MONTREAL, March 31, 2012 /CNW Telbec/ - Monique F. Leroux, Chair of the Board, President and Chief Executive Officer of Desjardins Group (www.desjardins.com), shared her goals for the coming years at the Desjardins Group Annual General Meeting held today at the Palais des congrs de Montral.

These goals stem from four major priorities: cooperation, Desjardins members and clients, personal development, and growth at Desjardins Group.

Starting her second term as president of the cooperative financial group, Ms. Leroux chose to address Desjardins' members and clients directly via a live webcast. As she stated, one of her main goals for the coming years is to enhance and improve the quality of their relationship with Desjardins.

Cooperation

Cooperation is a key commitment of Ms. Leroux's second term. "At Desjardins we believe in cooperation. It is in our DNA. It is our past and our future. I want to make sure that we always stay connected and committed to you as a cooperative enterprise. That money remains at the service of human development".

With respect to cooperation, Ms. Leroux mentioned the creation in 2011 of a program promoting financial and cooperative education. This program has led to the creation of a number of projects at Desjardins. She also announced that $10 million will be invested in a project to revitalize school and student caisses. Since their creation, these caisses have contributed to the financial and cooperative education of thousands of young people in schools across Quebec. These caisses will be able to further their mission for the next generation through their involvement in the update of school material.

Several other initiatives will be set up, such as the new budgeting tool designed to help members control their spending and achieve their financial goals. In addition, Desjardins will be launching an awareness campaign in the fall for those ages 45 to 65 to help them create a financial plan in preparation for retirement.

Members and clients

In 2011, Desjardins consulted with its members and clients to clearly identify their needs. According to the President, it was certainly worth the effort: "We realized that we must go that extra mile to meet your needs and expectations. We are going to make this a part of our service standards, by making sure it's incorporated into our best customer service practices. The quality of our relationship with you must be what distinguishes us from our competitors."

A number of initiatives have already been set up, such as new ways to better serve the members, new services to simplify their lives and changes made to certain methods of operation. Every effort is being made to ensure that Desjardins members and clients enjoy an enriching experience with their cooperative.

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Monique F. Leroux presents the priorities for her second term as President of Desjardins Group