A survey recently conducted online by professional coaching network Life Coach Directory, has revealed that the most common reason for a client to seek health coaching is for weight loss.*

Camberley, Surrey (PRWEB UK) 9 October 2012

Overcoming unhealthy eating habits that have manifested over a lifetime is sadly not a simple case of eating less and exercising more. Half the battle is finding the motivation to begin, and the other half is keeping the progress going.

During the past decade the fad diet concept exploded, with many individuals seeing them as the answer to their weight woes. Think cabbage soup, fasting, low-carb and low-calorie fad diets such as these pledge to make you lose weight fast but in the main dont produce sustainable results.

We should know by now that if something sounds too good to be true, it usually is, and any diet that promises a quick and effortless route to losing weight should set alarm bells ringing. There is no magic pill, and there is certainly no easy way.

Fad diets are often extreme, sometimes demanding avoiding entire food groups or surviving on only liquids. Whilst these radical rules might be fine for short bursts of time, they cannot be maintained on a long-term basis and could even lead to illness.

So if dieting is not the answer to long-term weight loss, what is?

Weight loss and a healthy lifestyle should always be a learning experience, and you she be able to walk away feeling confident and motivated that you can continue and sustain your progress independently. Weight loss isnt simply about changing what you eat; it is about changing your approach and attitude towards food.

It is for this reason that many individuals seek health coaching.

Health coaches aim to help individuals find the motivation needed to stick to their diet, even after the initial drive begins to fizzle out. It is not about trying fad diets or exploring the emotional relationship we have with food it is about introducing structure and attainable goals to motivate and prevent old habits from raising their heads.

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Weight Loss is the Most Common Motivation for Clients Seeking Health Coaching, Reveals Life Coach Directory