Video Link: https://www.youtube.com/watch?v=prTThtgMBRw

04-02-2012 08:13 The focus in LIS 7491: Data Analytics is on the key areas of information analytics used by data librarians: quantitative statistics, social network analysis, and data mining tools/techniques. You will be employed by organizations competing in the Information Age. Rapid change, incomplete but voluminous data, and complex, turbulent, competitive dynamics characterize the Information Age. LIS 7491 introduces the graduate student to the use of data analytics, social networking analysis, customer relationship management principles, and quantitative methods that can be used to generate insights and market library operations. Your independent research should focus on generating insights and making strategic recommendations.

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LIS 7491: Data Analytics - Video