American Athlete Magazine Launches Premiere Issue for iPad – Featured Download in App Store and Newsstand; Makes List …

Posted: March 2, 2012 at 7:19 pm


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WESTFIELD, N.J., March 2, 2012 /PRNewswire/ -- American Athlete Magazine, a new interactive sports and fitness publication focusing on the American athlete's mind, body, and spirit, has launched its premiere issue. Designed exclusively for the tablet, American Athlete Magazine is available in the App Store for Apple iPad, or on iTunes in the App Store's Newsstand: (http://itunes.apple.com/us/app/american-athlete-magazine/id504586548?mt=8)

(Photo: http://photos.prnewswire.com/prnh/20120302/SF63603)

The magazine is scheduled to publish six issues per year; the first two issues will be free, with subscription and per issue price to be determined after publication of the second issue. The magazine has already been highly rated and reviewed in online communities by users including Top App Reviews 101, CNET, Apple's iOSnoops and others and it is being downloaded at a rapid rate.

American Athlete Magazine explores elements common across all sports and competitive events: improving strength and endurance, developing positive nutrition and conditioning habits, balancing public and private life, building mental toughness, preparing for "go time," and learning to live with personal performance results, be they win, lose, or place.

The first edition of the app features a cover story on Orlando Hudson, the second baseman for the San Diego Padres who is not only a two time all star in Major League Baseball, but also created the successful charity C.A.T.C.H. (Curing Autism Through Change and Hope) Foundation. The article shares Orlando's leadership and commitment on and off the field, and with his family and contains exclusive video interviews with Hudson in his hometown of Darlington, South Carolina, where he and veteran TV host/correspondent Stacey Sweet discussed his life and how he embraces Mind, Body & Spirit (American Athlete Magazine's motto).

Other features in American Athlete Magazine's premiere issue include:

Initial sponsors of the magazine include Parisi Speed School, the chain of performance enhancement training facilities; and Europa Sports Products, a distributor of health and sport supplements, which will be promoting the NOW Energy Bar.

American Athlete Magazine was created by David Fink, founder and president of The DavidHenry Agency/DHA Publications, a marketing and media company specializing in branding, custom publishing, and interactive services. Fink serves as the magazine's publisher; the editor-in-chief is Michael Q. Bullerdick, a magazine industry veteran with over 20 years of executive leadership background at top-tier publishing companies including Time Inc., American Media Inc., Conde Nast, Hearst/Miramax, and Bauer Publishing.

"In launching American Athlete, we wanted to fill a niche that we perceived in the sports and fitness magazine categorygetting inside the mind, body, and spirit of athletes and bringing their stories to a readership that craves more than just stats, scores, and workout tips," said Fink.

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American Athlete Magazine Launches Premiere Issue for iPad - Featured Download in App Store and Newsstand; Makes List ...

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March 2nd, 2012 at 7:19 pm

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