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Valerie Moselle-Fogler of Happy Valley is a finalist in the 2012 business plan contest for her Mala Family Yoga Center idea.

EDITORS NOTE: Seven Santa Cruz County startups are competing in the 2012 Monterey Bay Business Competition 1-6 p.m. May 4 at the Monterey Institute for International Studies. Two locals are vying with one other for $5,000 in prizes in the main street category. Five are in the venture track competing with seven others for prizes worth $50,000. The public can attend at no charge; register at http://mbrcompetition2012.eventbrite.com/

Sentinel reporter Jondi Gumz gave each local entrepreneur a chance to make a pitch. Today: Mala Family Yoga Center, main street category.

Q. Whats the market for your product/service?

A. Our market is parents with children, focusing on expecting and new parents, and parents with children up to age 6. We will offer classes to older children as well. Our model includes yoga and other classes that address wellness for adults, yoga and enrichment classes for children, as well as child care. We will offer resources for parents including birthing and parenting classes, information, support groups and opportunities to build community.

Q. Cost of your product/service?

A. Drop-in classes will cost around $12 per class for adults, $10 for children. We will offer an unlimited class membership program, around $59 per month for an individual and around $108 per month for an adult with one child. Our wellness services will be competitively priced; discounts to members.

Q. Is it being used now? Where? If youre not open yet, whats your timetable?

A. We are looking to open in the fall. We are negotiating a lease and rounding up final funding.

The rest is here:
Yoga instructor targets families: A way to make Santa Cruz healthier, she says