SAN FRANCISCO--(BUSINESS WIRE)--

Fitbit, the market leader in the Digital Health & Fitness category, unveiled two new trackers today, the Fitbit Zip Wireless Activity Tracker and the Fitbit One Activity + Sleep Trackerreinventing the category once again. The first all-day digital health & fitness trackers to offer Bluetooth 4.0/Smart compatibility, Zip and One have been redesigned to fit more seamlessly into peoples everyday lives, making it easier than ever to count steps taken, distance traveled and calories burned, track your fitness trends, challenge and share with others, and earn fitness badges.

In addition to the two new trackers, Fitbit also released an updated iPhone app to allow these trackers to sync through Bluetooth Smart devices, like the iPhone 4S. The free Fitbit app, available on all iPhones and Android devices, now allows you to track activity charts and leaderboards and log food and other workouts on the go. Starting in October, your fitness stats will sync automatically to notify you when you are near or meet your daily goals and share your standings on fitness challenges in real time. Like earlier Fitbit trackers, Zip and One also wirelessly and automatically upload your information to any computer for deeper insight and more information.

People are growing increasingly aware about how little we move and how we need to move more throughout the day, said James Park, CEO and founder of Fitbit. Fitbit is dedicated to helping people achieve health and fitness with products that are well designed, beautiful, easy, and fit seamlessly into their lives. To get people moving, we know that people want a tracker that will accurately inform and motivate them to move throughout the day. We are launching Zip and One to encourage our users to get fitin their own way.

Zip is offered in retail stores and at Fitbit.com for $59.95; One, which will replace the best-selling Ultra, will be available for sale later this fall at $99.95.

Add a Little Zip to Your Step

Available in five bright colors, Zip makes fitness fun for everyone and is priced to be the perfect gift for yourself or a fitness friend. Zip captures and provides your everyday activity stats in real time, including steps taken, distance traveled and calories burned, to encourage you to walk more and be more active, wherever you are. About the size of a quarter, Zip easily slips into your pocket for the day and comes with a small silicone clip that the Zip tracker snaps into and can be clipped snugly onto the inside or outside of your clothes.

Fitbit Zip features and benefits include:

Tracking Day and Night. All in One.

The Fitbit One Wireless Activity + Sleep Tracker is the redesigned flagship product that encourages people to be more active and helps them learn how to sleep bettertwo keys to a healthy, active life. It tracks steps, distance, calories burned, even stairs climbed, and also monitors how long and how well you sleep. The Fitbit One also has a Silent Wake alarm that gently vibrates when worn on your wrist at night to wake you without waking your sleep partner.

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Fitbit Gets People Moving With Launch of Two New Digital Health Trackers