The makers of the viral 2015 Organic Effect video, which claimed that switching to an all organic diet can eliminate pesticidesfrom the body, are no longer allowed to promote the video or its claims, ruled the SwedishPatent and Market Court on July 3rdfollowing three days of hearings in mid-May. The Coop chain of Swedish grocery stores must not use the video or makeunsubstantiated claims about organic and conventional food or pay a fine of one million Swedish Krona (about $120,000 USD). The Swedish Crop Protection Association (Svenskt Vxtskydd), a trade association of nine Swedish crop protection companies, filed the lawsuit [in 2016], citing misleading and inaccurate advertisement.

The Organic Effect video totally [omits] the crucial fact that organic farming does use pesticides, albeit different than the ones used in conventional agriculture. Even though the pesticides used in organic farming tend to be naturally derived, whether a substance is synthetic or natural in origin, in and of itself, has no bearing on its toxicity or environmental impact.

Further,as Switzerland-based biologistIida Ruishalme pointed outat herThoughtscapismblog, the video left out information that conflicted with the videos shaky pro-organic assertions.

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion, and analysis. Read full, original post:Organic Marketers Take Note: Makers Of Misleading Viral Organic Effect Video Lose Lawsuit

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Swedish court: Coop grocery chain 'misled' consumers by claiming organic food safer, healthier - Genetic Literacy Project