Lululemon/Athleta

Lululemon's basic yoga pants (left) cost $98, while Athleta's cost $69 (right).

Lululemon Athletica charges about $30 more for a pair of basic yoga pants than Gap Inc.'s Athleta simply because it knows women will pay for the brand.

Lululemon's $98 pair looks almost exactly like Athleta's $69 pants. T he materials, a mixture of nylon and Lycra, are also the same.

The Lululemon pants are made of the brand's own patented "Luon," which is 86% percent nylon and 14% Lycra.

Athleta also makes its yoga pants with its own patented material called Pilayo which is 88% nylon and 12% Lycra.

Both are advertised as stretchy, breathable, and moisture-wicking.

The only real difference we found between the two pairs of pants is that Lululemon's has a hidden waistband pocket. So is that pocket worth $30?

Probably not, which has led some analysts to wonder whether Lululemon's pricing will remain sustainable as the yoga apparel market gets increasingly competitive.

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Why Lululemon's Yoga Pants Cost $30 More Than Athleta's