Getty Images/Michael Stillwell

The president is no doubt the most powerful political figure in the United States, but make no mistake: the first lady is just as influential in her own right. In addition to the many speeches she gives, the appearances she makes, and the causes she champions, she is also one of the most-followed people in the countryespecially when it comes to her fashion choices.

For decades, many of the leading ladies, such as Jackie Kennedy, Hillary Clinton, and Michelle Obama, have established themselves as style icons with their own distinct looks. What they wore was not only a reflection of their husbands' politics, but their sartorial choices also had the ability to capture the public's attention, unlike any other official. Their outfitsfrom the stylish power suits to the elegant inaugural ball gownswere carefully and purposefully thought out and meant to send a message to the American people.

Since the premiere of Showtime's highly-anticipated series The First Lady, all eyes are on these women of power more than ever now. Ahead, join us as we take a stroll down memory lane and look back at how first lady fashion has evolved since 1789.

More: Rare Photos of Presidents and First Ladies Relaxing While in Office

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While she is often depicted as matronly, Martha Washington was actually considered incredibly stylish during the colonial era. Following the death of her first husband, Martha amassed quite a fortune, and as a result, only dressed in the finest of garments, jewels, and footwear. For her wedding day to George Washington, she famously wore a pair of royal purple slippers with sparkly buckles, which has since been referred to as the " Manolo Blahniks of her time." And though she only dressed in the best, Martha made it a point to never look ostentatious during George's presidency and chose to only wear outfits that were a reflection of the new nation.

At the time of John Adams's presidency, tension with France had reached a fever pitch, resulting in the Alien and Sedition Acts. Making a political statement through her attire, the second president's wife rejected the on-trend French fashion of the time and often opted for more modest and traditional silhouettes instead. In a letter to her sister in 1800, she described the revealing attire as "an outrage upon all decency."

Not all first ladies were the wives of the president. Thomas Jefferson's daughter with his late wife served as hostess and informal first lady during his presidency. Though not much is known about Martha Jefferson Randolph's style, she must have been well-dressed as an adult since an early letter from her father revealed how looking put together was important to him. He wrote, "At all times let your clothes be clean, whole, and properly put on... I hope therefore the moment you rise from bed, your first work will be to dress yourself in such a stile as that you may be seen by any gentleman without his being able to discover a pin amiss."

Known for her hospitable nature and lavish social gatherings at the White House, Dolley Madison has become one of the most iconic first ladies in American history. In addition to her warm persona, she was also beloved for her impeccable taste in style. After wedding James Madison, Dolley famously ditched her traditional Quaker attire for bright colors, fine fabrics, head-turning turbans, and stylish dresses and accessories from Napoleon's France. Margaret Bayard Smith, a chronicler of early Washington social life at the time, wrote of her: She looked a Queen It would be absolutely impossible for any one to behave with more perfect propriety than she did."

Years before James Monroe became president, he and Elizabeth resided in Paris, where he was a United States Minister for George Washington's administration. There, her warmth, beauty, and sense of fashion earned her the nickname of "la belle Americaine." When James took office, Elizabeth was in poor health and stepped back from many of her duties. But when she did make an appearance, she knew how to wow a crowd. One guest at the Monroes last levee described the First Lady as regal-looking and noted that her dress was superb black velvet; neck and arms bare and beautifully formed; her hair in puffs and dressed high on the head and ornamented with white ostrich plumes; around her neck an elegant pearl necklace. Though no longer young, she is still a very handsome woman.

There isn't much written about Louisa Adams's style, but being that she was born in London and spent many years in Europe, the First Lady presumably knew a thing or two about fashion. She also was interested in cosmetics, which was still deemed very controversial at the time.

Like Andrew Jackson before him, Martin Van Buren was also a widower while president. He enlisted his daughter-in-law to assume the role of first lady, and it's not hard to see why: she was wealthy, beautiful, well-connected, and extremely stylish. Historians believe that even Queen Victoria was impressed by Angelica when she met her. For that presentation, she wore the same off-the-shoulder white gown she wore for her White House portrait.

No one loved the attention more than Julia Tyler. At 19-years-old, the socialite posed for a department store ad that called her the "rose of Long Island," which was considered a big no-no for prominent women of the time. By the time she served as first lady, she was a frequent figure in the papers. One reporter, in particular, referred to her as the "Presidentress" in his stories, in which he often wrote about her clothes, skin, and personality. While Julia was only in the role for a mere eight months, she was eager for attention, making sure she was always well put together in lavish clothing and costumes. A style icon indeed.

During her tenure, Sarah Polk was quite the fashionista. While James Polk was in office, the first lady often hired seamstresses to make dresses out of patterns she liked, using the finest velvet, satin, and silk-decorated materials. Frills were not her thing; solid colors were as they looked more flattering against her dark hair and olive complexion. Like Dolley Madisonwho also happened to be her confidanteSarah also favored Parisian designs, often opting for French accessories, too. Dressing well played a key role in her time in the White House since it conveyed the importance of the office.

Unlike her predecessors, Milliard Filmore's wife wasn't into fashion. She once stated, "It is amusing to look on and see the great vanity of costume and the great effort made to rival each other at display, but it does not interest me. I seldomnever go into the parlor." Instead, it is said she preferred reading and music.

Considered the first modern first lady, James Buchanan's beloved niece was no doubt a trendsetter. Her signature look featured ruffles, white berthas at the neck, and European dresses with low necklinessomething that was considered not in fashion in America during the mid-19th century. While her ensembles caused scandals, her style caught on very quickly and many women of the time began copying her.

Mary Todd Lincoln liked the finer things in life. It is said that while Abraham Lincoln was in office, she loved shopping and would spend thousands of dollars for a dress to be made, which subsequently left her in great debt. Like many of the designs of France, she usually chose to wear low-cut dresses in bright colors and floral designs, which were created by her personal dressmaker and confidante Elizabeth Keckley. As Mary put it, "I must dress myself in costly materials. The people scrutinize every article that I wear with critical curiosity. The very fact of having grown up in the West subjects me to more searching observation. To keep up appearances, I must have money, more than Mr. Lincoln can spare for me."

In addition to being known for wearing elegant ensembles made of expensive materials, Eliza Johnson was also responsible for her husband Andrew Johnson's attire. It is said she managed his wardrobe as a way to help maintain his dignity while as president.

During her time as first lady in Ulysses S. Grant's administration, Julia Grant had no interest in fashion and only dressed in American-made clothes that were becoming to my person and the condition of my purse. Her looks were simple but were often made of rich fabrics accessorized with pearls, diamonds, and corals.

Though she followed the fashion of the era, Lucy Hayes often opted for elegant styles with modest silhouettes, such as high-neck and long sleeve dresses. Some praised her for her ensembles, while others criticized her conservative style.

Because Lucretia Garfield only served as the first lady for six months, her sense of style remains a mystery. But what historians do know is that she didn't support "dress reform" that called for less constricting clothing for women since she believed it could be a potential threat to the traditional family. This has led many to believe she skewed towards conservative dressing as well.

By the end of the century, French fashion still reigned supreme, but Grover Cleveland's wife was beginning to rely more heavily on department stores in the United States. During both terms, her wardrobe was filled with bright colors and her go-to look was dcollet gowns, a style that many were critical of. Still, though, many young women looked to her as a fashion icon and copied her look.

Caroline Harrison was very devoted to Benjamin Harrison's politics, and she showcased that through her clothing. When she designed her inaugural dress, she had specific requests for it to be made in the United States because her husband's campaign strongly advocated for an even more prosperous America.

While in the White House, Ida McKinley amassed quite a fashion collection. She often wore blue, as this was her favorite color, and gowns featuring high collars and puffy sleeves. The McKinley Museum in Canton, Ohio, has identified 20 of her dresses and is currently in the process of conserving each piece.

While most first ladies loved the spotlight, Teddy Roosevelt's wife wasn't one of them. She famously wore the same ensembles to events but would change the descriptions of them in her press releases. Based on photos, the styles she'd typically opt for were frilly dresses that were embroidered with gathered sleeves.

If a first lady were to get an award for best hat collection, it would be Helen Taft. In many of her portraits, William H. Taft's wife is wearing her hair in an updo with an intricately ornate hat featuring all sorts of florals and ribbonsa massive trend of the early 20th century.

Woodrow Wilson's second wife, Edith, however, was very interested in fashion. While in the White House, dressing in a respectable manner was of the utmost importance to her, so she always carefully selected her clothing. Though her signature look was also simple, with many of her dresses being black, Edith only dressed in the finest fashions from France. Like many of the first ladies before her, she loved designer Maison Worth, but post-World War I, she often wore clothes by new designers Gabrielle Chanel and Elsa Schiaparelli.

Despite being an older first lady at the start of the roaring 20s, Florence Harding was seemingly very in touch with the times. With her on-trend beaded dresses and fur coats, she usually wore a silk neckband, which many young women adopted and called "Flossie Clings." She also loved accessorizing her looks with a bouquet of delphinium flowers.

Calvin Coolidge's wife fully embraced flapper fashion while she was the first lady. A cultural and style icon to the American people, she ditched the usual conservative garb of her predecessors for shorter skirts and loose-fitting frocks. Grace also loved wearing bright colors: she was impartial to all but was often wearing red.

When Lou Hoover became first lady in 1929, she was recognized as being one of the "best-dressed women in official life." But unlike the women who were previously in her role, she never wore clothing from French fashion houses. Her entire wardrobe consisted of American-made clothes, and at one point, only wore cotton dresses to help promote the cotton textile industry.

Eleanor Roosevelt is remembered for many thingsincluding her opinions related to human rightsbut not so much her clothing choices. Simplicity was the name of the game for her during her husband's three terms as president. She preferred conservative, everyday pieces that could be worn with blouses and accessories. Yet, there are still some fashion moments many remember her by: her shimmering blue inaugural ball gown and being the first first lady to be photographed in a bathing suit.

Bess Truman didn't like the spotlight very much as first lady, but she still always managed to dress the part. During the late 40s and early 50s, prints and knee-length skirts were all the rage. As shown here, Bess looked effortlessly in style next to her husband, Harry Truman. That shouldn't come as a surprise since a childhood friend once recalled that she "always looked more stylish than anyone else we knew."

Throughout her eight years as first lady, Mamie Eisenhower was adamant about looking young and stylish. As she famously stated, "I hate old-lady clothes. And I shall never wear them." She frequently wore bright, printed day dresses; many of them were sleeveless since that was Dwight D. Eisenhower's favorite feature. Mamie also loved all-things pink: most memorably, she wore the hue at the 1953 inaugural ball, and it became known as "Mamie Pink." Accessories were essential for every one of her outfits, too. She often wore hats over her trademark short bangs, a fabulous pair of shoes with every look, and liked jewelry from dimes stores.

When it comes to style, there is perhaps no first lady more influential than Jackie Kennedy. Simply put, she is the poster girl for timeless first lady fashion and continues to be admired for her elegant ensembles. Her minimal, monochromatic outfits, classic pillbox hats, and Chanel suits were among her most iconic looks when John F. Kennedy was in office, and even after he passed. Jackie always put thought into what she stepped out in, too. When she and the president would travel overseas, she insisted on wearing the colors of the host country as a tribute to them. To this day, she still makes her mark on fashion, with many trying to emulate her legendary look.

While Lady Bird Johnson wasn't quite as memorable as Jackie Kennedy in the fashion department, she left her mark, too. During Lyndon B. Johnson's terms, she gravitated towards bright, conservative numbers, wearing sunny yellow, citrus orange, and lime-like hues. Yet, at the same time, the Texas-born first lady was also best remembered for her casual style, including pants, western boots, and rancher hats, which she often wore on the LBJ ranch.

No one knew how to make a political statement through their clothes quite like Pat Nixon. During the height of the feminist movement, she frequently ditched conservative dresses for pantsuits, which many regarded as symbolic of women's equality. And when she and Richard Nixon visited China in 1972, she donned an iconic tea-length wool coat in reda color considered as good luck for the Asian nationthat served as a symbol of the budding friendship between the two countries.

Fun fact: Betty Ford was the only first lady to ever work in the fashion industry, perhaps explaining her adoration for good style. As first lady, she loved sporting large and colorful neck scarves, as well as bright and bold gowns that were nipped at the waist and had dramatic necklines and slit hems. In true 70s fashion, she also wore many caftans and capes and attire featuring the on-trend plaid and checkered patterns.

Rosalynn Carter had little interest in clothes, and she made that clear when she wore a vintage dress to her husband's inaugural ball. Still, though, the American people were obsessed with her fashion choices. A Washington Post article from 1977 explains that Jimmy Carter's wife had a low-key and "non-flamboyent style." Being that she came from a religious background, she opted for designs that covered her (think: high necklines and long sleeves). As the years went on, she dabbled with more color and wore eveningwear that consisted of separate dresses and blouses.

Being that she was previously an actress, Nancy Reagan knew a thing or two about glitz and glamourand in the White House, she truly flourished. She loved lavish ballgowns from high-end designers, but she was especially a sucker for suits, with small, square shoulders and ornate piping, and chunky gold necklaces. Her signature hue was dubbed "Reagan Red," and has led many to believe that's why it's the official color of the Republican party.

It was hard to follow someone as fashion-forward as Nancy Reagan, but Barbara Bush made it clear she knew thatand didn't care. According to a Vanity Fair article, during George H. W. Bush's inauguration week, she reportedly made a dig at her predecessor's fancy style, joking: "Please noticehairdo, makeup, designer dress. Look at me good this week, because its the only week." But despite her self-deprecating humor, Barbara paid attention to what she wore. She loved royal blue (later called "Bush Blue") and pearl earrings, preferred jacketed suits with matching skirts, and avoided wearing anything that drew attention from her husband or gave him a bad image.

Before there was Blair Waldorf, there was Hillary Clinton. She was the one who arguably trend-setted headbands during the 90s. It even earned the title of the "Hillary Headband." She was also very fond of tailored suits: throughout Bill Clinton's presidency, Hillary favored blazers and matching pants in bright hues, which has since now become known as her signature style.

Clean lines, conservative, and simplethat's what Laura Bush went for during her eight years as first lady. Like Hillary Clinton before her, she often wore slim and tailored suits for public events. But Laura also loved herself a glam moment: for many state dinners and both of George Bush's inaugural balls, she stunned in lavish, form-fitting gowns that looked incredibly flattering on her.

Michelle Obama was a fashion risktaker as first lady. She wasn't afraid of wearing bold prints and modern designs that previous first ladies wouldn't go near, nor was she afraid of making a political statement through her clothes. She frequently wore the color purple as a sign of bipartisanship and championed American designers, such as Jason Wu, Ralph Lauren, and Jonathan Simkhai. Michelle made a conscious effort to support affordable brands, too: her go-to was J. Crew, which she first wore on The Ellen Show during Barack Obama's 2008 campaign.

From the get-go, Melania Trump's fashion choices were marred by controversy. When Donald Trump was elected, several designersfrom Tom Ford and Marc Jacobsrefused to dress her. And who can forget that controversial "I Really Don't Care" jacket she wore to visit immigrants? But despite it all, the former model made the most of her time as first lady, ditching her revealing necklines for sharp silhouettes and luxe accessories. During her four years in the role, she particularly loved trench dresses and Birkin bags.

Since she's become the first lady, Dr. Jill Biden has been at the top of her fashion game. She frequently makes appearances in sophisticated dresses in bright hues and eye-catching patterns many of which were created by American designersand is seemingly committed to supporting sustainability. In the last two years, she has stepped out wearing the same dresses on numerous occasions, including this Oscar de la Renta number.

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First Lady Fashion Through the Years 1789-2022 - Town & Country

Rabbit ears are multiplying.

With cord-cutting continuing, the number of U.S. homes that get content over-the-air through an antenna has grown to 18.6 million in the fourth quarter of 2021, up from 18.4 million a year ago, according to a new report from Nielsen.

Those 19 million homes represent 15.3% of households, up from 14.3% in the fourth quarter of 2018, when there are 16.7 million over the air homes and just 10% in 2010.

While over-the-air homes have grown, the share of homes with cable, satellite or telco pay-TV services -- what Nielsen calls Cable Plus has shrunk to 57% in the fourth quarter from 76% in 2018. Broadband only homes increase to 27% from 9% over the same interval.

The increase in over-the-air homes and viewing is supporting the growth of diginets launched by broadcasters including E.W. Scripps, Sinclair, Tegna and Weigel.

Nielsen took a closer look at those households over-the-air households in its Local Watch Report titled "The Over-the-Air Evolution."

Nielsen divides OTA home into three segments, those with no streaming subscription VOD services (and maybe no broadband); those with SVOD, but without a virtual multichannel video programming distributor, such as Hulu Plus Live TV, YouTube TV or Sling TV; and those with SVOD and vMVPDs.

The largest group uses OTA and SVOD at 9.3% of the country, up from 7.2% in 2018. The OTA homes with vMVPDs rose to 1.9% from 1.2%, while the OTA only home fell to 4.1% from 5.9%.

People in homes that go over-the-air but dont stream have an average age of 61, only 13% of them have children and their median income is $22,800.

Also: Nielsen Executive Shows Support For Expanding Age Demo to 25-64

People in homes that combine over-the-air viewing with at least one streaming service have an average age of 45, 40% of them have kids and the median income is $49,000. In the homes that have OTA and a vMVPD, the average age is 49, 35% have children and the median household income is $77,000.

Over-the-air homes spend 3 hours and 50 minutes a day watching TV, more than the 2:53 of viewing time in broadband only homes. Cable plus subscribers spend 5:07 with TV.

Among the three OTA groups, those that are OTA only watch the most at 4:58 a day. That compares to 4:11 for the homes that combine OTA with vMVPDs and 3:26 for OTA homes with one SVOD subscription.

In the report, 68% of OTA viewers say they speed less than $100 on TV services. Among all TV viewers 45% say they spend less than $100 on TV.

The majority of OTA viewers say they can access fewer than 20 channels, while most other TV viewers say they can watch more than 50 channels.

Nielsen said the top OTA markets are Albuquerque, Milwaukee, Kansas City, Phoenix and Oklahoma City.

Austin is the 8th ranked metered market in OTA penetration, but is the No. 1 market for OTA homes with an SVOD and vMVPD service at almost 7%. Given Austins reputation as a young, growing city, and the recent transplant of Tesla, it makes sense that this OTA segment is so large, the report notes.

News is important to OTA consumers. They also watch a lot of weekday daytime TV, according to Nielsen.

OTA viewers are an important segment of the media landscape as there is less concern for advertisements than other TV consumers. Ad-free and skipping ads features were at the bottom of the list for all TV viewers when choosing a TV service, but within the OTA segment, only 1 in 3 found these attributes 'extremely or very' important," the report said.

The bottom line: Broadcasters still have a lot to gain from the OTA universe, the report said. These consumers are still interested in staying up to date with news, less concerned with skipping ads, and practice a budget-conscious lifestyle. Couple that with diversity, family status, increased HH income, and media savvy, and that makes OTA audiences a key cog in the media wheel of the future.

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"A Prayer For The Ukrainians" Single Cover

ATLANTA (PRWEB) April 15, 2022

Ojeda Penn is no stranger to voicing his feelings through his music when it comes to socially conscious awareness. His voice comes through his fingers reaching for the heart that hears its understanding for change. A Prayer for the Ukrainians is a testament of heart that we all can relate to and join in together as we witness the demise of a country so loved, says Jaijai Jackson of the Not Just Jazz Network.

Ojeda Penn has been a pioneer as a socially conscious artist who believes in addressing social change through his music. With compositions such as "Martin and Malcolm", "Matthews and Collette", "Feelings From A Far", "Trayvon's Lament", "Je Suis Charlie", there is no wonder as to why he would pen a prayer for the distressed families and soldiers fighting for their democracy in Ukraine. His video World Peace goes hand-in-hand complementing the hearts-cry for peace and unity.

I wrote and recited the Prayer for the Ukrainians for the brave Ukrainian people because I admire people who put their bodies in harms way for their beliefs. Also, the Ukrainians are fighting for democracy like we are in America says Ojeda.

Penn continues to create new and inspiring music for the masses showing his evolution as an artist. He has combined other genres of music with Jazz including blues, funk, reggae, rap, and now hip-hop. With J-Hop he is combining jazz instrumentation, melodies and solos over-beats with known hip-hop elements. He was the first artist to record a rap song on the horrors of Apartied titled, "South Africa in the eighties.

He has always stroved to evolve as an artist and continues to do so while delivering his own concepts and style of music. His warm harmonies and progressions can remind you of Earth, Wind, and Fire. He has also been compared to Herbie Hancock and McCoy Tyner by others and humbly welcomes the comparison. Having his own voice, style, and sound, he continues to be inspired by life itself. His quest is to feel that safe place within when he puts his fingertips to those keys.

My music defines me as a human being. Music tells me who I am, and how I should feel about myself. Music centers me and affords me a much-needed vehicle to express my very personal feelings in an arena where its safe states Penn.

Once again, he creates music that is intended to inspire us all to be better people and to exude more compassion. The warmth of his music helps to deliver a musical message of love and harmony.

Enjoy Ojedas feature on the Not Just Jazz Network at http://notjustjazznetwork.com and be sure to check out his new website at http://ojedapennexperience.com to purchase A Prayer for the Ukrainians and to learn more.

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On the Not Just Jazz Network: Pianist Ojeda Penn launches a new website with his new single A Prayer for the Ukrainians a socially conscious piece...

April 18, 2022 Company News

2 years from the launch of Visual GPS, iStocks creative insights platform, research shows an evolution of consumer commitment towards having a sustainable lifestyle

New York April 18, 2022: Ahead of International Earth Day, iStock, a leading ecommerce platform providing premium visual content to SMBs, SMEs, creatives and students everywhere, has released research revealing that 93% of people surveyed are personally practicing sustainability, this number peaked in the Spring of 2021 (at 95%), when governments from over 30 countries pledged to reduce greenhouse gas emissions by 2030 at the 2021 Leaders Climate Summit, organized by US President Joe Bidens administration.

For the past two years, iStocks creative insights platform Visual GPS, a trusted source of visual guidance within the creative community, captured findings that indicated a level of consistency in peoples commitment towards living a sustainable lifestyle, showing percentages above 90% since the summer of 2020 to 2021. The research has captured the consumer sentiment of over 10,000 individuals around the globe every four months since November 2019.

When breaking down what this commitment looks like, results showed recycling is still considered the most prominent way for consumers to make a positive impact on the planet (66%), followed by reusing, repairing, buying second-hand, using eco-friendly products, and making their homes energy efficient (44%). The lowest interest is on stopping the use of single-use products and making transport choices that reduce the use of gasoline/petrol/diesel (34%). Only a few (11%) suggested joining associations or advocacy groups or donating to causes or charities that support sustainability and the environment as a way to show support and commitment to protecting the planet.

However, while people increasingly believe theyve madepersonal progress towards living a more sustainable lifestyle, two thirds (66%)say their government could be doing more to combat climate change, with onlyone-third (34%) confident that their government is doing everything in theirpower; 73% believe businesses should take the lead if the government fails to.

After the launch of Visual GPS two years ago, we have learned that consumersare expecting businesses of all sizes to take responsibility for improvingclimate conditions, said Dr. Rebecca Swift, GlobalHead of Creative Insights at iStock.Our research also shows while consumers arecarrying out some positive actions in their day-to-day lives, they still lackunderstanding of how such important issues like climate change, impact theirdaily lives. This represents an opportunity for smallbusinesses and entrepreneurs to show their communities how they are committed to sustainability, how they can supporttheir customers be more sustainable via their offerings and demonstrate the benefits of having a more sustainablelifestyle.

To support businesses communicatearound sustainability across their marketing channels, iStocks visual expertshave shared three takeaways to keep in mind:

Rethink representations of sustainability: once symbolized by polar bears, solar panels, and icebergs, sustainable imagery is now evolving to include new visuals that feel more impactful for the modern consumer. Although well-known sustainable imagery still proves popular, its a good idea to also include visuals that arent as obviously tied to the sustainability movement, but still signify it for your more discerning customers.

Make conscious, eco-friendly choices: research says 79% of consumers are actively trying to reduce the amount of plastic they use and 53% of them only buy from brands that make an effort to be eco-friendly. Make sure youre meeting modern standards of sustainability by rethinking how you choose images and videos for every project. Include details such as reusable to-go cups or metal straws to convey your commitment to sustainability and show that youre taking a thoughtful approach in your environmental efforts.

Help consumers overcome present-day fears by visualizing a sustainable future: although 46% of consumers know that they should care more about the environment, that feeling is trumped by convenience. By using aspirational and future-facing imagery, you can support their sustainable efforts and make them feel like they can make a positive impact on the world. Show a wide range of visuals that portray environmentally aware choices, ranging from small lifestyle changes to industries investing in new, innovative technologies and initiatives thatll lead to sustainability on a large scale. Consumers are twice as likely to agree that a brand is committed to sustainability if they show how people are working and doing their part towards creating a more sustainable future.

For some visual inspiration for representing sustainability, visit here and to explore more sustainability-inspired imagery and video, visithttps://www.istockphoto.com/.

Image credit: blackCAT/iStock

iStockVisual GPS

Getty Images Partners with Epson as Technology Provider for the Digitization of HBCUs Historical Archives Getty Images Named Official Photographer for National Urban Leagues 2022 Heartland Tour

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Changing palettes, new formats of retail and evolving gen-z and millennial values can only mean one thing the evolution of shopping as we know it. Vogue chats with the new wave of Indian fashion-tech entrepreneurs that are on a mission to build businesses that are planet-friendly, community-first and tech-enabled.

If youve spotted this season's bags on several cool girls in London, theyre likely loyal consumers of By Rotation, or proud rotators as theyd call themselves. Founded in 2019, and recently the recipient of a $3M seed Funding, By Rotations Eshita Kabra is laser focused on scaling. By Rotation is a leading social fashion rental app in the UK and globally, eventually that is changing the way we consume fashion by enabling the sharing of wardrobes. With their core values grounded in sustainability and community, the users are making conscious choices for their wallet, their wardrobes and the planet.

After researching the global fashion rental landscape and discovering the impacts of textile waste in her homeland of Rajasthan in India, Kabra set out to create a self-sustaining community of fashion lovers who could rotate what they owned with each other. Community is at the heart of By Rotation and we love watching it grow. As the app is peer to peer, there would be no By Rotation without our loyal and supportive community who are constantly sharing, rotating and listing their wardrobes.

We are a purely digital P2P platform and very tech-first fashion rental app, having invested considerably in our technology which has solid in-house expertise in machine learning and development. The beauty of this is the ability to speak directly to other fashion aficionados about their items, discuss the sizing and fit, and being able to follow them and keep up to date with their newest listings.

Taking By Rotation global and becoming a household name for sharing fashion. Wed love to have local communities in every corner of the world, and enable them to self-sufficiently rotate their wardrobes amongst each other.

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3 Indian fashion-tech entrepreneurs you need to know | Vogue India - VOGUE India

Chef Roy Choi immigrated from Korea to the U.S. as a young child and says growing up in Latin communities in Los Angeles helped shape his love of Korean-Mexican fusion. (Photo: Stella Artois; designed by Quinn Lemmers)

Because food connects us all, Yahoo Life is serving up a heaping plateful of table-talk with people who are passionate about what's on their menu in Deglazed, a series about food.

Celebrity chef Roy Choi is all about food that feels like home: simple delicious dishes that are the best in their class. Choi, who stars alongside actor Jon Favreau in The Chef Showand iscredited with being one of the fathers of American food truck cuisine, believes food should be intentionally crafted and memorable, and the notion began for him practically at birth.

"Food has been an integral part of my life my whole life ever since I was born," the 52-year-old founder of Kogi Korean BBQ, a fleet of Korean-Mexican fusion-serving food trucks, tells Yahoo Life. "I don't think I ever even had baby food growing up. I always had aunties in my house my house was just always in motion, whether it was pickling or fermenting or slow cooking or roasting it never stopped."

"My whole house was like a sourdough starter, always bubbling and evolving," he adds. "I guess for me, things are always in progress or in motion, whether that's a metaphor for life or my cooking itself."

As a young child, Choi and his family immigrated to the U.S. from Korea, an experience that wasn't always easy for him. Growing up, he says fitting in was difficult, but food helped his family form bonds with others.

"Being early immigrants in this country and for new immigrants today it's hard sometimes to fit in," Choi shares. "You have to navigate your whole existence while being ostracized and facing racism, prejudice, misunderstandings and language barriers ... so you endure the week to get through life and pay the bills. But outside of work, you can have the weekend to be your silly self, your family self."

Choi recalls as a child, it was this silly family time revolving around food that helped him feel at home and find a true sense of belonging and community.

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"One of our traditions we created here in America was going to the park every weekend to have our own little potluck picnics," he recalls. "It was a chance to be with others going through the same shared experiences and cook foods that reminded you of home."

"A lot of people think immigrants don't miss where they immigrated from, but that's not true," he continues. "So for us, we cooked to bring back those memories and battle that homesickness for where we came from. That was one thing we would always do: cook for each other."

Today, it's easy to see Choi's unique background a Korean immigrant living in Latinx communities in Los Angeles, Calif. has helped shape his journey as a chef.

"The taco is basically a yearbook portrait of my life," Choi says. "Korean and Mexican food were a natural expression and evolution of my immigration, because we moved to LA which is basically a Latino neighborhood. I was influenced by what was around me and mashed them together."

Choi still finds inspiration from the restaurants he grew up visiting. "My favorite restaurants growing up were not as we traditionally think of restaurants, but trucks and stands and shops within markets, or stands within markets," he shares. "Tacos, soups, stews, Koreatown, old-school hamburger joints: There's a very specific style of LA food late night food, little 'mom and pop' restaurants, Korean restaurants, taco trucks all melding at an intersection of foods that represent what I try to cook in my own food today."

The food Choi craves food is not necessarily elegant or complicated, but food you truly want to eat where every element is as thoughtfully prepared as it can be a concept he's bringing to his latest project.

Choi recently partnered with Stella Artois for "Frites Artois," a collaboration celebrating the beloved French Fry. (Photo: Stella Artois)

The Stella Artois "Frites Artois" program is a collaboration between Choi and his favorite beer. It's also a celebration of a simple-but-classic culinary delight: the beloved French fry.

"This program is perfect for me because we're talking about simple foods that I love," he says. "I love French fries. I can't eat them everyday, so when I do, I try to make sure to get the best fries I possibly can. I don't like to ruin that one moment I have with a certain food I've been craving."

To elevate the standard fry for the campaign, Choi looked to what he believes are the best of the best fries from Belgium and France for inspiration. The result? A immersive traveling food truck experience featuring music, art, cold beer and dressed up fries topped with everything from "spicy creamy yummy sauce" to sweet and sour sauce made with fresh Thai basil.

"I was thinking OK, if someone could only have one, single French fry, what would I want that fry to feel like? To represent?" Choi says, adding that the Stella Artois "Frites Artois" program will head to different cities around the country, each with their own unique and locally inspired take on the humble French fry.

This project is just the latest in Choi's portfolio of food experiences that aim to share his love of food through memories, culture and comfort.

"I try to cook comfort food," he says. "I like to cook food I would want to eat at a certain moment or hour of the day," he says, "or that brings back a certain feeling."

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The Chef Show star Roy Choi says as a child, his immigrant family 'cooked to bring back memories and battle homesickness' - Yahoo Singapore News

Opinions expressed by Entrepreneur contributors are their own.

ESG is on everyone's radar, but many companies dont understand what is and isnt important about it or what to pay attention to.

Paul Washington leads The Environmental, Socialand Governance (ESG) Center at The Conference Board, a non-profit think tank that provides cutting-edge research, programsand access to expertise on corporate governance, sustainability, citizenshipand philanthropy.The Center has a membership ofover 180 public and private corporations with well over 1,000 actively engaged executives. Members receiveweekly alerts and access to a broad suite of world-class offerings, including multiplepublications as well as roughly 40 webcasts and podcasts on ESG topics that help improve individual, teamand enterprise performance. The Centers platform provides corporate leaders with the opportunity to have confidential discussions withother thought leaders and toaddress their most pressing challengeswith a global perspective.

I spoke to Washington to get his unique perspective on the state of ESG among corporations and whats next in integrating ESG best practices into how companies do business.

Related:HP CIO Ellen Jackowski Explains WhyESGIs Essential to Corporate Sustainability

There's so much information out there about ESG. Some is great, some not so much:

One of the challenges is that climate isnt talked about in human terms. People find that hard to relate to. You have to humanize the environmental side. Also, so much of what's said about climate change and the role companies play is conveyed with a scolding attitude. That's why we've suggested that if you're talking to your board of directors or trying to engage a company on climate, you talk about climate's impact on the company first, then about the company's impact on climate. The first is universal and gets them engaged on a human level. Then you can askIf that's the impact climate is having, what can we as a company do to help? This is something for everyone to be involved in, and you're not going to get it by lecturing or hectoring.

Companies often struggle with getting started, and consultants in the ESG space have often come from academia and nonprofits. They may not understand how companies work. They sometimes view companies as monolithic enterprises, but they're not. There are different departments, individualsand personalities, and you have to avoid only preaching to the converted to get other people on board. Even if you have advocates within the company, they need the tools and information to persuade and inspire others.

When and how did your organization begin engaging on ESG topics?

The ESG Center was formed in mid-2019, but The Conference Board has been focusing on these areas for decades. Its a successor to what was known as the Governance Center, which was founded in 1993, and The Conference Board was originally founded as a neutral convener in 1916 to address labor management strife, to address an S issue in ESG. It grew from there.

I think of todays iteration of the ESG Center as unique. Were a nonprofit, nonpartisan think tank serving both the business community and society. Were not writing long papers for an academic audience, nor do we write partisan papers. Were here to provide trusted, actionable insights for our members, for the business community at largeand for society. Our secret sauce is that people trust us.

We also have global scope and scale and multiple disciplines. We're in Europe and Asia as well as in the U.S., and ESG Center is just one of several think tanks at The Conference Board. When you combine all that we bring to the table great research capabilities, databases, survey capabilities and bring our members and others together, we create practical insights that you literally cannot get anywhere else in the world.

For example, The Conference Board published a report in November on what the shift from stockholder to stakeholder capitalism means to the C-suite. We not only conducted an empirical survey of executives around the globe, but then convened CEOs, generals counsel, CFOs, chief communications officers, chief strategy officersand others to talk about what it meant for them in practice. It's a cutting-edge report that provides very practical business insight.

We also conducted a round table on the intersection of sustainability, compliance, and risk management. We had 168 attendees around a big virtual table, and the key takeaway was that there are factors causing these areas to come together. Whether it's supply chain issues, human capital, or climate, you need distinct perspectives of compliance, risk managementand sustainability brought to bear. You want convergence, but you don't want to lose the distinct nature of each of those areas. Like any good relationship, you have to know where there's common ground and where there's divergent ground. You can't just paper over differences. You have to understand them because those differences are often strengths.

Related:WhyESGConscious Companies are Resilient Companies

I particularly admire that youre bridging industries and functions. Thats a much-needed departure from how a lot of consulting operates.

The ESG Center has 184 members. We span every industry, every category. The really interesting work is often done at the intersection. If you're just living in your own sustainability bubble and not talking to people at different levels and in other disciplines, youre not going to have the same impact.

One of the things were working on is trying to understand where the sustainability function is located in organizations. What have you found?

Our report,Organizing for Success in Sustainability, provides survey research showing where the function sits in Europe and in the U.S., as well as based on the size of the organization. It provides really good insights regarding who it reports to, how large it isand even how a small organization can transform a company if they do it right.

Sustainable organizations will evolve over time. The ideal is where the sustainability function is embedded in the business and provides a coordinating goal, but it can sit in a lot of different places.

Theres been an evolution from sustainability, from the CSR wave, to ESG. Are we moving to a comprehensive overtaking by stakeholder capitalism? Or is ESG just another stage on the way to something else?

I think there are two trends. The first is the shift from stockholder to stakeholder capitalism. Where companies previously focused on customers, employees and others as a means to an end for creating profits for shareholders, with stakeholder capitalism they care about the welfare of other stakeholders as a legitimate goal in and of itself, and every company will decide where it wants to be along that spectrum. We published a report in November showing that 90% of global C-suite executives believe that shift is underway, and 80% believe it's underway at their company.

Along with that is a shift to ESG over sustainability. As you're serving different constituencies, companies are addressing a broader array of environmental and social issues. The two shifts thus involved both the who and the what. These trends are both significant and durable, and its the third great wave in governance. The first occurred after Enron and WorldCom collapsed and placed a focus on board accountability. The next was after the financial crisis, which focused on shifting power to shareholders.

The stakeholder shift is being driven by investors. The people youd think have the most to lose are actually leading the way. When you've got 30% of the S & P 500 held by the same top 10 institutional investors and they're focusing on systemic risks, they're thinking like and about stakeholders.

Are most companies at the same stage and place in terms of progress?

Companies go from compliance, to meeting basic expectations, to focusing on reducing risk beyond expectations, then to lowering costs. The final phase is showing leadership and seizing opportunities. Most companies we deal with are beyond pure compliance. They're grappling with how to meet investor and customer expectations, how to mitigate riskand how to seize opportunities.

Companies will not be leaders in every area. They have to choose where they want to play. What theyre really struggling with is identifying the big risks they need to address and the big opportunities they want to seize. Integrating sustainability into strategic planning, financial planningand budgeting processes really drives both risk mitigation and opportunity capitalization. That's what companies are working on. Even advanced ones are still trying to refine their understanding. They may do a good job at risk mitigation, but they're still trying to identify opportunities.

TheOrganizing for Successreport examines the need to strengthen connections between sustainability, finance, and strategy. There's a strong connection between sustainability, complianceand legal in the U.S. but not in Europe. Both need to be stronger, because finance and strategy control are the essential planning and capital allocation functions needed to incorporate sustainability into those processes. The legal department also needs to be a collaborative, problem-solving partner. It can be very helpful in thinking through governance at both the board and management level, on how to actually seize opportunities, how to structure the board and the C-suite, and how to structure an internal sustainability steering committee. A good charter helps maximize collaboration between strategy, finance and sustainability.

What does good look like when it comes to implementing ESG strategies in organizations?

Good generally looks like a company that has thought through each of the main challenges and opportunities. There are six issues each company faces when it comes to sustainability:

What issues matter?

How to integrate sustainability into strategy and operations?

How to set and reward goals?

How to organize for sustainability at the board of management level?

How to tell the sustainability story to multiple stakeholders?

How to deal with the ESG industry the three Rs of regulators, reporting frameworks, and rating agencies?

Good means a company has been particularly effective on those first five and is complying with regulations but is not as worried about the rating agencies and the reporting frameworks. They may have used them as a starting point, but a company that's really doing well has figured out what matters. They've integrated their business. They've set reasonable and stretch goals. They've organized themselves sufficiently, and they're telling their story well. If they're hitting those five things and complying with the laws, that's a company that's succeeding.

Related:Predictions for 2022: Workplace, Tech, andESGPoints

What do you see as the next frontier in sustainability?

Creating a culture that provides rewards, punishments, expectationsand tolerance when it comes to behavior and where sustainability is built into your ethic.Finding a way to embed the notions of sustainability into your companys DNA so that your board, your C-suite and your broader workforce think and act with it in mind. Once that exists, you can really unleash creative energy. The solutions may need to evolve, but if sustainability is built into your culture, youll be able to respond and adapt.

Are most companies ready for this?

They may not be fully ready, but they're definitely recognizing that this is the next frontier. There's a lot of employee energy around it, and you see that in the world of stakeholder capitalism, employees are first among other constituencies. Customers obviously matter, but employees are driving a lot of what's happening. Theyre more than just activists making companies do stuff. Employers need to think of them as their sustainability resource.

Whats keeping companies from making progress?

One of the barriers is terminology and having a shared understanding of what sustainability is. The lack of common language within a company can be a barrier. You have to have a discussion of what terms are going to be used and what they mean. It seems silly, but if you use certain words, people's eyes glaze over. You want to use terms that people understand and can relate to in their business and frankly, in their human, individual capacities.

The other thing you really need is an environment of trust and collaboration with the board, among the C-suite, and among the employees so you can talk openly about areas that are existing strengths and discuss challenges too.

None of these issues can be addressed by a single function within the company. If you've got trust, collaboration, and a common language, when issues come up, they can be addressed. That doesn't just happen. It takes real work. If you tolerate people who don't collaborate because they do a good job in their own silo, it can derail the entire effort. One senior executive who's not on board can derail an entire organization.

Where do you see the most opportunities as we move forward?

There's an opportunity for entrepreneurswithin and outside of companies. In addition to doing a lot of good for society and the environment, theres a lot of money to be made in both the sustainability field and in risk mitigation. With the massive investment governments are making in climate and the focus on human health, I have a lot of confidence that if you present ESG or sustainability issues as business opportunities you can get a lot of firepower behind them and we can see a lot of progress. Companies need to move beyond their focus on systemic risk mitigation and focus on the alpha in sustainability. If you've got a culture that embraces it, your company will be an innovation engine in sustainability.

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ESG Is the Next Frontier a Conversation With The Conference Board's Paul Washington - Entrepreneur

Do you ever wonder about the goings-on behind the scenes of your favorite soap operas? And for many Americans, inclusivity and diversity matter, especially when it comes to entertainment-related representation. Its important now more than ever for on-screenactorportrayals and off-screen culture to align with a more inclusive perspective, too.

The Young and the Restlesscontinues as one of daytime televisions biggest shows. And inclusivity may play a role in that success. Although it hasnt always been the case,Susan Walters recently applaudedY&Rfor providing a supportive and very inclusive environment. And in her view, its that open-arms atmosphere that allows her to tell Dianes story really well.

Diane Jenkins hasnt made anappearance onY&Rsince 2011. When fans last saw her, she was played by a different actor and left facedown in water with a pretty busted cranium. But strap in because Diane number 2, asSoap Opera Digestcalls her, is coming in with Susan Walters reprising the role.

With more than a decade of ground to make up, and a complex story to weave in bringing Diane Jenkins back, Walters said she was more than ecstatic to jump back in front of the camera. She tells interviewers how much she loves this medium as an actor at her age. Were the moms, attorneys, the doctors. She goes on to say further that these types of characters dont usually have a full life. But in daytime television, they do, and Walters is reveling in her return.

Additionally, Walters talks about the nature of lifeonset ofY&R, citing that its very inclusive. She says everyone on staff has been more than welcoming to her, making it that much more of an adventure to embrace telling Diane Jenkins story the best way she can. She goes on to say, and theres a lot to tell.

While Susan Walters expressed her gratitude and appreciation for the diversity and inclusion among her peers on the set ofY&R, others have cited issues in the past. Taking a closer look at internal policies is common practice today, as executives look for new ways to make a conscious effort to include and involve all people. Looking at the evolution of the storylines on the soap, its clear efforts are being made.

The Young and the Restlesshasnt been afraid to weave diverse characters into their storylines. If youve been a fan of the show for a while, you can probably name a few of your favorite scenes and characters displaying as much. For example, Adam Newman once had a relationship with another man. In another storyline, fans cheered forTessa Porter and Mariah Copeland, preparing to tie the knot.

It wasnt too long ago that the shows producers and Sony took criticism for their lack of inclusivity.Soap Opera Networkreported in 2020 that Victoria Rowell was calling out the executives for systemic racism. She had also been vocal through a series of tweets, pointing out a lack of diversity behind the scenes and on-screen, citing poor Black representation among the actors, in the editing room, and at the executive level.

In 2020,Soaps She Knowsreported that CBS announced plans to address diversity issues in its production bothThe Bold and the Beautifulas well asThe Young and the Restless. The network officially committed it would invest 25% of its script budget to projects by people of color for the 2021 and 2022 seasons. Another mandate would enforce a minimum of 40% BIPOC representation.

For now, Susan Walters feels absolutely at home in her new role and her sentiments could signify a greater movement behind the scenes to embrace a more inclusive environment.

RELATED: The Young and the Restless: Diane and Phyllis Reignite Their Rivalry

Continued here:
Susan Walters Said 'The Young and the Restless' is 'Very Inclusive' - Showbiz Cheat Sheet

When I began to think about writing a mystery, I realized that I had two advantages as a veterinarian. The first was that my profession was already all about solving mysteries. Human physicians have much easier access to a broader range of tests and specialists, and, to make an obvious point, they enjoy the benefit of having patients who can talk. We vets are often forced to approach our medical mysteries with much more limited data and with subjects who are, at times, uncooperative. I cannot think of another profession that parallels detective work as neatly. Just the other day I was presented with a situation where one cat out of three in a household was pooping out of the litterbox, but the owners had no idea who the culprit was. And the cats werent saying. The solution involved rainbow glitter. Ill leave it to your imagination to fill in the blanks.

But its the second advantage that I want to talk about today: veterinarians know animals better than anyone, and animals can be compelling elements in crime fiction.

To begin with, animals can be used to increase the tension in a scene. Which cat owner among us has not had the experience of seeing their cat sitting rigidly, staring at what appears to be nothinga blank wall, a quiet room, an empty chair. Imagine that the detective has received multiple death threats and is taking them seriously this time because two witnesses have already been killed. Its perfectly quiet inside and outside the house. She double checks all the locks and windows and arms the perimeter alarm before getting ready to go to bed. But then she notices that her cat is staring intently down the hall. Maybe its nothing, but maybe its something.

The veterinary explanation for this behavior is that animals live in a completely different sensory environment than we do. They see things we cannot see. They hear things we cannot hear. They smell things we cannot smell. And they sense things we cannot sense. These may not always be important things, but theyre there, nonetheless. Humans arrogantly assume that the reality they perceive is the true and complete version of reality. How can this house not be empty? And this night not be silent? And this air not be odorless? But of course, all of this is just mediated through our senses and is necessarily limited, or we would become overwhelmed by the input. Evolution equipped us with what we needed, no more and no less. Different animals have had different evolutionary needs, and thus their senses are equipped differently, and their experience of the world is different, sometimes very different.

Animals, especially dogs, are also very attuned to peoples emotions, far more so than most humans are. This is because emotional expression is their primary means of communication. We have glossed all of that over with our sophisticated language, yet we still feel a little prickle of discomfort when someones words dont quite match their facial expression. We may only be barely conscious that something is a bit off, so, to our detriment, we trust the words. Dogs, on the other hand, ignore the words, when its not a command directed at them, and only listen to the body language. They are fully conscious of the persons true state and intent regardless of the monkey noises emanating from their mouth.

Picture the detective answering her office door. An unfamiliar man is standing there. He smiles and apologizes for bothering her, but he thinks he might have some useful information. He hopes hes not wasting her time. Can he come in? The detectives dog, a scruffy little terrier, sniffs the mans pant leg and bristles. The dog looks up at the man, takes a couple steps back, and flattens his ears. The man is embarrassed, saying that dogs normally love him. He tries to coax the dog, but the dog is having none of it. Has the dog picked up on something the detective needs to worry about? Or is this a red herring, and theres just a weird smell on his pants?

I also love how animals can be used to humanize people. For years Ive told any veterinary student willing to listen that our job is not an animal job that happens to involve people, but a people job that happens to involve animals. People of all kinds and from all backgrounds own pets, and there is something about being around an animal that encourages people to let their guard down, to be more real, more themselves, more human. The veterinarian is often witness to this transformation, and it is such a heartening thing. I have seen hardened bikers break down sobbing over their dying dog, and I have seen depressed elderly widows beam with delight at the antics of a kitten. Animals are always innocent, and innocence often brings out the best in people.

In crime fiction, this can be used to add depth to a character. Perhaps that detective who at first seemed to be so crusty and aloof and tough does have a soft heart in there somewhere when you see how she dotes on her pet. But it can also be used to throw the readers scent off. Emmanuel Kant said, We can judge the heart of a man by his treatment of animals. I love that quote. In fact, I had it stenciled on the wall above the reception desk in my clinic. But Im sad to have to report to you that it is nave. Adolf Hitler loved his German shepherd, Blondi, and by all accounts treated her extremely well. He was also a vegetarian and used descriptions of the horrors of slaughterhouses to try to persuade the Nazi inner circle to join him. The mind reels. But back to our detective, we can imagine her narrowing down her list of suspects but hesitating because one important suspect was a fellow cat lover. He was so gentle with his cats when she interviewed him at his house. How could such a man be capable of such cruelty to other people? She crosses him off the list. Was she right? Was she wrong?

Finally, and you dont need to be a veterinarian to know this, animals add life and color and depth to any story. A world without them is distinctly lacking. You may not be able to put your finger on what is missing when you read a novel that never mentions an animal, but something is missing. The detective wakes to the sound of sparrows squabbling at the bird feeder. She is shadowed by a crow as she walks through the forest. She startles a rabbit when she sits down to think. She is watched by a deer when she slows down to look at a house. She hears a lonely dog barking across the street. She is greeted by her cat when she comes home. The cat arches its back, purrs, and rubs up against her leg. It doesnt matter what kind of day she had and what sort of bad people she had to deal with; her cat is happy to see her. The detective smiles. Humans are annoying and unreliable and dangerous at times, but her cat is nothing but love.

(If you havent figured out the rainbow glitter, the veterinary detective directs the owners to sprinkle non-toxic glitterit doesnt have to be rainbowon one cats food at a time, a few days apart, until voila, glittery poo reveals the perpetrator.)

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A Veterinarian's Perspective on Writing Animals CrimeReads - CrimeReads

Where does Violet Grey fit in? There's a lot to learn from the LA retailers content and community-driven strategy, says Rogers. Exceptional curation has set Violet Grey apart, comments Michelle Kluz, a partner in the consumer practice of global strategy and management consulting firm Kearney. Sephora and Ulta dont have that same level of curation any longer. By virtue of getting large, theyve had to become more mass. By contrast, says that Violet Grey has done an incredible job of tastemaking and creating relevant content.

Luxury beauty brands are excited to sell on Farfetch. Farfetch [has] a sizable audience of the most discerning Gen Z and millennial shoppers, says Alessio Rossi, executive vice president of Shiseido and Cl de Peau Beaut US and head of digital transformation for the Americas at Shiseido. We see an opportunity to create an exciting touchpoint for both existing and new consumers who appreciate design, product performance and are open to testing new ways to experience beauty.

I am always looking for ways to find and service new and existing customers in the most convenient and effective way possible. Farfetch invited me to be a partner skincare brand and I accepted, not because my business needs a new distribution partner, but because I dont like to follow the typical beauty industry marketing playbook, says eponymous founder Dr Barbara Sturm. While the cornerstone of my brand is proven science-backed solutions for skin health and wellness, every product innovation is based on fresh thinking and new ideation.I am excited to find an innovation partner in FarFetch to take my brand message to the next level.

Behind the scenes at Farfetch is a newly formed team including head of beauty Sophie Wayman, who joined the business in January 2021 after senior beauty merchandising roles at Sephora and Net-a-Porter, and Sophia Panych, named as head of beauty content in February after nine years at Cond Nast, most recently as deputy digital beauty director at Allure. Both will focus on reaching millennials and Gen Z shoppers, who already make up a huge percentage of Farfetchs customer base, according to Rogers. A dedicated makeup buying team and in-store beauty specialists have also been recruited at Browns.

Violet Grey founder Cassandra Grey plays a pivotal role in Farfetchs global beauty collective, a committee of industry experts and creative visionaries assembled to educate and inspire through sharing tips, advice and personal beauty stories on Farfetch and their own social media platforms. At launch, they number 16 in total, including makeup artists Erin Parsons and Isamaya Ffrench; hair stylist Jawara Wauchope; dermatologist Michelle Henry; cosmetic chemist Michelle Wong; and drag queen and performer Violet Chachki. Browns has also developed its own beauty community of experts and enthusiasts. These are great people we identify with. We want to be able to utilise their expertise and they also talk to a different consumer, says Browns buying director Ida Petersson.

A global beauty community platform is also being launched, enabling potential customers to create a profile with their age, location and a custom biography detailing skin type, hair texture, skin and hair concerns and makeup and fragrance preferences. Users can leave reviews, post tutorials, provide advice and find inspiration. They can also track community points they have earned, enabling them to achieve three different statuses fan, expert and pro with a variety of benefits and discounts.

Link:
Farfetch wants a slice of the beauty business. Heres how - Vogue Business