#1 NATIONAL AND INTERNATIONAL BESTSELLER

Jordan Peterson, has become one of the best-known Canadians of this generation. In the intellectual category, hes easily the largest international phenomenon since Marshall McLuhan. . . . By combining knowledge of the past with a full-hearted optimism and a generous attitude toward his readers and listeners, Peterson generates an impressive level of intellectual firepower. Robert Fulford, National Post

Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys into the many topics and disciplines he touches on. Its a counter-intuitive strategy for a population hooked on the instant gratification of ideological conformity and social media likes, but if Peterson is right, you have nothing to lose but your own misery. Toronto Star In a different intellectual league. . . . Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35 million views.He is fast becoming the closest that academia has to a rock star.The Observer

Grow up and man up is the message from this rock-star psychologist. . . . [A] hardline self-help manual of self-reliance, good behaviour, self-betterment and individualism that probably reflects his childhood in rural Canada in the 1960s. As with all self-help manuals, theres always a kernel of truth. Formerly a Harvard professor, now at the University of Toronto, Peterson retains that whiff of cowboy philosophyone essay is a homily on doing one thing every day to improve yourself. Another, on bringing up little children to behave, is excellent. [Peterson] twirls ideas around like a magician. Melanie Reid,The Times

You dont have to agree with [Petersons politics] to like this book for, once you discard the self-help label, it becomes fascinating. Peterson is brilliant on many subjects. . . . So what we have here is a baggy, aggressive, in-your-face, get-real book that, ultimately, is an attempt to lead us back to what Peterson sees as the true, the beautiful and the goodi.e. God. In the highest possible sense of the term, I suppose it is a self-help book. . . . Either way, its a rocky read, but nobody ever said God was easy. Bryan Appleyard, The Times

One of the mosteclectic and stimulatingpublic intellectuals at large today,fearless and impassioned. The Guardian

Someone with not only humanity and humour, but serious depth and substance. . . .Peterson has a truly cosmopolitan and omnivorous intellect, but one that recognizes that things need grounding in a home if they are ever going to be meaningfully grasped. . . . As well as being funny, there is a burning sincerity to the man which only the most withered cynic could suspect. The Spectator

Peterson has become a kind of secular prophet who, in an era of lobotomized conformism, thinks out of the box. . . .His message is overwhelmingly vital.Melanie Philips,The Times

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