April 24, 2017

David McInerney, co-founder of Fresh Direct, a leading online fresh food grocer delivering directly to the doors of consumers in greater New York, New Jersey and Connecticut metro areas, has been announced as the fourth keynote presenter for the Organic Produce Summit 2017 in Monterey, CA.

Fresh Direct is recognized as one of the pioneers in e-commerce/direct-to-consumer delivery, starting in 2002 by offering fresh food and comparatively lower prices directly to consumers in high-density metro areas in the Northeast. McInerney and his team spend more than half the year travelling around the globe to learn, investigate, explore and taste fresh food.David McInerney

Understanding what were eating and whos growing it are the most important yet often forgotten details when it comes to what we put in our bodies, McInerney said in a press release. To meet and talk with those individuals and companies growing organic fresh produce and marketing it to consumers across the globe is truly an honor.

Fresh Directs McInerney rounds out an engaging series of four keynote presentations at OPS 2017. In addition to McInerney, attendees will hear from noted dietician and author Ashley Koff; Dennis Hoover and Erica Helton, the co-founders of The Organic Coup, Americas first USDA-approved organic fast food; and a Retail Roundtable presentation exploring the insights, opportunities and challenges facing retailers in the multi-billion dollar organic fresh produce industry. The three Retail Roundtable panelists are Dave Corsi, vice president of produce and floral for Wegmans, Heather Shavey, assistant vice president of global produce for Costco, and Chad Miller, vice president of produce procurement for Sprouts.

In addition to an informative series of educational sessions, we are thrilled with our line-up of keynote presentations. Our attendees will have an opportunity to learn from influential thought-leaders in three major areas of organic produce sales- retail, the up-and-coming foodservice sector, and the dynamic direct-to-consumer model changing the way all shopping is done," Susan Canales, director of operations for OPS, said in the press release. Our attendees will gain insightful and useful information on how leading companies are marketing organic fresh produce to consumers and the opportunities to drive sales into the future."

Canales also said only a very limited number of general registrations to OPS 2017 remain, with the event expected to sell out by the end of the month. The overall response and enthusiasm for OPS is unbelievable. We wish we had greater capacity to handle a larger audience, but we are confident the intimacy and energy of OPS 2017 will be unlike any other industry trade event," she said.

Further information about Organic Produce Summit 2017 is available at http://www.organicproducesummit.com.

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Organic Produce Summit names Fresh Direct co-founder as keynote presenter - TheProduceNews.com