We classify Candy Crush Saga as belonging to the 'Puzzle - Match 3' sub-genre within the main 'Puzzle' genre.

More specifically, this is defined as follows: 'In Match3 puzzle games players match board pieces together to clear them from the board and complete various level goals'.

Other examples: Toy Blast, Gardenscapes

Top Three Motivational Drivers

These people like to experience a sense of accomplishment through solving puzzles and brain teasers of several kinds.

These people express themselves through visual customization and decoration or characters, items or buildings and showing it to others.

These people like to experience a sense of completion through achieving different milestones and thresholds, each more demanding than the last.

Top Three Player Archetypes

Thinkers enjoy playing games for the occasional brain teaser or other cognitive challenges to take their mind off other things. Being able to solve puzzles successfully gives Thinkers a high sense of accomplishment and draws them to the world of gaming time and time again.

Skill Masters are always on the lookout for ways to become better and better in any game they pick up. They see the hard difficulty and steep learning curves as appealing rather than repelling qualities. Skill Masters are passionate about improving and honing all aspects of their gameplay and gain satisfaction when others acknowledge their high level of skill.

Kings of the Hill prefer games with a high degree of competition with other players. For this player type PvP-action is the best (and often the only) way to get the most satisfaction out of gaming. Kings of the Hill enjoy the sense of power resulting from competing against friends, acquaintances or random people and then outwitting, outmanoeuvring and outlasting them.

Top 3 motivations Candy Crush Saga fulfils better than the genre average

These people like to experience a sense of power by competing against friends, acquaintances or random people while outwitting, outlasting and outmanoeuvring them

These people like to experience a sense of togetherness through working together with friends, acquaintances or even random people while achieving goals and milestones as a team.

These people like to experience a sense of accomplishment through solving puzzles and brain teasers of several kinds.

Some motivations Candy Crush Saga fulfils less than the genre average

Much like Fortnite, Candy Crush Saga maps very well to the genre average with no clear areas where it significantly falls behind with its motivational mapping.

The most significant differences are:

Summary

For any mobile game developer, gaining insight into their players key drivers and motivations is essential to help drive the continued success of their game.

This applies from initial launch and testing through to the games ongoing development. As new gameplay trends emerge, such as greater social features, battle passes and hybrid genres, developers must be able to monitor whether or, not their game is still delivering what the audience is looking for.

The field of player insight and motivations is a new one in mobile game analytics. Still, it now means that developers have even more tools at their disposal to ensure that their games keep their audience engaged by delivering new and exciting experiences for years to come.

Read more from the original source:
Analysis: Player motivations in three top grossing US iPhone games - Pocket Gamer.Biz