450k for trainers: why vintage fashion is the new smart investment – The Guardian
Posted: June 30, 2020 at 1:46 am
Handbag aficionado Cardi B with some of the examples fuelling the secondhand market. Composite: Christies, Back Grid, Bonhams, Fellows Auctioneers
If youve ever complained about the cost of new trainers, consider this. On Friday night, a pair of running shoes sold $162,500 (132,000) at auction at Sothebys in New York. Though these unique spike shoes were handmade in the early 1970s by Bill Bowerman, co-founder of Nike, theyre not even the most expensive trainers in the world. Those were sold at Sothebys last month: a pair of Michael Jordans Air Jordan 1s from 1985 fetched $560,000 .
These sales are part of a growing trend for traditional auction houses to sell fashion and streetwear. Many now sell skateboards as well as Picassos, and are setting up handbag departments alongside those for antiquities and old masters.
According to data analysts GlobalData, the secondhand market for luxury goods is set to be worth $51bn by 2023, compared with $24bn in 2018, and while plenty of this will be through dedicated fashion resale websites, venerable auction houses are getting in on the act.
Bonhams, founded 1793, holds its inaugural handbag sale in July. The lots include a Perspex handbag designed by Virgil Abloh for Louis Vuitton in 2018 and a 2019 Herms Birkin. Meg Randell is head of the handbag department, set up at Bonhams this year, and she says the luxury secondhand market grew four times faster than the primary market this year. Pre-loved luxury goods are huge in all sectors from auction houses to online, she says.
According to Randell, secondhand sales are driven by two factors. Some bidders want items you cant get new. For example, you cant go into a Herms boutique and buy a Birkin. Herms doesnt run a waiting list anymore, they only make them for friends of the fashion house. So theres a huge resale market.
For others, theyre looking for cheaper bags on the secondary market or bags from the last 20 years. At the moment, you see a lot of influencers on Instagram with Fendi Baguettes the It-bag of 2000 so theres a big market for those.
A report by Art Market Research published last week said that in 2019, 3,700 designer handbags sold for 26.4m at auctions around the world. Birkin handbags increased in price by 42% on average last year, while the average value of Herms Kelly bags have risen 129% since 2010.
While Christies and Sothebys also have established fashion and handbag departments, the latter has cornered the market on trainers since 2019. Their first auctions broke world records. Brahm Wachter, director of e-commerce Development, says Sothebys identified that the sneaker resale market was expected to grow to $6bn by 2025, and also noted how many collectors were out there. We wanted to try something unique, but stay true to our brand with our first sneaker auction, he says. In partnership with online streetwear platform Stadium Goods, we sold 100 of the rarest sneakers ever released, and at the time broke a record for the highest price, selling the 1972 Nike Moon Shoe for over $400,000.
Wachter says that trainers havent caused culture shock at Sothebys. In fact, two pairs are on view for sale at their New York headquarters a pair of What the Dunk skate shoes with a starting price of $12,500 and a pair of Air Force 1s Lux Anaconda, which start at $2,500.
Trainer collectors certainly have a reputation for obsession. Jordan Geller is the American collector who sold the two record-breaking pairs of trainers at Sothebys recently. He made the Guinness Book of Records in 2013 for having the worlds largest collection of Nikes, and at one point owned more than 15,000 pairs. Currently he has about 300.
Ive always viewed sneakers as art and its great to see other people feel the same way
Its difficult for me to put a value on my collection as I consider them priceless, he says.
Like all serious sneaker collectors, Geller identifies as passionate and obsessive. I am certainly both. Collectors are always on the hunt for that next special pair. We are nostalgic, and sneakers bring back good memories for us. He thinks its great that auction houses are getting into trainers. Ive always viewed sneakers as art, and its great to see other people feel the same way.
Wachter believes trainers are culturally important. Sneakers cover a broad range of our cultural history. From sports and art to film and music, sneakers are often a big (and popular) part of the story. All it takes is watching Back to the Future II, with Marty McFly lacing up his Nike MAGs, to see the importance that these items ,and Nike, have had on our collective culture.
He also notes that although the first Sothebys skateboard sale was held only last year, skateboards decorated by artists such as George Kondo and KAWS had previously gone under the hammer just at contemporary art auctions.
Collaborations between designers and artists is one of the modern phenomena that has meant fashion is now viewed as a collectible commodity, but more fundamental changes in the audience for fashion have come through the internet and the access it provides to blogs, influencers and Instagram.
The landscape of fashion has completely changed in the last two decades, says Oriole Cullen, a contemporary fashion and textiles curator at the V&A, the London museum with the largest fashion archive in the world. The history, theory and study of fashion has become more accessible. There used to be gatekeepers who decided what fashion could be and what was important but thats all gone.
The idea of bidding on modern fashion has come from brands such as the streetwear label Supreme, which really sparked the trend for buying limited editions. Clever brands limit production, which feeds demand. Now auction houses hold online sales, anyone can bid from anywhere around the world. Its a global conversation.
As Cullen says, if theres demand then theres going to be a sale. Though she cautions that not all buys will hold their value. Some of these products use experimental fabrics which do degrade weve found that with our collections.
Although the current boom in auction house and online sales causes her some professional disappointments as so many bidders are now competing for items the V&A might want, Cullen is all in favour of the democratisation of fashion.Before the internet, many clothes would be worn and then lost for ever. Now if you want to look for dresses made by, say, Balenciaga in the 1950s, theres a chance youll find them. Thats kind of magical.
Handbags: The most expensive handbag sold in the UK was a Herms Himalaya Birkin bag with white gold and diamond buckles and clasps which fetched 162,500 at Christies in 2018. The most expensive handbag ever sold at auction was also a Birkin. That went for 293,000 at a Christies auction in Hong Kong.
Trainers: Michael Jordans worn, autographed Nike Air Jordan 1s from 1985 sold for $560,000 at Sothebys in May 2020. The shoes had a reserve price of $150,000 but the sale coincided with the smash hit documentary series about Jordan, which had 23.8m viewers worldwide on Netflix.
Skateboards: Supreme is the worlds most sought-after skateboard brand at auction. A collection of 248 skateboards was sold at Sothebys for $800,00 in 2019. Christies auction dedicated to Supreme streetwear, also in 2019, featured a Supreme x Louis Vuitton skateboard that went for $30,000.
More here:
450k for trainers: why vintage fashion is the new smart investment - The Guardian
- SoundCloud Gets Investment From Union Square, Index [Last Updated On: January 9th, 2011] [Originally Added On: January 9th, 2011]
- Return On Investment (ROI) Definition | Investopedia [Last Updated On: September 14th, 2015] [Originally Added On: September 14th, 2015]
- Investing News - Investment Articles - Investing Research [Last Updated On: September 14th, 2015] [Originally Added On: September 14th, 2015]
- InvestmentNews - The Investing News Source for Financial ... [Last Updated On: September 14th, 2015] [Originally Added On: September 14th, 2015]
- Investment management - Wikipedia, the free encyclopedia [Last Updated On: September 14th, 2015] [Originally Added On: September 14th, 2015]
- Investment - Wikipedia, the free encyclopedia [Last Updated On: September 14th, 2015] [Originally Added On: September 14th, 2015]
- Investment Education & Advice for Investors - Investment U [Last Updated On: September 14th, 2015] [Originally Added On: September 14th, 2015]
- Forbes - Investing Information and Investing News - Forbes.com [Last Updated On: September 15th, 2015] [Originally Added On: September 15th, 2015]
- Fidelity Investments - Retirement, Funds, and Online Trading [Last Updated On: September 15th, 2015] [Originally Added On: September 15th, 2015]
- Investment | Define Investment at Dictionary.com [Last Updated On: September 15th, 2015] [Originally Added On: September 15th, 2015]
- Investment Definition | Investopedia [Last Updated On: September 15th, 2015] [Originally Added On: September 15th, 2015]
- Find what type of investment is right for you - INVESTMENTS [Last Updated On: September 15th, 2015] [Originally Added On: September 15th, 2015]
- Investopedia - Educating the world about finance [Last Updated On: September 20th, 2015] [Originally Added On: September 20th, 2015]
- Investment, Mutual Funds, ETFs & Stocks | Bankrate.com [Last Updated On: September 26th, 2015] [Originally Added On: September 26th, 2015]
- Gold as an investment - Wikipedia, the free encyclopedia [Last Updated On: October 4th, 2015] [Originally Added On: October 4th, 2015]
- Green Card Through Investment | USCIS [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- What is Investment ? Meaning and Types of Investment [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Host.al - Albanian Domain AL Accredited Registrar [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Alpha Investment Plan - Alpha Bank Albania [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- RealEstate.al - Apartment-Villa-Office For rent or for sale ... [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Attractiveness of foreign investments in Albania [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- INVESTMENT CLIMATE | Embassy of the Republic of Albania in Japan [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Princip.al :: Welcome to Princip.al [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Foreign direct investment - Wikipedia, the free encyclopedia [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Investment Moats Wealth Mentor for Financial Independence [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Investment | Nicole Gesmondi Photographer, LLC [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- investment - Thesaurus.com [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- What is Investment? | eHow [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Investment banking - Wikipedia, the free encyclopedia [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Investment Jobs on CareerBuilder.com [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Articles about Investment - timesofindia-economictimes [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Investment Definition - What is Investment? [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Investing Basics | Investor.gov [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Investing.com - Stock Market Quotes & Financial News [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Best Investments Good Investments in 2015 and Beyond [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Investment Calculators [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Investment: a key concept in Economics [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- SEC.gov | Investment Companies [Last Updated On: January 22nd, 2016] [Originally Added On: January 22nd, 2016]
- Careers-in-Investment-Banking.com: Your Guide to ... [Last Updated On: February 8th, 2016] [Originally Added On: February 8th, 2016]
- Investment Property and Investment Real Estate For Sale [Last Updated On: February 8th, 2016] [Originally Added On: February 8th, 2016]
- Investment and Sustainable Development [Last Updated On: February 16th, 2016] [Originally Added On: February 16th, 2016]
- Investment Images - Photos - Pictures - CrystalGraphics [Last Updated On: February 16th, 2016] [Originally Added On: February 16th, 2016]
- Investment - Simple English Wikipedia, the free encyclopedia [Last Updated On: February 20th, 2016] [Originally Added On: February 20th, 2016]
- Types of Investments - MoneySENSE [Last Updated On: February 20th, 2016] [Originally Added On: February 20th, 2016]
- Smart Ways to Invest Your Money and Minimize Risks [Last Updated On: February 22nd, 2016] [Originally Added On: February 22nd, 2016]
- Investing in Mining Stocks, Metals and Commodities ... [Last Updated On: February 22nd, 2016] [Originally Added On: February 22nd, 2016]
- What is Investment Banking? (with picture) [Last Updated On: February 22nd, 2016] [Originally Added On: February 22nd, 2016]
- Investments - The New York Times [Last Updated On: March 17th, 2016] [Originally Added On: March 17th, 2016]
- investment - English-Spanish Dictionary - WordReference.com [Last Updated On: March 20th, 2016] [Originally Added On: March 20th, 2016]
- Investment fund - Wikipedia, the free encyclopedia [Last Updated On: March 20th, 2016] [Originally Added On: March 20th, 2016]
- What Is An Investment Bank - An Intro To Investment Banks [Last Updated On: May 10th, 2016] [Originally Added On: May 10th, 2016]
- Investment Property Advisors - Home [Last Updated On: May 10th, 2016] [Originally Added On: May 10th, 2016]
- Investment Savings Bank [Last Updated On: May 10th, 2016] [Originally Added On: May 10th, 2016]
- US Investment Report [Last Updated On: May 10th, 2016] [Originally Added On: May 10th, 2016]
- Investment House [Last Updated On: May 10th, 2016] [Originally Added On: May 10th, 2016]
- Best investments - 10 steps to investing money | uSwitch [Last Updated On: May 17th, 2016] [Originally Added On: May 17th, 2016]
- investment - The Motley Fool [Last Updated On: May 17th, 2016] [Originally Added On: May 17th, 2016]
- How to Invest Small Amounts of Money Wisely: 12 Steps [Last Updated On: May 17th, 2016] [Originally Added On: May 17th, 2016]
- Investing with us | HSBC UK [Last Updated On: May 17th, 2016] [Originally Added On: May 17th, 2016]
- Investment Risks | Consumer Information [Last Updated On: June 27th, 2016] [Originally Added On: June 27th, 2016]
- Invest In Shipping Containers | Invest Containers [Last Updated On: July 1st, 2016] [Originally Added On: July 1st, 2016]
- Investment - Trade - European Commission [Last Updated On: July 10th, 2016] [Originally Added On: July 10th, 2016]
- investment | finance | Britannica.com [Last Updated On: August 15th, 2016] [Originally Added On: August 15th, 2016]
- What does investment mean? definition, meaning and ... [Last Updated On: August 17th, 2016] [Originally Added On: August 17th, 2016]
- Investment Options | Investment Plans in India | Online ... [Last Updated On: August 17th, 2016] [Originally Added On: August 17th, 2016]
- Investment Returns [Last Updated On: August 17th, 2016] [Originally Added On: August 17th, 2016]
- The Mental Health Benefits of Exercise: The Exercise ... [Last Updated On: July 8th, 2017] [Originally Added On: July 8th, 2017]
- PayPal co-founder launches firm to raise investment funds for SpaceX, report says - Los Angeles Times [Last Updated On: July 30th, 2017] [Originally Added On: July 30th, 2017]
- Bitcoin Investment Vehicle Adopts Open Strategy Ahead of Blockchain Fork - CoinDesk [Last Updated On: July 30th, 2017] [Originally Added On: July 30th, 2017]
- How to Spot a Good Investment in a Changing Neighborhood - Mansion Global [Last Updated On: July 30th, 2017] [Originally Added On: July 30th, 2017]
- SoftBank Vision Fund investments so far - CNBC.com - CNBC [Last Updated On: July 30th, 2017] [Originally Added On: July 30th, 2017]
- Vanguard's new chief investment officer has a warning for investors - The Denver Post [Last Updated On: July 30th, 2017] [Originally Added On: July 30th, 2017]
- MARKET MATTERS: When life throws a curveball at your investment timeline - New Haven Register [Last Updated On: July 30th, 2017] [Originally Added On: July 30th, 2017]
- Investment prosperity can make investors complacent - The Seattle Times [Last Updated On: July 30th, 2017] [Originally Added On: July 30th, 2017]
- Risky business: Keeping an eye on Chinese investment - POLITICO.eu [Last Updated On: July 30th, 2017] [Originally Added On: July 30th, 2017]
- Somaliland secures record $442m foreign investment deal - CNN [Last Updated On: August 2nd, 2017] [Originally Added On: August 2nd, 2017]
- China isn't discouraging overseas investment, only regulating it, Beijing-backed think tanker says - CNBC [Last Updated On: August 2nd, 2017] [Originally Added On: August 2nd, 2017]
- China issues rules to curb state firms' overseas investment risks - Reuters [Last Updated On: August 2nd, 2017] [Originally Added On: August 2nd, 2017]
- Unilever's Latest Investment Targets New Route into Homes - Fortune [Last Updated On: August 2nd, 2017] [Originally Added On: August 2nd, 2017]
- Hundreds of jobs, $139 million investment planned in Morgan County by major companies - whnt.com [Last Updated On: August 2nd, 2017] [Originally Added On: August 2nd, 2017]