SAN RAMON, CA--(Marketwire -08/08/12)- Reply!, the leading provider of locally-targeted consumer traffic, today announced the expansion of its Marketplace to include two major online categories -- education and insurance. The company's advertisers can now purchase education and insurance prospects on a cost-per-Enhanced Click or cost-per-lead basis. The company's Marketplace, which already serves many of the world's largest companies and brands in the automotive, real estate and home improvement verticals, offers unparalleled targeting and pricing controls.

The company also announced today that it has hired two industry veterans to lead teams focusing on education and insurance. Rod Pasion, who has joined Reply! as the Director and GM of Education, most recently led the National Accounts Team at ClassesUSA. Hunter Ingram, who has joined Reply! as the Director and GM of Insurance, was previously CEO of HometownQuotes, a pioneer in the insurance vertical.

"We are excited to have Rod and Hunter on the team and leading our efforts for the education and insurance verticals. In the short time they have been with us, we have made great progress developing these categories within the Marketplace," said Sean Fox, COO of Reply!, Inc. "Through this expansion, we've applied our patented technology platform to many diverse verticals and will continue to do so until all major local categories are available on the Marketplace."

About Reply!, Inc.Reply!, Inc. operates the leading marketplace for the acquisition of locally-targeted online consumer traffic. Reply!'s platform provides advertisers of all sizes with a simple and scalable solution for locally-targeted marketing. Reply! owns and operates many destination sites including iMotors.com, Contractors.com and MerchantCircle.com, which is the largest online network of local business owners in the nation with over 1.3 million member merchants and 15 million monthly local consumer visits. To learn more about Reply!, please visit http://www.reply.com.

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Reply.com Expands Marketplace to Include Education and Insurance Categories