Megha Jhunjhunwalas Journey from the West – Outlook India
Posted: January 25, 2021 at 2:56 pm
What piqued your interest in cooking?Fire. I love being close to fire on a daily basis, it soothes me. Plus, my family has always enjoyed great food and constantly encouraged me.
How would you describe your journey from Le Cordon Bleu, Paris to the stage of Masterchef india?Honestly, it has been extremely rewarding so far. I actually started cooking at the age of seven and post my schooling in Kolkata I went to study fashion designing in London. Gradually, I enrolled myself for a course in cuisine and patisserie at Le Cordon Bleu in Paris in 2010. After coming back, Ive had many exciting experiences including working at restaurant kitchens, running cafs, teaching at a hospitality institute and my first food venture, Pepperstar. Participating in Masterchef India (Season 2) was also one of them.
Hearth & i specialises in sit-down. How did the idea come by?A sit-down meal allows me to be experimental. Its customisable and personalised. It allows me to travel and serve great flavours from across the globe.
How has the response been, especially during the lockdown? During the lockdown a lot of people ordered DIY, sit-down 7-course meals which I delivered to their homes. Now the tables have become smaller and groups more closely knit, which always has been an absolute delight to cater to.
How have your travels influenced your menu? Travel and cooking go hand in hand for me. Im a wanderer, sharing, learning, unlearning and carrying different cultures from around the world, through food. I have been blessed to have inter-generational friends, giving me deeper insights into traditional cooking. I always bring back authentic produce and novel ingredients to infuse them with local ones. It instills the confidence in me to set authentic flavours apart, thus, enriching my own experience while cooking for my patrons.
Could you tell us more about the 3-7 course meals at home. organic produce you use? The fresh produce used in the food is harvested and served on your plates within 15 hours. I also constantly work on reducing our carbon footprint. We compost all the organic waste and segregate the rest for disposal, reusing or recycling. The vision is to build a more sustainable and environmentally-conscious company.
One meal/cuisine that you personally love cooking? It totally depends on my mood. Currently, it is Italian and Swiss.
Chef Recommends: MJs must-have picks from her menu
Fresh PastaAll the fresh pasta is a true labour of love. and once you eat this, there is no going back to the packed, store-bought pasta.
Ashta FingersThis Middle Eastern delicacy is one of the signature dishes. It is a dessert that will please the ones with a sweet tooth and is a must-try.
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Organic Food Market Analysis That other Business Experts Actually Use in 2021 NeighborWebSJ – NeighborWebSJ
Posted: at 2:55 pm
Organic Food Market 2021-2026:
The Global Organic Food market exhibits comprehensive information that is a valuable source of insightful data for business strategists during the decade 2015-2026. On the basis of historical data, Organic Food market report provides key segments and their sub-segments, revenue and demand & supply data. Considering technological breakthroughs of the market Organic Food industry is likely to appear as a commendable platform for emerging Organic Food market investors.
The complete value chain and downstream and upstream essentials are scrutinized in this report. Essential trends like globalization, growth progress boost fragmentation regulation & ecological concerns. This Market report covers technical data, manufacturing plants analysis, and raw material sources analysis of Organic Food Industry as well as explains which product has the highest penetration, their profit margins, and R & D status. The report makes future projections based on the analysis of the subdivision of the market which includes the global market size by product category, end-user application, and various regions.
Get Sample Report: https://www.marketresearchupdate.com/sample/58817
This Organic Food Market Report covers the manufacturers data, including shipment, price, revenue, gross profit, interview record, business distribution, etc., these data help the consumer know about the competitors better.
Topmost Leading Manufacturer Covered in this report:Amys Kitchen, Green and Blacks, Danone, Nestl, Ebro Foods, Wessanen, Earths Best, Organic Valley, WhiteWave Foods, Hain Celestial, General Mills
Product Segment Analysis: Fresh Produce, Dairy Products, Coffee, Tea, Meat, Poultry, Processed Organic Foods, Others
Application Segment Analysis: Supermarket/Hypermarket, Grocery Stores, E-Commerce, Convenience Stores, Others
Get Discount @ https://www.marketresearchupdate.com/discount/58817
Regional Analysis For Organic FoodMarket
North America(the United States, Canada, and Mexico) Europe(Germany, France, UK, Russia, and Italy) Asia-Pacific(China, Japan, Korea, India, and Southeast Asia) South America(Brazil, Argentina, Colombia, etc.) The Middle East and Africa(Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)
The objectives of the report are:
To analyze and forecast the market size of Organic FoodIndustry in theglobal market. To study the global key players, SWOT analysis, value and global market share for leading players. To determine, explain and forecast the market by type, end use, and region. To analyze the market potential and advantage, opportunity and challenge, restraints and risks of global key regions. To find out significant trends and factors driving or restraining the market growth. To analyze the opportunities in the market for stakeholders by identifying the high growth segments. To critically analyze each submarket in terms of individual growth trend and their contribution to the market. To understand competitive developments such as agreements, expansions, new product launches, and possessions in the market. To strategically outline the key players and comprehensively analyze their growth strategies.
View Full Report @ https://www.marketresearchupdate.com/industry-growth/united-states-european-union-and-china-organic-food-58817
At last, the study gives out details about the major challenges that are going to impact market growth. They also report provides comprehensive details about the business opportunities to key stakeholders to grow their business and raise revenues in the precise verticals. The report will aid the companys existing or intend to join in this market to analyze the various aspects of this domain before investing or expanding their business in the Organic Food markets.
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Sun Basket review: What to know – Medical News Today
Posted: at 2:55 pm
We include products we think are useful for our readers. If you buy through links on this page, we may earn a small commission. Heres our process.
Sun Basket is a premade meal and meal kit delivery service that uses fresh, organic, and sustainable ingredients and packaging. The company aim to help people have healthful, balanced diets.
Below, we explore what Sun Basket is and who may find the service helpful, along with the menu options and potential health benefits. We also provide some alternatives.
Please note that the writer has not tried this service. All information is purely research-based.
Sun Basket say that they use fresh, organic, and sustainable ingredients and packaging for their meal kits. The company have received organic certification from the Department of Agriculture.
They add that their packaging is recyclable and compostable, their fishermen use low-impact fishing methods, and their farmers practice sustainable crop rotation and water efficiency techniques.
Sunbasket highlight that their meat is free from antibiotics and hormones, their eggs are organic, and their seafood is wild-caught or sustainably raised in the wild, as recommended by the Monterey Bay Aquarium Seafood Watch Program.
In addition, Sun Basket support the national hunger relief organization Feeding America and local food banks.
Finally, they note that their meals have been developed by an award-winning chef, Justine Kelly.
Sun Basket recommend beginning by selecting two or more dinners from their weekly menu. These are available in 2 or 4 servings. A person can also add breakfast, lunch, and healthy snacks before scheduling the delivery.
The order arrives cold-packed and a person then follows the included cooking or heating instructions.
People can skip weeks or cancel their subscriptions at any time.
People with little time to shop and cook may benefit from meal delivery services.
Sun Basket provide various plans that cater to different diets, including:
In addition to the meals in the plans listed above, Sun Basket provide an a la carte menu. Overall, subscribers can choose:
A person might opt for a meal from the Fresh & Ready plan or a meal kit.
Fresh & Ready meals are premade and can be heated and ready in as little as 6 minutes. Some options involve:
If a person prefers to prepare a meal from a kit, some options include:
Sun Basket have a variety of breakfast options that are suitable for most diets. Some choices involve:
Some lunch options that Sun Basket offer include:
Several options incorporate ready-to-eat proteins, such as prosciutto, ribs, chicken, and falafel.
Subscribers can often choose their source of protein from a list that includes:
Sun Basket offer a variety of snacks, including:
Research indicates that people have less time to prepare meals than in previous years, and that this reduction in time may have contributed to a rise in obesity.
A 2019 study observes that meal kit delivery services have the potential to provide nutritious options.
Research suggests that most adults in the United States only consume roughly 1 portion of fruit or vegetables per day, with teenagers often eating less. Having healthful meals delivered may encourage a person to eat more fruits and vegetables.
For people working to maintain a healthy weight, having a more healthful diet coupled with more time for exercise may help.
A meal subscription service may save time, but it can be expensive.
A less costly but still convenient strategy involves cooking in batches and having these meals throughout the week. Another option is developing a weekly meal plan, as this may considerably limit trips to the store. A doctor or nutritionist can advise about a plans nutritional content.
In addition, various health organizations, such as the National Heart, Lung, and Blood Institute, provide menu ideas.
If a person is interested in a delivery service, they may also consider:
Sun Basket is a meal delivery service that prioritizes organic and sustainable options. It provides meals for a range of diets.
These services can be expensive, and batch cooking or using meal plans developed by health experts may be a more cost-effective, but still convenient, strategy.
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Rudi’s Bakery Reflects on 2020 and Sets Sights on Expansion and Innovation for the Year Ahead – PRNewswire
Posted: at 2:55 pm
BOULDER, Colo., Jan. 25, 2021 /PRNewswire/ --Rudi's Organic BakeryandRudi's Gluten-Free Bakery, bread pioneers and leaders in traditional bread making, embark on the New Year with the brand's sights towards continued momentum and exponential growth in 2021. The past year was a landmark year for the company as Rudi's Organic Bakery and Rudi's Gluten-Free Bakery were purchased by Promise Gluten-Free in May 2020 and brought on CEO,Brian McGuire, to lead the company's next chapter. With beginnings as a small, local Boulder bakery, the company has grown to over86employees, including many new hires. Rudi's has recently brought industry veterans into the fold to guide the brand in 2021including new heads of Finance, Operations, Marketing, Food Safety and Compliance, Procurement, Sales and Engineering. Under this new leadership team, and utilizing the vast expertise of Promise Gluten-Free, Rudi's is poised to drive disruptive innovation in both the bakery and frozen food aisles in the months ahead with the unveiling of new packaging, brand identity, and modernization within the product lineup.
Rudi's is the original, Rocky Mountain bakery that utilizes small batch baking techniques to deliver organic and gluten-free products that encourage a healthy and delicious life. For over 40 years, Rudi's has spearheaded a mission to make artisanal and gourmet packaged baked goods more accessible to consumers by bringing wholesome products, expertly-crafted in the heart of Colorado, to kitchen pantries nationwide. Both Rudi's Organic Bakery and Rudi's Gluten-Free have cultivated a devoted brand following amongst consumers who are actively seeking to enjoy bread without compromises, marked by historic strength in the natural channel. The company has maintained a steady growth pace in the natural channel and will fast-track innovation in the commercial bread space in 2021 with a total of 55 SKUs across the organic and gluten-free profiles by the year's end.
"This is an exciting time for Rudi's Bakery, as we have enlisted new hires across the company that are actively advancing our reach and innovation pipeline,"said Brian McGuire, CEO of Rudi's Bakery. "We are confident in the upcoming growth opportunities for the brand and look forward to delivering simple, better, healthier bread to more families in the months and years ahead as we address gaps in the market and reach more consumers."
For more information, visitwww.rudisbakery.comor follow Rudi's Organic Bakery onFacebook,andInstagramand Rudi's Gluten-Free Bakery onFacebookandInstagram.
About Rudi's Organic Bakery and Rudi's Gluten-Free BakeryRudi's Organic Bakery, Inc., founded and headquartered in Boulder, CO, is a leading brand of USDA certified organic breads. Rudi's Organic Bakery has a long history of baking bread a better and brighter way, by using simple, organic ingredients that contain no artificial ingredients, preservatives, high fructose corn syrup or trans-fat. Founded in 1976, Rudi's offers small batch organic artisan breads, English muffins, Bagels, Hamburger and Hot Dog Buns, and Wraps. In 2010, Rudi's launched Rudi's Gluten-Free which has quickly become a leader in the gluten-free category.
Media Contact: Laura Saldarriaga [emailprotected] 646-661-1594
SOURCE Rudi's Bakery
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Global Organic Fertilizers Market Report 2020-2030 with COVID-19 Impact Insights on the Industry and Demands – GlobeNewswire
Posted: at 2:55 pm
January 20, 2021 09:13 ET | Source: Research and Markets
Dublin, Jan. 20, 2021 (GLOBE NEWSWIRE) -- The "Organic Fertilizers Market Research Report: By Crop Type (Cereals & Grains, Oilseeds & Pulses, Fruits & Vegetables) - Global Industry Analysis and Demand Forecast to 2030" report has been added to ResearchAndMarkets.com's offering.
The global organic fertilizers market is predicted to attain a value of $14,746.2 million by 2030, rising from $4,512.1 million in 2019, and is expected to progress at a 14.1% CAGR during the forecast period 2020-2030
The market is witnessing growth due to the rising utilization number of organic farmlands around the world and rising requirement for organic food products in Europe and North America. Organic fertilizers are made of plant and animal materials and mined rock minerals.
In terms of crop type, the organic fertilizers market is categorized into oilseeds & pulses, fruits & vegetables, and cereals & grains. Among all these, the cereals and grains category dominated the market in 2019, in terms of value. In 2019, a considerable share of organic farm area, nearly 4.8 million hectares was utilized for the production of grains and cereals. Furthermore, attributed such as environmental sustainability and non-toxicological nature of organic farming is further resulting in the growing utilization of organic fertilizers for producing grains and cereals.
Geographically, Europe accounted for the largest revenue share of the organic fertilizers market during the historical period (2015-2019). This is primarily due to the fact that the region has the largest tract of organic land that is arable across the globe and has been registering a growth in the organic cultivation in various countries including Italy, Spain, France, and Germany. In addition to this, the downstream retail requirement for organic products, organized supply chain for the distribution-packaging-production model, and high per capita are also driving the demand for organic fertilizers in the region.
The increasing acreage of organic farmlands is one of the major factors that are leading to the growth of the organic fertilizers market. A number of private and public players in the industry are investing in the organic food supply chain, along with which the downstream requirement for organic products, owing to their perceived health advantages, is growing as well. Lesser amount of chemicals are utilized for the production of organic products, because of which, the preference of consumers is shifting towards these items.
Therefore, in order to cater to the changing needs of people, the focus on organic farming has increased substantially over the past years, thereby driving the demand for organic fertilizers. According to the data that was released by the Research Institute of Organic Agriculture, benchmarking and labelling, participatory guarantee systems, equivalence agreements between countries for the certification of products, and government policies and initiatives are some of the key factors that are pushing the adoption of organic farming in different countries.
As of 2019, the demand for organic products is chiefly high in counties in Europe and North America, including Germany, France, and the U.S., as per the data by the International Federation of Organic Agriculture Movement. This is because the disposable income of people in these countries is high.
The organic fertilizers market is further predicted to advance during the forecast period because of the increasing proliferation of organic farming in countries in Asia-Pacific and Latin America. This is also predicted to provide opportunities to the new players entering in the industry.
Key Topics Covered:
Chapter 1. Research Background 1.1 Research Objectives 1.2 Market Definition 1.3 Research Scope 1.4 Key Stakeholders
Chapter 2. Research Methodology 2.1 Secondary Research 2.2 Primary Research 2.3 Market Size Estimation 2.4 Data Triangulation 2.5 Currency Conversion Rates 2.6 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction 4.1 Definition of Market Segments 4.1.1 By Source 4.1.1.1 Plant 4.1.1.2 Animal 4.1.1.3 Others 4.1.2 By Form 4.1.2.1 Solid 4.1.2.2 Liquid 4.1.3 By Crop Type 4.1.3.1 Cereals & grains 4.1.3.2 Oilseeds & pulses 4.1.3.3 Fruits & vegetables 4.1.3.4 Others 4.2 Market Dynamics 4.2.1 Drivers 4.2.1.1 Increasing number and acreage of organic farmlands 4.2.1.2 Growing demand for organic food and beverages in North America and Europe 4.2.1.3 Impact analysis of drivers on market forecast 4.2.2 Restraints 4.2.2.1 Higher input costs and lower yield of organic farming compared to conventional farming 4.2.2.2 Impact analysis of restraints on market forecast 4.2.3 Opportunities 4.2.3.1 Macroeconomic growth in developing economies 4.3 Impact of COVID-19 on Organic Fertilizers Market 4.3.1 Supply & Logistics 4.3.2 Farming & Distribution 4.3.3 Retail Sales & Consumer Sentiment 4.4 Porter's Five Forces Analysis 4.5 Price Trend Analysis 4.6 Import-Export Data
Chapter 5. Organic Farming: Key Indicators and Statistics
Chapter 6. Overview of Organic Retail Market
Chapter 7. Policies and Legislations for Organic Farming
Chapter 8. Global Market Size and Forecast 8.1 By Source 8.2 By Form 8.3 By Crop Type 8.4 By Region
Chapter 9. North America Market Size and Forecast
Chapter 10. Europe Market Size and Forecast
Chapter 11. APAC Market Size and Forecast
Chapter 12. RoW Market Size and Forecast
Chapter 13. Competitive Landscape 13.1 List of Key Market Players 13.2 List of Other Players 13.3 Strategic Developments in the Market
Chapter 14. Company Profiles
For more information about this report visit https://www.researchandmarkets.com/r/80k63f
Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.
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Paleo on the Go: Review, Cost, Options, and More – Healthline
Posted: at 2:55 pm
Paleo on the Go is a meal delivery service that caters exclusively to the paleo diet and similar whole-food-focused diets like Whole30.
It offers frozen, fully precooked meals that are ready to eat after being reheated.
Few meal delivery services cater exclusively to people on paleo diets, so this service may be of interest to you if you eat paleo.
This article reviews Paleo on the Go, how it works, its menu and meal plan options, and its pros and cons.
Paleo on the Go is a frozen meal delivery service that offers meals for various strict dietary patterns, including:
As you can see, many of these diets focus exclusively on whole-food ingredients. Its rare for meal delivery services to offer meals that are compliant with these stringent dietary needs.
With Paleo on the Go, a membership isnt required, but theres a subscribe and save option to save you some money if you order regularly.
Paleo on the Go provides a variety of la carte options if you prefer total control over which foods you receive. However, the company also offers several starter packs and bundles based on specific dietary needs, personal preferences, and seasonal meals.
For example, available bundles include the Sweet Tooth Bundle, Whole30-Approved Soup Bundle, Keto Sampler, and AIP Starter Pack.
Available la carte menu items include:
Paleo on the Go also offers several dessert options, like strawberry vanilla cake, apple cinnamon paleo tarts, carob chunk cookies, and raspberry cheesecake with kiwi sauce.
Paleo on the Go is extremely stringent regarding food quality and ingredient sourcing.
All meals are completely free of dairy, gluten, soy, legumes, and seed oils like canola, peanut, or soybean oil.
The company uses organic ingredients when possible but follows the Environmental Working Groups Dirty Dozen and Clean Fifteen guidelines to decide which produce must be organic (4, 5).
Foods on the Dirty Dozen list are purchased organic, but foods on the Clean Fifteen list may be conventionally grown (4, 5).
Meats must be humanely raised and free of antibiotics and hormones. Beef and lamb are grass-fed and grass-finished, and seafood is all wild-caught or organic.
The Paleo on the Go website has a detailed page about their ingredient sourcing guidelines, including the farms from which they purchase all of their meats.
Unlike many other meal delivery services, Paleo on the Go isnt subscription based. Therefore, pricing varies depending on which items you purchase.
The best way to save money on Paleo on the Go is by utilizing the subscribe and save option and ordering bundles or samplers rather than la carte meals.
For example, the Keto Sampler provides 8 servings for $125, or $15.62 per serving. You can subscribe to save 5%, which would reduce the cost to $14.84 per serving. Comparatively, many of these items cost $17 or more per serving if theyre purchased la carte.
Paleo on the Go also has a rewards program that can help you save money on regular purchases. You can earn 2 points for every $1 you spend and redeem 100 points to save $1 on future purchases.
You can also earn points for things like following the company on social media or referring friends.
Note that theres a minimum order size of $99, and shipping costs can vary based on your location and the shipping demand.
Paleo on the Go delivers anywhere in the United States, except for Hawaii and Alaska. The company is unable to deliver to post office boxes at this time.
The service partners with FedEx for shipping and offers additional delivery protections through a service called Route. For about $5 per order, you can add Route+ to protect lost, stolen, or damaged shipments.
The cost of FedEx shipping varies depending on how much you order and the delivery location. At the time of this writing, 2-day shipping is about $35, while 1-day shipping is about $75.
If youre near the Tampa Bay, Florida area, you can pick up your order for free at the Paleo on the Go headquarters.
The most obvious benefit of Paleo on the Go is that it fills a gap in the meal delivery space. Few other meal delivery services cater strictly to paleo and similar diets like AIP and Whole30.
Paleo on the Go offers convenience for people following these diets, when otherwise their options are severely limited, as most restaurants dont cater to these dietary needs.
Additionally, Paleo on the Go doesnt lock you into a membership or subscription. For short-term elimination diets like Whole30, this is ideal.
Paleo on the Go also offers a variety of menu items, including desserts rather than just lunch and dinner meals as many other services.
Paleo on the Go is expensive, with prices around $15 or more per serving. These prices are comparable to those at some restaurants. Plus, the shipping fee is an additional expense on each order.
However, it may be worth the cost for those who value the convenience and need to follow a strict paleo diet for their health. Also, the subscribe and save option and rewards program can help regular customers save money.
Paleo on the Go is an excellent option if youre following a stricter dietary approach like paleo, AIP, or Whole30.
Although its more expensive than other meal delivery services, few of them cater to these dietary needs.
Paleo on the Go offers a convenient and time-saving alternative to cooking all of your meals from scratch, as many people following these strict diets often must do.
Paleo on the Go is a frozen meal delivery service offering paleo, AIP, Whole30, and keto meal options all of which are free of dairy, soy, gluten, legumes, and seed oils.
The ingredients are of high quality, and the services high price is a reflection of this. However, Paleo on the Go provides a convenient meal option for people following these diets. Otherwise, theyd have to cook all of their meals from scratch.
Get started with Paleo on the Go here.
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Paleo on the Go: Review, Cost, Options, and More - Healthline
Food Certification Market Size, Status and Growth Analysis 2021 to 2025 The Courier – The Courier
Posted: at 2:55 pm
The Food Certification Market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive landscape, sales analysis, the impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and new innovations.
According to this study, over the next five years the Food Certification market will register a 3.3% CAGR in terms of revenue, the global market size will reach $ 1911.2 million by 2025, from $ 1677.1 million in 2019.
Get a Free Sample Copy of this Report:
Top LeadingCompaniesof Global Food Certification Market are SGS, Intertek, ALS, NSF, BV, Lloyds Register, JFRL, COFFCC, TUV,and others.
Global Food Certification Market Split by Product Type and Applications:
This report segments the global Food Certification market based onTypesare: Green Food
Organic Food
Other
Based onApplication, the Global Food Certification market is segmented into: Deep Processing Food
Rough Machining Food
Along with a detailed manufacturing and production analysis, the report also includes the consumption statistics of the industry to inform about the Food Certification market share. Consumption volume and the value analysis comprised in the report helps businesses in determining which strategy will be most helpful in expanding their Food Certification market size. Information about the Food Certification market traders and distributors, their contact information, import/export, trade analysis, price analysis and comparison are also provided by the report. The global Food Certification market study report examines the market size, industry share, growth rate, key segments, CAGR, and key drivers. In addition to that data, the profiles of the Food Certification industry key players are included in the report.
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Important Sections from the Table of Contents:
The research includes historic data from 2015 to 2021 and forecasts until 2025 which makes the report an invaluable resource for industry executives, marketing, sales, and product managers, consultants, analysts, and stakeholders looking for key industry data in readily accessible documents with clearly presented tables and graphs.
Finally, the Food Certification Market report is the believable source for gaining the market research that will exponentially accelerate your business. The report gives the principle locale, economic situations with the item value, benefit, limit, generation, supply, request and market development rate and figure and so on. The Food Certification industry report additionally Present new task SWOT examination, speculation attainability investigation, and venture return investigation.
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Food Certification Market Size, Status and Growth Analysis 2021 to 2025 The Courier - The Courier
Kevin Hart Invades Headspace And Your Meditation Will Never Be The Same – Forbes
Posted: at 2:54 pm
Not your everyday meditation sesh.
When you think of meditation, you think of soothing sounds and calm voices. If you're a fan of the uber-popular Headspace app, you likely associate meditation with the might-as-well-be-a-Tibetian-gong-its-so-calming voice of founder Andy Puddicomb.
But Kevin Hart is here to remind you that breathing deep because you're laughing hard is good for you as well.
I had the opportunity to chat with Kevin about the new partnership between LOL! Studios and Headspace. He's excited about the opportunity "to be just myself and push the narrative of mindfulness while highlighting the platform."
To that end, Kevin's LOL! Studios is bringing its unique brand of comedy to Headspace.
First off is "Energy Shots with Kevin Hart." If you're a fan of "The Wake Up" (and if you're not, you really should be), you'll be treated to positive, inspirational, and, yes, funny messages from Kevin Hart. They focus on being good to yourself and taking steps to being more mindful. I especially appreciate the first clip that dropped on the app today in which Kevin talks about accepting his height. As someone who's 5'5 in, I can relate. These are available to Headspace Plus subscribers and great way to start out your day, no matter how early.
"Getting up early gives me the opportunity to zen out." said Kevin, an avowed early riser. "I'm up before the rest of the world. I'm doing stuff before anyone else does. I'm working on myself while other people are asleep. When others get up, I'm already four or five steps ahead. But it's not about competing with others, it's about being my best self.
If you're a fan of working out with the Headspace app, you'll want to check out the Mindful Cardio runs, also with Kevin Hart. These, I'm extremely excited about. Having caught the runs he narrated in the Nike Run Club app, I can confirm that he's uniquely qualified to get you over whatever running slump you might be stuck in. There's nothing like a good laugh to get you out of your head and forgetting about whatever discomfort you're experiencing on your run.
Talking about his runs, Kevin said, "The goal was to find humor and put personality into a space where people have forgotten it can exist. Don't hide stuff like feeling you need to go to the bathroom. Happens to me on every run. Instead you talk about it and you identify with it. It makes it all easier. You can find room and space to just enjoy and be OK in the moment. Working on yourself is a beautiful thing. Look at what your sweat can and should mean - it's you working on you. Time, energy, and effort to work on you. Sweat equity."
Rounding out the content push is the new "Meditate With Me" YouTube series where you come along with Kevin and other comedians from LOL! Studios like Tiffany Haddish, Hasan Minhaj, Amanda Seales, and Deon Cole and get a glimpse at their inner dialogue as they meditate.
After watching Kevin's video, I was struck by how similar he and I are in that we both consider running to be a form of meditation. I was curious what his thoughts were about that and traditional meditation.
"My running is for sure going to be my go-to. Rowing too. I love my Hydrow. Other modes of mindfulness work for me as well. Having my eyes closed, turning off the music, shutting out the world. Thinking about what I'd like to do and being true to that.
I want to bring more awareness to something so strong and powerful, mindfulness. I want folks to understand that they can work on their mental state just like they'd work on the rest of their body. Your mind is extremely important. It's a muscle that can improve like anything else."
I asked if he thought this new content would help those who might be fearful or dismissive of meditation. "It's not about being scared but a lack of understanding. It's easier to be dismissive when you don't understand something. Giving people insight and better info, that's what this partnership is about."
And it's true. There's a relatability to the "Meditate With Me" videos that demystify meditation. While they're definitely funny, they also help break down the stereotype of the zen master, dressed in flowing white, perched on a hilltop. They show that all the weird, random thoughts that creep into your head while meditating are just as normal as finding inner peace. And they're just as important to the process as anything else.
When asked if this was a one-time content push or if we'll be seeing more of Kevin and LOL! Studios in the Headspace app in the future, he finished our call with this. "It's a partnership and I'm looking forward to continuing it. We're just getting started."
You can find Kevin Hart's new meditation content in the Headspace app, available on Android and iOS. Find out more about Headspace here.
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Kevin Hart Invades Headspace And Your Meditation Will Never Be The Same - Forbes
From Harry Styles to Kevin Hart: New Content Studios Are Selling Meditation and Sleep With Stars’ Help – Hollywood Reporter
Posted: at 2:54 pm
A friendly suggestion for the anxious and heavy-hearted (and, these days, who isn't?): a bedtime story read by Harry Styles.
"Tonight I'm going to help you drift off to sleep with some soothing words and calming music," the rakish British musician will purr into a listener's ear with his lilting baritone. "A sleep story just for you." Mmmm
Sadly, he's not curled up next to the beholder in bed but merely an audio apparition, introducing a 40-minute guided bedtime tale from Calm, a meditation and relaxation app.
If Morgan Freeman can be the de facto voice of God, why can't Styles be the voice of a good night's sleep? Or, for that matter, Lakers star LeBron James as the aural manifestation of a winning mindset? Those are exactly the bets being placed by the rising tide of mindfulness apps that are leveraging celebrity talent to help bridge the gap between self-actualization and Hollywood entertainment.
Meditation app Headspace, for example, released a new Netflix show in early January, Headspace Guide to Meditation (with two more series planned) and, last year, inked a deal with Kevin Hart's production company to produce content, on the principle that laughter is the best medicine. The Calm app has used famous voices in addition to Styles, there's Matthew McConaughey, Idris Elba, Laura Dern, Kate Winslet and Lucy Liu, to name just a few for its Sleep Stories, atmospheric tales aimed at lulling listeners into a peaceful slumber. Last year, Calm also debuted a 10-episode series, A World of Calm, on HBO Max, awash in atmospheric imagery with narration provided by the likes of Priyanka Chopra Jonas and Keanu Reeves. Audible (owned by Amazon) also has calming bedtime stories, some read by familiar names like Nick Jonas, Tony Shalhoub or Sean "Diddy" Combs. And Chris Hemsworth's health and fitness app, Centr, features guided meditations read by Thor himself.
Calm was launched in 2012 by co-founders Alex Tew and Michael Acton Smith as an app focused on meditation. But when data indicated that usage spiked before bed, Sleep Stories was launched to fill a void. "I think it's about broadening, taking the tools of mindfulness and making them available to a larger audience," says Chris Advansun, Calm's head of Sleep Stories. Adding a narrative structure naturally led to using actors, like Winslet. "She was a Calm user and interested in Calm, and did a story for us," Advansun says. "She's connected to this in her personal life." He adds, "I see the Sleep Stories as taking inspiration from meditation but being separate from mindfulness."
And while the intentions are wholesome, even the most Zen'd out guru knows that using celebrities is an easy way to attract new customers and grow brand awareness.
Calm no doubt is under pressure to expand its reach after a December round of outside investment led to a valuation at just over $2 billion. Things seem promising, though: The company, which has been profitable since 2016, boasts more than 4 million paying subscribers with plans ranging from $14.99 a month to $399.99 for a lifetime option. Calm, too, was poised to benefit from a fraught political year compounded by the pandemic. As such, during 2020, daily downloads doubled and consumers listened to more than a billion minutes of meditations, stories and calming aural soundscapes a 100 percent year-over-year increase.
Within that banner year, Styles was a highlight: The day his Sleep Story, titled "Dream With Me," was released in July, the app crashed for a whole day because of heavy traffic.
Meanwhile, Headspace, which started as a meditation app in 2010, is sounding more like a studio-streamer. Sam Rogoway, chief product and content officer, calls Headspace Studios a "multi-platform content studio creating and distributing mindful living content through premium TV and film projects, thought-provoking podcasts, inspirational digital content and partnerships with world-class talent and experts." As far as what opportunities lie beyond classic exercises like body scans or focusing on one's breath, Rogoway adds: "We believe that mindfulness should incorporate all areas of one's life, not just when we sit to meditate. So we're constantly expanding our offerings to make Headspace as valuable for our members as possible."
That translates into playlists curated by chief music officer John Legend and a series called Monster Meditations for children made in partnership with Sesame Street. By partnering with Hart's production company, LOL Studios, Headspace also is looking to command a piece of the fitness space (with "Mindful Runs" that will be part of the app's Move Mode) and even comedy a YouTube series called Meditate With Me will feature talent like Tiffany Haddish and Hasan Minhaj talking about their own relationships with meditation and sharing lighthearted takes on their inner monologues while trying to reach mental nirvana.
"We have always been committed to demystifying meditation and introducing mindfulness concepts and making them approachable and available to as many people as possible," Rogoway says. "Comedy is a way for us to reach new audiences and help break those barriers. We know laughter plays a role in people's overall sense of happiness and joy, and we feel that there is a place to merge both comedy and wellness, which made Kevin an ideal partner for us."
And while it might not be raking in the profits of Hollywood's Golden Age, the company has venture capitalists foaming at the mouth. With more than 2 million paid subscribers (costs are $12.99 monthly or $69.99 yearly), Headspace raised$93 million in Series C funding last February. Four months later, it secured anadditional $47.7 million.
According to a source familiar with these types of deals, the paycheck for talent is anything but sleepy. Guided meditations and short stories (as opposed to full-length audiobooks) typically only require one at-home recording session and pay around $25,000, with some stars being paid as much as $100,000. Those figures are abaseline, however, and big names can command higher fees. All of which is great for talent looking for COVID-friendly opportunities not to mention an easy paycheck.
These types of collaborations, of course, shed light on a broader evolution: Celebrities used to merely entertain, then they sold products, and now, one supposes, they help people find inner peace.
This commingling of fame and wellness speaks to macro trends that are defining the social media age, the first being how far celebrities will go to push their healthy lifestyles upon the masses. This ostensibly started with Jane Fonda's spirited workout videos but reached its current apotheosis with Gwyneth Paltrow's website Goop. Paltrow's site a mix of content, commerce and city guides takes a holistic, metaphysical approach to well-being, promoting Eastern modalities and spiritual practices, then wrapping them in a patina of cashmere-swaddled glamour. Sharing a meditation practice can be seen as akin to sharing one's diet or workout regimen and, more crucially, sharing a bit of themselves.
There also are the complex ways in which storytelling is changing and how audiences consume their entertainment. Twitter threads are the new articles, Instagram Live is the new QVC, and TikTok is the new MTV. Boundaries that once were firm are now blurring, and today, everything even meditation is a form of content. So why can't a meditation app be the new vanguard of ambient amusement? Some people fall asleep to The Great British Bake Off others may prefer Nick Jonas on Audible.
And if these past four years 2020 in particular have taught any lessons, it's that the U.S. is a country in dire need of self-care. Market research firm NPD noted late last year that stress-relieving self-care products as a category experienced a sizable upswing. The election, social unrest and a widespread pandemic have everyone on edge and looking for ways to find serenity. "In a time of uncertainty and added stress, we have seen a dramatic increase in appetite for mindfulness-related content from consumers as well as networks and streaming services," Headspace's Rogoway notes.
In the meantime, with political and cultural turmoil coming from all sides, meditation apps are here to provide people with tranquil thoughts and calming whispers. And there's nothing more soothing than a familiar voice.
This story first appeared in the Jan. 20 issue of The Hollywood Reporter magazine. Click here to subscribe.
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Dwayne ‘The Rock’ Johnson has his own way of meditatinghere’s what he does – CNBC
Posted: at 2:54 pm
Moguls from Bill Gates to Ray Dalio to Jerry Seinfeld all say meditation has been a key to their success. But not everyone meditates the traditional way.
"I used to [meditate]," Dwayne "The Rock" Johnson tells CNBC Make It.
But Johnson realized that finding alone time was just as valuable.
"In essence, it's meditating, but it's just really quiet time and just having a moment where I really just shut off my brain," he says.
Finding quiet time isn't so easy for Johnson, who is a father of three and the highest-paid actor in Hollywood, and who runs several companies, including tequila brandTeremanaand energy drinkZOA, which he launched during the pandemic.
But Johnson says he takes advantage of the "that sweet window of about 11 p.m. to about 1 a.m. in my world, in my household, where everything is so quiet. Babies are asleep. Everyone's asleep," Johnson says.
He also finds his early morning workouts meditative. (Johnson, who wakes up at 4 a.m. to start his routine, told Variety in 2017 that his sleep patterns "are always funky and off" and typically only needs three to five hours of sleep.)
"My gym time and this sounds crazy because the music is so loud, it's sweaty, it's intense but I am alone and it becomes a meditative process for me," Johnson says.
Johnson isn't alone in valuing quiet time. Tennis star Serena Williams utilizes it too, she told CNBC Make It in February.
"Something I do every day is [to] completely turn my brain off, which sounds weird but because I work so much.... But it's a lot so I just need to turn my brain off and not think about anything," Williams said.
"Sometimes it's meditation. Sometimes it's watching a program [on TV] that has nothing to do with anything, like something that is silly or fun," Williams said.
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Dwayne 'The Rock' Johnson has his own way of meditatinghere's what he does - CNBC