Snap has announced new solutions, programs, and content partnerships for advertisers to connect with Snapchats audience.

The company revealed a series of augmented reality (AR) and machine learning (ML) tools to help brands and advertisers engage users on the network with interactive experiences.

With AR Extensions, Snap said it will be enhancing the way Snapchatters experience ads, enabling advertisers to integrate AR Lenses and Filters directly into all of ad formats, including Dynamic Product Ads, Snap Ads, Collection Ads, Commercials, and Spotlight Ads.

Advertisers can showcase their products and IP and share their branded world with Snapchatters through augmented reality directly through their ads.

Snap said it has been investing in Machine Learning and automation to make AR asset creation faster and easier and the company is now able to reduce the time it takes to create AR try-on assets at scale and help brands turn 2D product catalogs into try-on experiences.

With ML Face Effects, marketers can now create branded AR ads with Generative AI technology that allows custom-produced Lenses. This enables brands to generate a unique machine-learning model quickly, create realistic face effects, and generate selfie experiences for Snapchatters.

The company has evolved its 523 creator accelerator program by partnering with award-winning actress, writer, and producer Issa Rae and her branded entertainment company Ensemble to help brands partner and produce content with 523 participants. Ensemble shares our mission to amplify the stories of creators from underrepresented communities. Together, well empower this years 523 class of storytellers while providing brands with opportunities to collaborate directly with them.

Snap has announced a number of sponsorship opportunitie. For NBCUniversals Paris 2024 Olympic Games, Snap has partnered with the company to bring its world to the summer games. For the first time, some of Snaps popular creators like Livvy Dunne, and Harry Jowsey will be in Paris to bring new perspectives, reporting from the events in their unique voices.

There will also be new AR experiences produced by Snaps in-house AR team, Arcadia, so the Snap community can immerse themselves in NBCs coverage, as well as daily shows from NBC featuring the most exciting highlights from Paris.

Snap said it is also continuing it longstanding partnerships with the NFL, NBA, and WNBA, to provide official content across Stories and Spotlight for our community.

The company is launching the Snap Sports Network, a sports channel within Snapchat that will cover unconventional sports, like dog surfing, extreme ironing, water bottle flipping, and others.

Snap Sports Network is a new kind of content program that brands can leverage through sponsorships and product integrations. The launch partners include e.l.f. and Taco Bell, said Snap

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Snap Announces new Augmented Reality and Machine Learning Tools for Brands - Branding in Asia Magazine