SAN FRANCISCO--(BUSINESS WIRE)--

Fitbit, the market leader in innovative health and fitness products and the maker of the popular Fitbit Ultra Wireless Activity and Sleep Tracker, announced that the Aria Wi-Fi Smart Scale is now available for purchase at national retailers and at Fitbit.com. Fitbit Aria is a high performance scale that tracks weight, % body fat and BMI and automatically uploads your info through your Wi-Fi network to your Fitbit account. With your Fitbit account, you can set weight goals, track your progress, as well as garner extra motivation by earning badges through Fitbits online and app tools.

The launch of the Aria Scale highlights Fitbits continued commitment to bringing affordable health and fitness products to the mainstream with simple, innovative easy to use products that keep people engaged and motivated on their fitness journey.

Fitbit is dedicated to creating products and services that allow you to easily understand and analyze your everyday health in one simple account, said James Park, CEO and co-founder of Fitbit. With our newest device, Fitbit Aria, and our mobile and online tools, youll understand more about your weight and be empowered to set and achieve your weight goals.

Were eagerly anticipating the Aria in our stores. The Fitbit tracker is a strong seller in the health and fitness technology category. Were eager to see Fitbit do to scales what they did for fitness devices, said Alan Smith Senior Buyer, from Best Buy.

Fitbit Aria Wi-Fi Smart Scale promises:

With your Aria Scale, youll see on Fitbit.com how to:

Fitbit continues to expand rapidly, with its products selling at over 6,000 U.S. retail stores, in the EU, and Canada. The Fitbit Aria ($129.95 USD) is now available in black and white on http://www.fitbit.com and in Best Buy and other retailers by the end of the month.

About Fitbit

Founded in 2007 in San Francisco, CA, Fitbit is dedicated to delivering simple, innovative health and fitness products and services that help people lead healthier, more active lives by giving them the tools to become more aware, more motivated and more fit every day. Fitbit's Ultra Wireless Activity + Sleep Tracker is the leading wireless fitness tracker on the market, with distribution at leading national retailers such as Amazon.com, Best Buy, Brookstone, Radio Shack, REI and Target. Fitbit is funded by the Foundry Group, True Ventures and SoftTech VC. For more information please visit http://www.fitbit.com or connect with us on Facebook or Twitter.

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Time to Weigh In, Fitbit® Now Shipping AriaTM Wi-Fi Smart Scale