HealthiNation Partners with PumpOne to Distribute Fitness and Workout Videos
Posted: June 27, 2012 at 3:15 pm
NEW YORK--(BUSINESS WIRE)--
HealthiNation, the premier health and wellness media company announced today an exclusive distribution agreement with PumpOne, which has built the world's largest exercise image, video & workout libraries. The addition of PumpOne content to HealthiNations library presents the most comprehensive package of trusted healthy lifestyle and fitness videos available.
Video viewing is exploding across all platforms and were seeing that same explosive growth in health and lifestyle video, said Raj Amin, CEO and co-founder, HealthiNation. Fitness is an important growth area and our relationship with PumpOne gives us a premier brand partner to work with as we expand our audience in this category.
Under this agreement, HealthiNation has exclusive rights to distribute PumpOnes fitness and workout classes across HealthiNations multi-platform network which includes online, mobile and digital cable television.
PumpOne has created a vast fitness library allowing people to access our content online and on smartphones and tablets, said PumpOne co-founder Craig Schlossberg. Our partnership with HealthiNation will enable us to further extend our reach to new users online and on digital cable and is one where we see many opportunities to grow.
PumpOne videos will be distributed through HealthiNations network starting in July. Content includes step-by-step workout plans as well as hour-long classes ranging from yoga to bootcamp.
Continuing its efforts to enhance and expand HealthiNations brand presence, HealthiNation also announces today the addition of Seth Solomons, Global CEO of CRM365, a CRM agency within Publicis' Vivaki unit and former Global Chief Marketing Officer at Digitas, to its Board of Directors. Seths success in building client relationships with global leaders like American Express and Pfizer will help the company develop strategies to enhance HealthiNations relationships with a broader group of partners.
Im excited to be working with the premier company in health video at a time when brands want to connect with their audience across multiple digital screens, said Seth Solomons, Global CEO of CRM365. I have a passion for health and look forward to building on the success here at HealthiNation.
About HealthiNation
Founded in 2005, HealthiNation is a multiplatform media company that produces and syndicates original, award-winning health and lifestyle video. Millions of consumers watch HealthiNation videos monthly on digital cable television, leading web properties, connected devices, in doctors' offices and through employer wellness portals nationwide. HealthiNation is based in New York City. For more information, visit http://www.healthination.com.
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HealthiNation Partners with PumpOne to Distribute Fitness and Workout Videos
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