Dive Brief:

Grocery retailers are pushing organic and natural sales because those products provide more revenue thanks to higher prices. Plus, with consumers looking to eat healthier,demand has never been higher.

According to the U.S. Department of Agriculture, organic products are now available in nearly 20,000 natural food stores and nearly 3 out of 4 conventional grocery stores. Produce makes up almost half of that.

Packaged Facts released a report that the organic and natural industry reached $69 billion in total sales last year, an 11% increase over 2015, and a 32% gain over the past five years.

Shoppers'interest in produce on the whole is skyrocketing. While stores should make organic produce available, they should also continue to stock lower-margin conventionally grown produce. Consumer research has shown some are confused about the benefits of natural and organic products and would rather buy conventional produce. Through signage and staff to provide information to shoppers, stores can work to educate shoppers on why they may want to choose organic products, as well as an explanation about what makes them different.

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How to encourage more organic produce sales | Food Dive - Food Dive