People who plan their career years in advance and make efforts to make them happen achieve far more than those who do not have a long-term plan and make their career decisions dictated only by immediate benefits. Its better to be proactive for an individual to assess his interests, strengths, weaknesses and realistically evaluate his options and make relevant plans, rather than being reactive and end up in an employment where the individuals true potentials are not realised for many different reasons.

This article illustrates my personal career plan in detail in my chosen field of professional interest marketing, and lists steps I am planning to undertake to progress to my dream job, anticipating possible challenges, analysing alternative progressions and describing preventive actions. The articlealso describes career planning methodology, marketing field in general and necessary KSAs to be successful in this field.

My personal development plan is provided in the article along with my SMART objectives describing how I am planning to prepare myself for each step which eventually will lead me to my dream job marketing executive.

Marketing executives promote products, services or ideas by developing marketing strategies and campaigns. They are closely involved in public relations, planning, research, product development, participating in events and organising them. This role is fascinating to me because it provides two job elements which I find exciting: meeting and communicating with people, and seeing the immediate and long-term results of your work.

Marketing executives have a wide range of responsibilities and it depends mainly on the sector and the size of the company. The job of a marketing executive includes production of marketing materials, managing the marketing budget, organizing and attending to events, exhibitions etc., evaluating the efficiency of marketing campaigns, conducting market research, and dealing with press and others.

The main skills required for marketing executives are communication skills, interpersonal skills, problem solving, strategic thinking, creativity, attention to detail and others.

The career planning process proposed by The University of Edinburg Career Services (The career planning process-online, 2014) consists of following parts:

The Career Planning Model proposed by Queensland University of Technology (What is a career?-online, 2014) has the following format:

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Career planning and personal development plan: Sample