Growing the organic food market – Deutsche Welle
Posted: February 17, 2017 at 3:48 am
Organic food lovers, rejoice: it's Biofach week again. Biofach, the world's leading trade fair for organic products, is held annually in Nuremberg, Germany, a town in Franconia that was once the capital of the medieval "Holy Roman Empire of the German Nation."
From the time of the empire's founding by Charlemagne in the year 800 until its final dissolution by Napoleon in 1806, and fora century after that, the people of the empire - from prince to pauper - rigorously adhered to a diet composed entirely of organic food, nearly all of it produced at most a few miles from the point of consumption, with a minimal CO2-emissions footprint.
Nowadays, even the most conscientious participant incommunity-supported agriculture or the mostpatchouli-soaked, Birkenstock-wearing neo-hippie would have great difficulty meeting the standard of food localism and environmental correctitude that prevailed during Nuremberg's imperial glory years.
Back to the future?
Today, about 95 percent of the food sold in Germany - as measured by retail sales value - isn't organic. That's despite the fact that total organic food salesin Germany havebeen growing steadily for years. Sales growth has reached an impressive 10percent per annum over the last couple of years.
But most food continues to beproducedwith the help ofa variety of synthetic pesticides, herbicides, and fertilizers. The consequences, according to organic farmers and many environmental scientists, include depleted soils, reduced biodiversity, polluted waters, and inhumane treatment of farm animals.
These ducklings will live on a free-range organic farm
Princely prices prevent paupers partaking
Toda,y the princes of Europe often eat organic food, and the paupers generally don't. That's because organic food - called "bio"in Germany - is more expensive than food produced using lower-cost "conventional"farming systems.
"Bio"products typically cost anywhere from 15 to 100 percent more than non-organic, according to Alexander Beck, an organic farmer whoheads upGermany's Association of Organic Food Processors.
Lifestyle, cultural and educational background help determine whether or not people buy organic food; price isn't the only factor. But it isthe dominant factor, and one that is not likely to change, according to some industry insiders at Biofach.
Organic food is unlikely to break out of the5-per-cent niche product category, to achieve a market share of 25 percent or more, unless "bio"becomescheaper than conventional food, according toKatharina Reuter, managing director of UnternehmensGrn e.V., a national association of green businesses in Germany.
"Pesticide bananas have to be more expensive than bio-bananas," she told DW. "That's the long and short of it."
In Reuter's view, conventionalfood has become absurdly cheap -but only because its prices don't take environmental or health costs into account: "If true cost accounting were applied, conventionally produced food would be more expensive than organic food."
Organic farmer Beck saidthat what's needed is changes in prices of farming inputs, in line with "true cost accounting."Among other things, thiswill mean putting a price on pollution and making sure polluters - rather than society - pay that price.
Organic farming is a worldwide trend - Delowar Jahan in Bangladesh encourages fellow farmers to take it up organic
Pricing inputs right
Beck pointed to the water quality issues associated with Germany's vast pork production industry, which he said produce about 30 percent more pork than the country can consume - "and from a health perspective, people eat far too much meat anyway," he added.
Too many pigs concentrated in feedlots generateconcentrated wastewhich pollutes surface waters, with rains washing the pollution into streams and lakes. A price per tonand hectare could create incentives to avoid this.
Similarly, a price per tonof fertiliser could incentivize farmers to avoid over-application of fertiliser, which also pollutes waters as well as harming soil ecosystems.
"However, for some things, like ensuring humane treatment of farm animals, financial incentives aren't really workable, and we need straightforward regulations," Beck said.
The organic framework in Europe takes into account soil health, animal welfare, and safeguarding biodiversity
Reforming subsidy systems
As things currently stand, Beck and Reuter explained, explicit funds through the European budget subsidize conventional agriculture by paying farmers a flat amount per hectare of farmland. The European Union's enormous agricultural subsidy budget should be reallocated to pay farmers for improved farming practices instead, they think.
Another possible source of subsidies for organic farming could be raised by applying a flat surcharge, or "environmental user fee"of a few percent of the retail price on all conventionally produced food, with the proceeds collected into an organic farming fund used to help conventional farmers to shift their operations to organic methods.
Beck and Reuter both said that if the right combination of regulatory reforms and financial incentiveswere put in place, farmers would naturally shift to organic farming, because when costs are no longer externalized,overall itcostsmore to produce food conventionallythan by organic farming methods.
Lobbyists in the meat industry don't want non-meat sausages, like the organic, vegan ones pictured here, to be called "sausage"
Lobby power
But even though organic food and animal welfare lobbyists have tried for years to promotefinancial incentives and regulations for organics, progress has been limited.
That's because the huge majority of farmers remain invested in existing non-organicfarming systems, whose lobbies have effectively opposed most proposed changes, Beck said.
Moreover, conventional farmers are afraid that if Germany toughened regulations, for example to require chicken and pig farmers to create more humane conditions for their animals, they'd be at a competitive disadvantage compared to producers in other countries.
That problem could be solved with import restrictions -but any restrictions would conflict with freetrade agreements. These, in turn, are based on anassumption thatunhampered free trade is an inherently good thing.
Although this idea is shared by most European economists and policy-makers,it'scontroversial in other quarters, especially withregardto food supplies.
A different labeling system could help too, according to Reuter.
"Really, in future we want to see a situation in which organic food is normal and unlabeled, whereas food produced with synthetic pesticides, herbicides and fertilizers, or with inhumane methods, would be labeled."
"'Conventional' bananas would be labeled 'pesticide bananas,' and organic bananas would just be ... bananas."
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Growing the organic food market - Deutsche Welle
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