Campus Apartments Launches Beachbody® Campus Challenge Nationwide; Makes Healthy Lifestyle Accessible for Employees …

Posted: September 12, 2012 at 1:12 pm


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PHILADELPHIA--(BUSINESS WIRE)--

Campus Apartments, one of the nations largest privately held providers of student housing, launches Phase II of its inaugural Health and Wellness Challenge and announces a partnership with Beachbody, a market leader in fitness and nutrition with brands including P90X, INSANITY, Brazil Butt Lift, LES MILLS PUMP and Shakeology. The partnership will expand Campus Apartments Health and Wellness Challenge beyond the companys 1,000 employees to include its 32,000 college student residents nationwide.

Phase I started last February, uniting Campus Apartments employees in their weight-loss goals with more than 150 participants shedding a collective total of 511 pounds in 12 weeks. Campus Apartments focus on the health and well-being of its employees was rewarded this year when it achieved a zero percent increase in medical insurance for its 2012-2013 renewal a significant achievement for the company, which had experienced renewal rates of 63 percent two years ago.

Following significant health improvements among its employees in Phase I, Campus Apartments recognized the opportunity to make healthy lifestyles accessible for its residents nationwide. Phase II, launched on September 1, brings the Beachbody Campus Challenge to employees and all Campus Apartments residents nationwide. As a first-time student housing partner, Beachbody provides fitness and nutritional products that work for all types of people; both employees and residents can find fitness regimens that work for their schedule and skill level.

Many of our residents are living away from home for the first time and, as the provider of their home-away-from-home, we felt a responsibility to help them establish and maintain a healthy lifestyle, said David Adelman, President and Chief Executive Officer of Campus Apartments. Practicing healthy eating habits and participating in effective exercise programs is not always accessible and convenient when youre a college student, but by extending Phase II of the wellness challenge to include our residents, Im confident we can help form healthy habits today and set them on a path for wellness beyond their college years.

According to a recent survey cited by USA Today, college students who gained weight say they gained an average of 7.5 to 9 pounds their freshman year and an average 10 to 14 pounds total during their college careers. Furthermore, The Centers for Disease Control and Prevention recently reported that approximately 33 percent of Americans aged 20 to 39 are 30 pounds heavier than their recommended weight.

My freshman 15 was more like the freshman 20, said Carl Daikeler, Chief Executive Officer of Beachbody, LLC. I might have avoided that weight gain if I had these kinds of resources available to me and a peer support structure like Campus Apartments is putting together. This campus challenge format is very effective.

The Beachbody Campus Challenge, running until November 17, aims to encourage college student residents to form groups and achieve results through Beachbodys various fitness programs and nutritional supplements. Based on the national Beachbody Challenge platform, students will have access to critical peer support within their group and 94,000 Beachbody Coaches nationwide. The program provides consumers with an all-inclusive, effective, fitness and nutrition solution that rewards and recognizes goal achievement through cash and prizes.

Campus Apartments will host wellness initiatives at its properties in College Station, Texas; Philadelphia, Pa.; and Tucson, Ariz., throughout September and October to highlight Beachbody fitness events and facilitate seasonal vaccinations for employees, residents and members of the local community.

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September 12th, 2012 at 1:12 pm

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