Gym by Mimar Sinan (2008)

Thats what made it so hard to build credibility in any industry. So many companies operate with the same short-term mindset and only have one goal: make as much money as possible in the least amount of time.They make outrageous claims and dont deliver the results;they shut down their websites and create new ones over and over again.Unfortunately, this cycle causes people to discount all online weight loss companies as scams, making it much harder for the few authentic companies to make an honest impression.

I knew that my website had to stand out and read completely differently.Instead of the typical highlighted website where viewers scroll endlessly through claim after claimwithout any contact informationI made myself the main focus, with mypicture, phone number, Facebook profile and address listed on the homepage, front and center.I wanted to prove that I do live what I teach, soI told my story of how Ive been obsessed with exercise and nutrition since elementary school, complete with a page of pictures and a link to my personal blog.I put my personal screen name on the site and encouraged people to message me with questions, and I spent hours answering all of those questions.

After all, if I couldnt stand by what I was offering 1,000 percent, why even bother selling it?I believed so strongly in my offeringthis is what I wanted to do for the rest of my life! In my eyes, I had only one job: to let people know who I was and why I was so passionate about helping people lose weight.

It worked.Even though I didnt have any success stories, testimonials or press at first,everyone who inquired about my program recognized my passion.Slowly but surely, collecting success story after success story, and amazing result after amazing result, allowed my business and I to build more and more credibility. Word spread, journalists and bloggers started calling, and soon my business has been featured on Good Morning America, AOL.com and more.

Though I no longer worry about building credibility, I nowfocus on maintaining the credibility that put us on the map. Its all about adopting a long-term mindset: my product is only as good as its most recent success story!

Adam Gilbert, is the Founder and Chief Body Tutor ofMyBodyTutor, a company he created in 2007 to help people finallystick to their diet and exercise plans. Because of the results his company is getting for their clients, hes constantly featured in the national media.

TheYoung Entrepreneur Council(YEC) is an invite-only nonprofit organization comprised of the worlds most promising young entrepreneurs. The YEC leads #FixYoungAmerica, a solutions-based movement that aims to end youth unemployment and put young Americans back to work.

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How to Beat Competitors With Authenticity and Passion