AvantiKumar | Oct. 10, 2012

Included in the new portfolio of seven printers is the HP Deskjet Ink Advantage high capacity series, which prints up to 1,500 pages at about US$12 a cartridge.

PHOTO - Launch of Ink Advantage portfolio in Malaysia (from left) flanked by models, Wong Yuen Lai, market development manager, Inkjet Supplies, Printing and Personal Systems Group, HP Malaysia; P. V. Viswanath, director, Channel Sales Organization, Printing and Personal Systems, Southeast Asia, Taiwan and Hong Kong; artist 'Red' Hong Yi; and Martin Tan, market development manager, Inkjet Web Solutions Hardware, Printing and Personal Systems Group, HP Malaysia. The backdrop shows Red's artwork called Feathers, which was created with HP printer and basic office supplies.

A new portfolio of seven printers in technology giant HP's Ink Advantage range is the result of the company's R&D team, which responded to quality and reliability needs expressed by home and small business users in Malaysia. One of the new features is the ability to print up to 1,500 pages at RM37 [US$12] a cartridge, said HP Malaysia.

Speaking on 4 October 2012, HP director, channel sales organisation, printing and personal systems, Southeast Asia and Hong Kong, P. V. Viswanath said the company asked analyst firm IDC to identify printer issues in Malaysia.

"The IDC [2012] study showed that Malaysian home users and businesses were seriously concerned that using alternatives such as Continuous Ink Supplies Systems (CISS) may lead to warranty voids, printer breakdowns, increased cost of printer replacement, messy ink leaks and the hassle of having to deal with regular machine failures and maintenance," said Viswanath.

"The realities that consumers face include low quality ink tanks, risked warranties, frequent machine failures," he said. "The study shows that 32 percent of modified printers, using ink feed attachments, broke down. The same research showed a greater frequency of printer refreshes."

Viswanath said HP was the first to introduce the Ink Advantage series that allow users to enjoy high-quality printing at very low running costs and offers the most extensive line-up in Malaysia. "The new portfolio of printers is the result of HP's San Diego research and development team's visit to Malaysia."

The launch also featured Malaysian mixed media artist 'Red' Hong Yi's unveiling of Feather (see photo), an artwork that used 1500 sheets of A4-size paper from one cartridge costing RM37 (US$12) on one of the new HP Ink Advantage printers - 2520hc. Measuring 6.3 metres (W) x 14.7 metres (H), Hong Yi also used office stationery such as 30 binder clips, 300 paper clips, 30 file rings, and 10 rolls of adhesive tape.

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HP R&D team design new range of printers for Malaysia