Yoga "teacher training" is big business

Posted: October 7, 2012 at 12:24 am


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Larrissa Beckenbaugh and PJ Heffernan from PJ's Yoga Shala. Shayne Broadwell from Core Essence.

Published Oct. 6, 2012 at 3:22 p.m.

September was the official National Yoga Month, celebrating the Eastern tradition that the West and the rest of the world has enthusiastically embraced for its fitness, health and spiritual benefits.

Yoga "teachers" do not need to be certified, credentialed or attend any special "training" to instruct yoga. This may come as a surprise even to yoga teachers, who, when looking for a job, may be faced with the stipulation of "must be an RYT (Registered Yoga Teacher) through the Yoga Alliance." Often, these studios looking for teachers are "RYS Registered Yoga Schools" through the Yoga Alliance.

So, eager yoga students passionate about their practice and wanting to progress to teaching are almost forced to take (expensive) "teacher trainings" to qualify to be "certified" as a yoga teacher. They then have to register with the Yoga Alliance, paying a fee to maintain their "RYT" teacher status.

And the Yoga Alliance (a non-profit organization) is doing pretty well because of it, as their website financials state: "Yoga Alliance and YA+ have released their 2011 financials by posting them on this website. The combined organizations reported revenue of approximately $3.25 million in 2011, which represents a 37-percent increase over the $2.37 million generated in 2010. They also ended the year with a surplus of $78,806, which was down from $364,188 in 2010."

Wow. Looks like yoga is one of the only businesses thriving in this economy. (Yoga as a business. This, in and of itself, gets some yogis' mats all up in a bunch.)

On the other hand, how many yoga teachers do you know whose "revenue is up in the last year"? Yoga teachers are typically paid per class, from my experience, starting around $25 per class. This fluctuates where you are in the country, at gyms versus yoga studios and by the teacher's experience. Some studios pay per student in class (again, from my experience) around $5 per student.

Private yoga sessions can be anywhere from $35-$150 per session again depending on so many variables. Yoga teacher celebrities, of course, command much more. But, let's face it your average yogi taking a teacher training has a long way to go before they are "ommming" Sting and Madonna for hundreds of bucks per session.

There's money being made, but it may not be by your favorite yoga teacher unless that teacher owns a studio and is offering these "teacher trainings."

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Yoga "teacher training" is big business

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Written by simmons |

October 7th, 2012 at 12:24 am

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