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Steve Foots: Croda's man with the chemistry for success

Posted: April 24, 2012 at 1:13 pm


Croda's new chief executive, Steve Foots, is focused on evolution not revolution at the speciality chemicals group.

You know the advert. The one with the pretty girl and the perfect lipstick. She (SNP: ^SHEY - news) flashes a naughty smile into the camera before flicking her sleek, glossy hair in a perfect swoosh.

Then the advertiser stakes its claim its shampoo, the one the pretty girl uses every day, makes a womans hair bouncier and glossier than ever. Its just about then that we all roll our eyes and quietly mutter under our breath.

Well, its time to stop being quite so cynical. Unless Ive been horribly hoodwinked, that claim hasnt just been made up by a bunch of sharp suited mad men.

You see, in a laboratory 20 miles from Doncaster, theres a man in a white coat. In front of him a false head of hair hangs on a metal wire attached to a rudimentary engine and a video camera. Hes filming that swoosh. Flicking the hair from side to side, treating it with the shampoos 'active ingredient and flicking it again. And there really is a difference.

This, to use the Croda vernacular, is claim substantiation. Thats what were about. Our job is to find the next big claim: to meet unknown needs, says Steve Foots, a relaxed 43-year old who is Crodas new chief executive. We dont really think about chemicals, we think about effect.

Its hardly what comes to mind when you think of a chemicals company with 3,200 staff and 17 factories that has just joined the FTSE 100 (Euronext: VFTSE.NX - news) . But at Croda HQ theres no sign of industrial sized tanks or hoses. The companys 1bn of annual revenues, Foots is keen to make clear, are built on value not volume. Some of its products are shipped to clients in test-tubes, others make up just 0.1pc of your average shampoo bottle. This is the world of speciality chemicals.

The companys customers across consumer care, healthcare and cropcare range from Procter & Gamble (NYSE: PG - news) and Unilever (Other OTC: UNLNF.PK - news) to fertiliser makers and engine manufacturers. The focus is on providing chemicals to make products work better. Anything from face cream to engine oil lubricant.

Croda makes the building blocks for health and personal care items such as lipstick

Crodas strategy has seen it hone in on such niche areas, allowing it to raise profit margins with each new product iteration. A product tweak, a new hair straightening claim and the customer pays up. That approach has allowed Croda to increase margins in consumer care to an eye-watering 32pc, provoking consternation among analysts. They have all of these boffins working away, continually improving products and were all left rubbing our eyes in wonder, says Charles Pick, an analyst at Numis. The big question around Croda is where the margin ceiling is.

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Steve Foots: Croda's man with the chemistry for success

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April 24th, 2012 at 1:13 pm

Posted in Personal Success

Owners cite client ‘results’ as key to small gyms’ success

Posted: at 1:12 pm


Results, results, results.

Amidst a world of less expensive, all-in-one big-box gyms, and coming out of a recession that knocked many small businesses out for the count, the key to success for small gyms and personal training facilities in the East Valley, their owners say, is just that the personalized results they can offer their clients.

John Allen, owner of John Allens Arizona Body Sculpting and Personal Training, and Tammi Jacobs, owner of Results Health and Fitness, are examples of small gym owners succeeding in a tough economy.

Allen has been doing business in the Valley for almost 30 years and points out the reason his company has been so successful: We have that personal touch with the client that the big gyms dont.

Jacobs, also a longtime personal trainer, says the attention and structured workouts really are effective in helping members achieve tailored results. For Jacobs, dedication to one-on-one time spent with a client is paying off in a big way.

Our general memberships have doubled in the last four months and we are located across the street from a 24 Hour Fitness and two miles away from a Mountainside Fitness, Jacobs said.

The increase in memberships can partially be linked to the new facility that Results Health and Fitness moved into across the street from its old locationin Chandler. Its now at 930 E. Pecos Road.

But the ability to speak knowledgeably to an individual about what it takes to get in shape and, more importantly, stay in shape, is another key component to the success of a small gym.

We guide the member through whatever their fitness levels are, through a lot of personalized attention and a lot of activities, Jacobs said. Theyre (personalized workouts) always evolving and changing.

Allen is a former football player who had his career cut short due to injury, but made the most of his talents by becoming a personal trainer more than 35 years ago. He does a lot of corporate training and has trained star athletes, such as the Major League Baseball all-time homerun leader Barry Bonds, and the Cardinals all-time leader in receiving yards, Larry Fitzgerald.

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April 24th, 2012 at 1:12 pm

Posted in Personal Success

Franchises That Have Tweens To Thank For Financial Success

Posted: at 1:12 pm


The world of marketing is changing, and companies are no longer targeting demographics based solely upon their age or level of personal income. Instead, contemporary marketers are taking stock of their consumers' behavior, aspirations and values, while also evaluating exactly how much of their capital can be classified as disposable. It is this shift that has made tweens one of the most influential social demographics in 2012, and one which is worth $43 billion annually. So, which modern franchises have managed to exploit this market and how have they achieved their success?

The Twilight SagaOf course, while the tween demographic has become increasingly influential in the worlds of film, literature and music, marketers must remember that it is parents who are the real buyers. Boasting an average weekly allowance of $12, young consumers in the U.S. are reliant on their elders for the vast majority of their disposable income. Parents also have a significant influence in dictating exactly what their children buy. Any franchise aimed at the tween market must appeal to the interests of young consumers while appeasing the potential concerns of guardians.

One franchise to ultimately achieve this balance was "The Twilight Saga," which has generated more than $1 billion in book sales and film revenue since the first book was published in 2005. The franchise had sold more than 100 million copies of its four-book series by the end of 2011, and its latest film release "Breaking Dawn: Part 1" earned a staggering $283.5 million during its run. With the final film of the franchise set for release in November of this year, it will add significantly to its box office haul.

Harry Potter"Harry Potter" remains one of the few film and literature franchises to generate a higher revenue than "The Twilight Saga," although it has benefited from a greater exposure and a more prolonged period within the marketplace. While the "Harry Potter" franchise came to life 15 years ago in 1997, "Twilight" has only been generating revenue since 2005 and can therefore claim to have achieved a more instant market impact. That said, the "Harry Potter" films and series of books are more suited to the younger members of the tween demographic, guaranteeing it an increased share of the market.

This is certainly reflected in the franchise's level of popularity, with its series of seven books having sold more than 450 million copies worldwide. The final volume, "Harry Potter and the Deathly Hallows," became the fastest selling book of all time after more than 11 million copies were purchased within 24 hours of its initial release. Before the release of its eighth and final film in July 2011, the franchise had also achieved worldwide box office takings of $6.4 billion. The final installment subsequently earned $476 million in global ticket sales during its opening weekend.

The Hunger GamesThe latest franchise of this type to hit the market is "The Hunger Games," although this slightly bucks the trend as a tween marketing prospect. To begin with, the first film had several scenes cut in a bid to appeal to the tween demographic. Despite this, it has still courted controversy due to its bloody content and apocalyptic nature, which has divided guardians and parental experts on whether it is suitable for younger viewers.

Such publicity and controversy appears to have had no adverse effect on the burgeoning franchise, however, as the opening film made the third best cinema debut in history. It earned $155 million during its opening weekend in North America, which also established a record for a non-sequel film. Despite less impressive ticket sales in countries such as Great Britain, Germany and Russia, "The Hunger Games" still managed to earn $214.3 million worldwide in just a few days. This success on the big screen has also had a dramatic effect on the franchise's book sales, with the number of copies sold soaring from 23.5 million to 36.5 million thanks to the additional publicity.

The Bottom LineThese franchises prove the lucrative nature of the tween market, and how the right concept can generate billions of dollars through book sales and big screen releases. Not only this, but the diverse nature of these three franchises shows that there are several ways to tap into this market and secure a significant share of the tween demographic.

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April 24th, 2012 at 1:12 pm

Posted in Personal Success

Shutterfly Expands Management Team for Future Innovation and Growth

Posted: at 1:11 pm


REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Shutterfly, Inc. (NASDAQ:SFLY - News), a leading Internet-based social expression and personal publishing service, today announced that it has appointed John Boris as senior vice president and chief marketing officer and that Peter Elarde has been named senior vice president, new business initiatives. Boris and Elarde will report to Shutterfly's president and chief executive officer, Jeffrey Housenbold. Their appointments are part of a broader evolution of the companys organizational structure that reflects its multi-brand strategy. In January, Shutterfly named Karl Wiley, Greg Hintz and Cindy Wang as general managers of Shutterfly, Tiny Prints and Wedding Paper Divas, respectively, to lead strategy for those operating units.

"I am thrilled to welcome John to the Shutterfly Team, said Jeffrey Housenbold, Shutterflys president and chief executive officer. John brings proven leadership experience at marquee brands like Lonely Planet, Zagat, and 1-800-FLOWERS.com. His track record of deepening consumer engagement and brand loyalty will ensure thatour customers will continue to be able to share, extend and cherish their everyday memories across the Shutterfly family of brands."

As Shutterflys chief marketing officer, Boris is responsible for all facets of the companys marketing efforts, including customer acquisition and retention, business development, brand marketing, creative services and corporate communications.

Boris brings more than 15 years of business, marketing and strategy planning experience toShutterfly. He has held leadership roles atZagat Survey,1-800-FLOWERS.com andFresh Direct. Most recently, he was executive vice president and managing director of Lonely Planet Americas, where he oversaw all aspects of the companys business in the Americas including retail sales, B2B, marketing and public relations, business development, online, mobile, logistics and back-office. Boris earned a Bachelor of Arts fromMiddlebury College and an MBA from theStern School of Business atNew York University.

In his new role as senior vice president, new business initiatives, Peter Elarde is responsible for evaluating, incubating, and developing new growth initiatives for the company, including the new Treat greeting card business.

Elarde, who joined Shutterfly in 2001, has held several roles at the company. Before serving as chief marketing officer he was vice president of the services business and vice president of product marketing. As chief marketing officer, Elarde helped expand Shutterflys online marketing, direct mail, and social media channels and extend its leadership in personal publishing with the introduction of simple path and custom path Photo Books. He also managed the successful integration of Tiny Prints and Wedding Paper Divas marketing activities to create a multi-brand marketing organization.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing company and operates Shutterfly.com, Tiny Prints.com, Weddingpaperdivas.com and Treat.com. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY - News) is available at http://www.shutterfly.com.

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April 24th, 2012 at 1:11 pm

I’ve got “baby fever”

Posted: at 1:11 pm


Theyre pampered, privileged, indulged part of the cultural elite. They spend all their time smoking pot and sipping absinthe. To use a term thats acquired currency lately, theyre entitled. And theyre not after all real Americans.

This what we hear about artists, architects, musicians, writers and others like them. And its part of the reason the struggles of the creative class in the 21st century a period in which an economic crash, social shifts and technological change have put everyone from graphic artists to jazz musicians to book publishers out of work has gone largely untold. Or been shrugged off.

Neil Young and Bruce Springsteen write anthems about the travails of the working man; we line up for the revival of Death of a Salesman. John Mellencamp and Willie Nelson hold festivals and fundraisers when farmers suffer. Taxpayers bail out the auto industry and Wall Street and the banks. Theres a sense that manufacturing, or the agrarian economy, is what this country is really about. But culture was, for a while, what America did best: We produce and export creativity around the world. So why arent we lamenting the plight of its practitioners? Bureau of Labor Statistics confirm that creative industries have been some of the hardest hit during the Bush years and the Great Recession. But when someone employed in the world of culture loses a job, he or she feels easier to sneer at than a steel worker or auto worker. (Check out, for example, the unsympathetic comments to a Salon story about job losses among architects, or the backlash to HBOs Girls, for daring to focus on young New Yorkers with artistic dreams and good educations.)

The musicians, actors and other artists we hear about tend to be fabulously successful. But the daily reality for the vast majority of the working artists in this country has little to do with Angelina Jolie or her perfectly toned right leg. Artists in the Workforce, a National Endowment for the Arts report released in 2008, before the Great Recession sliced and diced this class, showed the reality of the creative life. While most of the artists surveyed had college degrees, they earned with a median income, in 2003-05, of $34,800 less than the average professional. Dancers made, on average, a mere $15,000. (More than a quarter of the artists in the 11 fields surveyed live in New York and California, two of the nations most expensive states, where that money runs out fast. The report has not been updated since 2008.)

What does it mean in America to be a successful artist? asks Dana Gioia, the poet who oversaw the study while NEA chairman. Essentially, these are working-class people a lot of them have second jobs. Theyre highly trained dancers, singers, actors and they dont make a lot of money. They make tremendous sacrifices for their work. Theyre people who should have our respect, the same as a farmer. We dont want a society without them.

Many of them, in fact, are effectively entrepreneurs, but have little of the regard of the lavishly paid, mythically potent CEO. A working artist is seen neither as the salt of the earth by the left, nor as a job creator by the right but as a kind of self-indulgent parasite by both sides. Why the disconnect?

Theres always this sense that art is just play, says Peter Plagens, a New York painter and art critic. Art is what children do and what retired people do. Your mom puts your work up on the refrigerator. Or the way Dwight Eisenhower said, Now that Ive fought my battles, I can put my easel up outside.

The reality is different. An ecology of churches, chamber series, libraries, on-call studio work and small and mid-size orchestras that neither pay a salary nor offer medical coverage keep musicians like Adriana Zoppo going: A hardworking freelance violinist who performs across Southern California, shes played, over the last year or so, at a church chamber series, on American Idol, a Glenn Frey standards record and a scene of background music for Mad Men, and with her own Baroque chamber group. Shes also a regular player in the Santa Barbara Symphony, for which she drives 100 miles each way for four rehearsals and two concerts a month. I just do a lot of driving, like every freelancer I know, she says; every week, students come to her apartment for lessons. The economy and the loss of audience and donors mean her work is down by about a third. Theres more and more time between jobs.

Its even tougher, she says, for people who rely on the movie studios. Even before the economy went down, studios started doing more outside California; a lot of it is in Eastern Europe. For those who made their living playing on records and movie soundtracks, All of a sudden, theyre making about 60 percent of what they did. What I see is a lot of people looking for things outside music a lot of people have gotten real estate licenses. I know people whove added massage therapist. Some have dropped medical coverage they cant afford, taking their chances.

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I’ve got “baby fever”

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April 24th, 2012 at 1:11 pm

Chifley Student Ecommunities Demo – Video

Posted: at 1:10 pm



23-04-2012 00:02 This video demonstrates the 'My Resources Centre' of Chifley's student learning management system 'eCommunities'. Chifley Business School's MBA is one of the largest distance MBAs in Australia with 500 current students from 30 countries and over 11000 graduates since 1989.

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Chifley Student Ecommunities Demo - Video

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April 24th, 2012 at 1:10 pm

Posted in Online Education

K12 Inc. Names Timothy Murray President and Chief Operating Officer

Posted: at 1:10 pm


HERNDON, Va., April 23, 2012 /PRNewswire/ --K12 Inc. (NYSE: LRN - News), the nation's largest provider of proprietary curriculum and online education programs for students in kindergarten through high school, today announced that Mr. Timothy L. Murray will join the Company as its President and Chief Operating Officer.

(Logo: http://photos.prnewswire.com/prnh/20110113/PH29436LOGO )

Mr. Murray begins his new role at K12 today, Monday, April 23. He will report to the Company's Chief Executive Officer, Ron Packard.

"I am delighted to welcome Tim to K12," said Ron Packard. "This is an exciting time for our company. K12 has experienced tremendous growth domestically and internationally in recent years and we expect this to continue. We believe now is the time to expand K12's executive team as we continue to scale, innovate, and pursue new opportunities that enable us to fulfill our company's mission to provide high quality education products and services to schools, teachers, and families around the globe. Tim's broad experience will allow us to manage this growth even more effectively."

Mr. Murray is an accomplished executive with decades of experience working for successful public and private companies. Most recently, Mr. Murray served as Chief Executive Officer of Pulsepoint, Inc., a digital media technology company formed by ContextWeb, a top-rated advertising exchange company. He joined ContextWeb in March of 2010 and served as the company's CEO.

Prior to ContextWeb, Mr. Murray was chief operating officer of Dialogic Inc., overseeing the daily operations of all aspects of sales, customer service and support, engineering, marketing, manufacturing, quality initiatives, and human resources.

Mr. Murray began his career at AT&T in 1980 and over the next twenty years was promoted to positions of increasing responsibilities, including in sales, marketing, operations, engineering, and product management. He left AT&T in 2001 after serving as Executive Vice President, Business Service Operations.

Mr. Murray received a B.S. and M.S. in Management and Industrial Engineering from Rensselaer Polytechnic Institute.

Andrew Tisch, Chairman of the K12 Board of Directors, said, "The K12 Board is pleased that Tim is joining the company. K12's employees and executives are a talented and dynamic group who share a deep commitment to education. Tim will fit right in. He is a gifted individual who brings a wealth of experience working in high growth companies. We are excited about K12's achievements and confident Tim will make a significant contribution to the company's future success."

"I feel very privileged to join K12," said Tim Murray. "Since K12 was founded it has made a positive impact in the lives of many children and teachers. People at K12 are passionate about education. I look forward to helping K12 build on its impressive accomplishments, and look forward to working at this innovative, mission-driven company."

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K12 Inc. Names Timothy Murray President and Chief Operating Officer

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April 24th, 2012 at 1:10 pm

Posted in Online Education

Laureate Online Education B.V. Enters Agreement With London's University of Roehampton

Posted: at 1:10 pm


More Topics: Choose a Sector Accounting Firms Advertising/Media/Communications Capital CEO/Board General Business Health/Biotech Internet/Technology Investment Firms Law Firms Mergers & Acquisitions Money Managers People Private Companies Public Companies Venture Capital

Posted April 23, 2012

Master's degree programs will expand access to online higher education for working professionals

BALTIMORE -- Laureate Online Education B.V. today announced it has entered an agreement with the University of Roehampton, London, for the delivery of online master's degree programs. The new online degree programs, set to launch in the autumn of 2012, will expand access to online higher education for working professionals worldwide. Through this agreement, the University of Roehampton, London, joins the Laureate International Universities network, a global community of more than 60 accredited campus-based and online institutions of higher education with more than 675,000 students in 29 countries.

Located in southwest London, the University of Roehampton offers degrees in business, education, the arts and humanities, social sciences and human and life sciences. The University has a diverse student body, consisting of more than 130 nationalities. Students in the new online programs can earn management-focused degrees, including an MBA, an MSc in Project Management and an MSc in Information Systems Management.

"Through our relationship with the University of Roehampton, London, working adults worldwide will have access to online higher education programs that are designed to meet employer needs in our global economy," said Norman Bloomberg, chief operating officer, Laureate Online Education B.V. "Both the University of Roehampton, London, and Laureate Online Education have much in common, including a shared belief in the ability of education to transform lives and communities. We also share a commitment to student outcomes, to an international approach to higher education, and to programs that are aligned with real-world business needs. We look forward to working with the University of Roehampton, London to develop an online curriculum and student support services that further the University's reputation for delivering these qualities and values."

"We are delighted with this partnership, which means that in the future a great many students around the world will be able to study for a Roehampton degree using the latest technology and online pedagogy," said Professor Paul O'Prey, vice-chancellor of the University of Roehampton. "The move into online, through our partnership with Laureate Online Education, puts the University of Roehampton, London firmly on the map for its use of innovative technologies in educational provision."

About Laureate Online Education B.V.:

Laureate Online Education B.V., is a subsidiary of Laureate Education, Inc., a private company that provides undergraduate, master's, and doctoral degree programs to traditional and adult students worldwide. Laureate Education, Inc., provides its higher education programs through Laureate International Universities, a global network of more than 60 accredited campus-based and online universities serving more than 675,000 students in 29 countries throughout North America, Latin America, Europe, North Africa, Asia and the Middle East. Laureate Online Education B.V. is the exclusive global education partner in delivering online education for the University of Liverpool, Glion Institute of Higher Education and University of Roehampton, London. For more information about Laureate Education, Inc., and the Laureate International Universities network, visit http://www.laureate.net.

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April 24th, 2012 at 1:10 pm

Posted in Online Education

ed2go Announces the Launch of Their National High School Credit Recovery Program

Posted: at 1:10 pm


STAMFORD, Conn., April 23, 2012 /PRNewswire/ -- ed2go, part of Cengage Learning and a leading provider of turnkey online training and education solutions, in partnership with Smart Horizons Career Online Education (SHCOE), the world's first AdvancED/SACS accredited online school district, has announced the launch of a new summer school credit recovery program for high school students looking to make up credits or retake courses to improve their grade point average (GPA). This program, which will be available through ed2go's extensive network of college and university partners, will greatly improve the availability of high school credit recovery options and dramatically impact the level of convenience and efficiency for students across the country.

(Logo: http://photos.prnewswire.com/prnh/20070724/NYTU125 )

As budgetary considerations cause school districts to cut back on summer school classes, a growing number of U.S. high school students are turning to online courses that allow them a second chance to pass courses they need to graduate, thereby "recovering" those essential credits. With its comprehensive, fully-accredited online instructional programs, this is the perfect solution to "fill in the gaps" left by decreasing opportunities in traditional school settings.

"SHCOE has established itself as a leader in the field of online education at the secondary level," said Wendy Kauffman, Chief Operating Officer for SHCOE, "and we are very pleased to work with ed2go to bring this innovative online product to current high school students as an affordable option for credit recovery. This program will allow students all the convenience and flexibility they need, without impeding on their summer plans. This is also a good opportunity for students who want to take a course to improve their GPA, accelerate their studies, or prepare for courses they will take in the coming school year."

"We are excited to offer this unique program to high school students who, in many cases, have nowhere else to turn if they are in need of making up a course," said Jerry Weissberg, Vice President & General Manager of ed2go. "These online high school courses are the perfect solution for both busy parents and their active teens who are in jeopardy of falling behind. Additionally, this is an outstanding opportunity for our college and university partners to reach out and offer even more educational services to their community."

Courses available in this program include:

Mathematics: Algebra I, Algebra II, Geometry Science: Biology, Chemistry Language Arts: English I, II, III, IV

The cost is $299 per semester.

For more information on the credit recovery program, or to find a school near you that is offering it please visit http://highschool.ed2go.com/recover-course-credit/

About Cengage Learning and ed2go Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. ed2go, part of Cengage Learning, is the largest provider of turnkey online training and education solutions serving the adult education, career, and corporate training markets. With over 2,000 colleges, universities, community based organizations and other training providers, ed2go has served more than 2 million students. ed2go's ever-growing catalog of Online Courses and Career Training Programs makes it simple for students to enrich their lives or reach professional goals in a supportive and engaging environment. ed2go also can help educational institutions jump-start their online education programs or augment existing distance learning options.

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ed2go Announces the Launch of Their National High School Credit Recovery Program

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April 24th, 2012 at 1:10 pm

Posted in Online Education

SER National Partners with ed2go and Smart Horizons Career Online Education to Launch SER Career Prep Academy

Posted: at 1:10 pm


STAMFORD, Conn., April 23, 2012 /PRNewswire/ -- Education To Go (www.ed2go.com), part of Cengage Learning and a leading provider of turnkey online training and education solutions, and Smart Horizons Career Online Education (www.shcoe.org) have formally announced the launch of SER Career Prep Academy in partnership with SER-Jobs for Progress National (SER National). SER National (www.ser-national.org) is a private, nonprofit organization with a 50-year history of helping underserved Hispanic populations achieve economic freedom and self-sufficiency through employment, education and empowerment.

(Logo: http://photos.prnewswire.com/prnh/20070724/NYTU125)

SER Career Prep Academy will provide individuals served by SER National with an opportunity to earn a fully accredited high school diploma while also completing coursework for a credentialed career certificate. The new online academy will be powered by ed2go's Career Online High School, which is a division of Smart Horizons Career Online Education, the world's first AdvancED/SACS accredited private online school district.

ed2go is a leading provider of online courses and career training programs for adult continuing education students, having served more than two million students in various courses nationwide.

"Working with ed2go fits into SER's larger strategy of providing education and employment opportunities, especially for those who have struggled within traditional settings," said Ignacio Salazar, President and CEO of SER National. "One of our main target populations is out-of-school youthstudents who might be 19 or 20 and who don't want to go back into a traditional setting where they're not going to learn well because they feel out of place. Re-engaging these individuals into the education process is one of our main goals. SER Career Prep Academy represents an important new educational opportunity that utilizes the latest technologies to help these kinds of students achieve their career goals."

SER National believes that the launch of SER Career Prep Academy is a "win-win" situation for both SER National and ed2go. "ed2go has significant experience developing adult training and education programs along with enrollment and admissions services that provide a really streamlined process," said Salazar. "SER has an extensive national network of affiliate organizations that can direct people to ed2go's Career Online High School program and other career training options through SER Career Prep Academy."

According to Vice President and General Manager for ed2go, Jerry Weissberg, "With the launch of SER Career Prep Academypowered by our Career Online High Schoolwe are able to better reach exactly the people who are most in need of this kind of training and accreditation. This collaboration with SER National is a winning combination that will make access, affordability and choice a reality for individuals who want to earn their diploma and pave the way for a more prosperous future."

For more information, please visit: http://www.ed2golive.com/careeronlinehighschool.

About SER-Jobs for Progress National, Inc. (SER National) SER is a national, private, nonprofit organization making a positive impact on families across America. SER is the Spanish verb for "to be" and also reflects the means by which our mission is accomplishedService, Employment, and Redevelopment. Headquartered in Irving, Texas, SER presently oversees a network of 22 community-based organizations in more than 200 cities serving over 1,200,000 individuals each year. SER's work is focused in three key areas: employment, education, and empowerment. For more information, visit http://www.ser-national.org.

About Smart Horizons Career Online Education Smart Horizons Career Online Education , founded in 2009 and located in Pensacola, Florida, is a private, AdvancED/SACS accredited online school district. AdvancED/SACS District accreditation signifies that SHCOE and all of its schools are fully accredited and that SHCOE is recognized across the nation as a quality school system. Smart Horizons Career Online Education offers 18-credit, career-based high school diploma programs that are designed to prepare students for entrance into the workplace. Career certificate offerings include Childcare Education, Office Management, Protection Services, Homeland Security, Healthcare (coming soon) and Transportation Services. For more information, visit our Web site at http://www.shcoe.org, call our office at 855-777-4265 or email our office at enrollment@smarthorizonsonline.org.

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April 24th, 2012 at 1:10 pm

Posted in Online Education


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