Venture funds have historically counted on several types of limited partners or LPs for their own investing capital. One of these groups is institutional investors think pension funds, university endowments, hospital systems and the like. Another is corporations. A third bucket centers on wealthy individuals and often their family offices.

Its a fairly small universe, in other words, but two new initiatives, both announced this week and both very different, are looking to change the equation and could usher in similar efforts soon.

Arlan Hamilton came out with her news first. Hamilton is the founder of Backstage Capital, a venture firm focused on investing in startups founded by people of color, women, and members of the LGBTQ community. In short, diversity is at Backstages very core. But Hamilton, who is herself Black, isnt interested in funding diverse founders alone; she is also interested in enabling more people from diverse backgrounds including socioeconomically to invest in venture capital as an asset class.

Toward that end, earlier this week, on the private investing platform Republic, she opened a new fund that anyone including unaccredited investors could back under a Securities and Exchange Commission rule called Reg CF, or Regulation Crowdfunding.

Hamilton hit the upper boundary of what Reg CF allows an outfit to raise $1,070,000 within a 12-month period in what seemed like hours from 2,790 investors who were invited to invest as little as $100. But more could be coming. The reason why: that rule underwent a change in November under former SEC chair Jay Clayton, and will next month begin allowing outfits to crowdsource up to $5 million.

The process could be slowed down by the incoming SEC chief. President Biden has appointed former regulator and former Goldman partner Gary Gensler, who must now receive Senate confirmation. The new administration is also reviewing many of the measures moved along late in the Trump administration. If its all systems go, however, its easy to imagine more unaccredited investors being invited to fund other, and larger, venture funds soon.

Opportunity knocking

A second initiative this week has similar objectives to Hamilton bringing more diverse investors into the ranks of LPs though it has a different approach and its targeting accredited investors only, which basically means individuals who are earning $200,000 a year and/or have a net worth of $1 million or more.

Launched by Acrew Capital a Palo Alto- and San Francisco-based early-stage venture spearheaded by veteran VC Theresia Gouw the firm revealed yesterday that its currently raising a traditional growth-stage fund with a twist. In addition to giving its current LPs a crack at investing in the new fund, it is also opening the vehicle up to more women, people of color, and underrepresented individuals who may not have had a chance previously to invest in a later-stage private vehicle.

The key here is Acrews emphasis on growth-stage investing. While more women and people of color are breaking into the ranks of seed-stage investing, it takes a long time to make money with early-stage funding. Meanwhile, growth-stage funds are more exclusive because the companies they back are closer to an exit typically. That makes them very appealing to institutions including mutual funds and hedge funds and doesnt leave much, if any, room for the kinds of individuals who Acrew now hopes to bring into the fold.

Like Backstage, diversity is in the DNA of Acrew, which Gouw cofounded with Laura Kolodny, Vishal Lugani and Mark Kraynak, colleagues from their previous fund, Aspect Ventures.

Its little surprise that the firm which says 88% of its overall team is female and 63% comes from underrepresented backgrounds would be the first to publicly focus on pulling more diverse angel investors, board members, and C-level execs into the world of later-stage deals.

Like Backstage, which gets fresh capital to invest through its new effort, the new effort of Acrew which focuses largely on fintech and cybersecurity, and which has a stake in the highly valued challenger bank Chime, among many others others is both inclusive and strategic.

As Kolodny explains it, a growing number of startups is focused on enhancing diversity in the board room, and having a diverse LP base of individuals who it can connect with interesting board roles is likely to work out well for everyone involved, from Acrew to the companies to its new LPs.

In fact, its an approach that Acrews partners hope wont distinguish the firm for long, says Kolodny. Our hope is that five years from now, a venture firm helping companies to add diverse independent board members and diverse executives wont be a unique strategy.

The hope, she adds, is [this effort] gets people to embrace a new standard around what is what is expected of venture firms.

Pictured above: the members of Acrew Capital who are part of its first growth fund, which it has dubbed its Diversity Capital Fund.

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Two new efforts could widen the pool of people investing directly in venture funds - TechCrunch