Eye Centers is the Eye Doctors' #1 Choice, and serves the counties of San Luis Obispo, San Diego, Los Angeles, Orange, Riverside, Ventura and San Bernardino.

For more information, visit http://www.NVISIONCenters.com or call 1-877-91NVISION (1-877-916-8474).

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NVISION Laser Eye Centers Hires New VP of Business Development