Aldi has launched its own Majestic-style wine education scheme.

The discounter has unveiled an online Aldiploma it claims will help shoppers better choose wines suited to their palate.

The course consists of six online modules and video tutorials starring its Mistress of Wine, Sam Caporn.

Aldi was known for its affordable, great-quality wines so this creates the perfect platform to help consumers try new things and gain the perfect introduction to the world of wine, said Caporn.

Aldi cited a survey of 2,000 drinkers by agency Sapio, which reported 63% of respondents were baffled by supermarket wine aisles, while 92% said they had bluffed about having greater wine knowledge to impress others.

It comes just weeks after the more upmarket Majestic Wine made headlines with the launch of wine fitting stations across its store estate. Customers can sample eight wines to develop a wine profile Majestic will use to recommend wines more accurately suited to them.

Majestic is giving away a free bottle to all existing customers who take part.

Read the original here:
Aldi to offer shoppers 'Aldiploma' online wine education - The Grocer